Principal Financial Group, Inc. (PFG) vs SoFi Technologies, Inc. (SOFI)

PFG leads on 7 of 11 compared metrics.

A side-by-side comparison of Principal Financial Group, Inc. and SoFi Technologies, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Principal Financial Group, Inc. logo
PFG
Principal Financial Group, Inc.
$24.00B
$111.12Financial Services
SoFi Technologies, Inc. logo
SOFI
SoFi Technologies, Inc.
$21.27B
$16.58Financial Services

Total return — PFG vs SOFI

growth of $100 · last 6y
PFG +123.9%SOFI +56.4%PFG compounded faster
100200300Start $100202120222023202420252026$224$156
PFG SOFI

PFG vs SOFI: by the numbers

  • •PFG is the larger company ($24.00B vs $21.27B market cap).
  • •PFG trades at the lower earnings multiple (15.92 vs 37.47 P/E).
  • •SOFI converts more revenue to profit (11.22% vs 10.03% net margin).
  • •SOFI grew revenue faster over the past five years (43.20% vs 2.90% CAGR).
  • •PFG pays a dividend (2.87% yield) while SOFI does not currently pay one.

Which is better, PFG or SOFI?

Metric tally: PFG 7 · SOFI 4

It depends on what you're optimizing for:

ValuePFG(lower P/E)
GrowthSOFI(faster 5Y revenue CAGR)
QualitySOFI(higher ROIC)

Valuation

MetricPFGSOFI
P/E ratio15.92●37.47
Forward P/E11.91●27.78
P/S ratio1.58●4.44
P/B ratio2.072.11
PEG ratio17.12—
EV / EBITDA12.76●23.54
FCF yield14.84%—

Profitability

MetricPFGSOFI
Gross margin48.68%76.02%●
Operating margin12.36%12.56%
Net margin10.03%11.22%●
ROE13.12%●5.34%
ROIC0.37%0.95%●

Dividends

MetricPFGSOFI
Dividend yield2.87%—
Payout ratio59.96%—

Growth (annualized)

MetricPFGSOFI
Revenue CAGR (5Y)2.90%43.20%●
EPS CAGR (5Y)0.93%●-15.53%
FCF CAGR (5Y)10.78%—
Total return CAGR (5Y)15.40%●-5.84%

Frequently asked

Which is better, PFG or SOFI?
It depends on your goal. value: PFG (lower P/E); growth: SOFI (faster 5Y revenue CAGR); quality: SOFI (higher ROIC). Across all compared metrics, PFG leads 7 to 4.
Is PFG or SOFI cheaper?
On trailing earnings, PFG is cheaper: PFG trades at a 15.92 P/E and SOFI at 37.47.
Which has grown faster, PFG or SOFI?
Over the past five years, SOFI grew revenue faster — PFG at a 2.90% CAGR versus SOFI at 43.20%.
Does PFG or SOFI pay a bigger dividend?
PFG pays a dividend (2.87% yield) while SOFI does not currently pay one.
Is PFG or SOFI more profitable?
SOFI runs the higher net margin — PFG at 10.03% versus SOFI at 11.22%.
Which has been the better investment, PFG or SOFI?
Over the past 5-year, PFG delivered the higher annualized total return — PFG at 14.26% versus SOFI at -5.84%. Past performance doesn't predict future results.

Go deeper

Full PFG analysisFull SOFI analysisInteractive comparison tool

Dig into the metrics

Principal Financial P/E ratioSoFi Technologies P/E ratioPrincipal Financial dividend yieldSoFi Technologies dividend yieldPrincipal Financial ROESoFi Technologies ROEPrincipal Financial operating marginSoFi Technologies operating marginPrincipal Financial revenue growthSoFi Technologies revenue growthPrincipal Financial free cash flowSoFi Technologies free cash flow

Principal Financial & SoFi Technologies appear in these rankings

Highest Dividend Yield StocksFastest Revenue Growth StocksHighest FCF Yield StocksBest 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.