ServiceNow, Inc. (NOW) vs Invesco QQQ Trust, Series 1 (QQQ)

Over the past 10 years, NOW outperformed QQQ — 21.88% vs 20.13% annualized total return (price plus dividends).

A side-by-side comparison of ServiceNow, Inc. and Invesco QQQ Trust, Series 1 across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: NOW is classified in Technology; QQQ is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnNOW vs QQQ

growth of $100 · dividends reinvested · last 14y
NOW +2045.5%QQQ +1165.3%NOW compounded faster
01k2k3k4k5kStart $1002015201820212024$2,146$1,265
NOW QQQ

Metrics side by side

Did NOW beat QQQ?

Over the past 10 years, NOW outperformed QQQ — 21.88% vs 20.13% annualized total return (price plus dividends).

Total return (annualized)

MetricNOWQQQ
Total return (1Y)-45.36%18.63%
Total return CAGR (3Y)-1.95%21.17%
Total return CAGR (5Y)-1.95%13.57%
Total return CAGR (10Y)21.88%20.13%

QQQ is an index fund, so valuation, profitability, and per-company growth metrics don't apply — the head-to-head here is total return (price plus reinvested dividends).

Frequently asked

Has NOW beaten QQQ?
Over the past 10 years, NOW outperformed QQQ — 21.88% vs 20.13% annualized total return (price plus dividends).

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.