People Incorporated (PPLI) vs Rumble Inc. (RUM)
A side-by-side comparison of People Incorporated and Rumble Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.
PPLI
People Incorporated
$41.57Communication ServicesDelayed quote: Oct 6, 2026, 12:55 PM EDT
RUM
Rumble Inc.
$7.68Communication ServicesDelayed quote: Oct 6, 2026, 12:55 PM EDT
Total return — PPLI vs RUM
growth of $100 · dividends reinvested · last 5yPPLI -68.2% (-20.5%/yr)RUM -24.3% (-5.4%/yr)RUM compounded faster over this window
PPLI RUM
PPLI vs RUM: by the numbers
- •RUM is the larger company ($3.34B vs $3.09B market cap).
- •PPLI is profitable (16.18% net margin) while RUM runs a net loss (-134.60%).
- •RUM grew revenue faster over the past five years (73.16% vs -7.99% CAGR).
Metrics side by side
Valuation
| Metric | PPLI | RUM |
|---|---|---|
| P/E ratio | 9.28 | N/A |
| Forward P/E | 6.51 | N/A |
| P/S ratio | 1.48 | 28.36 |
| P/B ratio | 0.61 | 2.50 |
| EV / EBITDA | 24.96 | N/A |
| FCF yield | 2.67% | N/A |
Profitability
| Metric | PPLI | RUM |
|---|---|---|
| Gross margin | 65.68% | 21.18% |
| Operating margin | 0.92% | -76.65% |
| Net margin | 16.18% | -134.60% |
| ROE | 6.67% | -11.85% |
| ROIC | 0.18% | -5.97% |
Growth (annualized)
| Metric | PPLI | RUM |
|---|---|---|
| Revenue CAGR (5Y) | -7.99% | 73.16% |
| FCF CAGR (5Y) | -14.40% | N/A |
| Total return CAGR (5Y) | -17.18% | -5.39% |
Frequently asked
- Which has grown faster, PPLI or RUM?
- Over the past five years, RUM grew revenue faster — PPLI at a -7.99% CAGR versus RUM at 73.16%.
- Is PPLI or RUM more profitable?
- PPLI runs the higher net margin — PPLI at 16.18% versus RUM at -134.60%.
- How have PPLI and RUM total returns compared?
- Over the past 5 years, PPLI delivered -17.18% and RUM delivered -5.39% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
People P/E ratioPeople ROERumble ROEPeople operating marginRumble operating marginPeople revenue growthRumble revenue growthPeople free cash flowRumble free cash flow
People & Rumble appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.