Southwest Airlines Co. (LUV) vs Rollins, Inc. (ROL)
A side-by-side comparison of Southwest Airlines Co. and Rollins, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 20, 2026. Differences are shown without an overall score or investment verdict.
LUV
Southwest Airlines Co.
$41.42IndustrialsAt close: Aug 19, 2026, 4:00 PM ET
ROL
Rollins, Inc.
$36.26IndustrialsAt close: Aug 19, 2026, 4:00 PM ET
Total return — LUV vs ROL
growth of $100 · dividends reinvested · last 10yLUV +28.7% (+2.6%/yr)ROL +230.3% (+12.7%/yr)ROL compounded faster over this window
LUV ROL
LUV vs ROL: by the numbers
- •LUV is the larger company ($20.26B vs $17.45B market cap).
- •LUV trades at the lower trailing earnings multiple (25.41 vs 32.96 P/E), one valuation lens rather than an overall verdict.
- •ROL converts more revenue to profit (13.55% vs 2.78% net margin).
- •LUV grew revenue faster over the past five years (24.97% vs 11.34% CAGR).
- •ROL pays the higher dividend yield (2.01% vs 1.74%).
Metrics side by side
Valuation
| Metric | LUV | ROL |
|---|---|---|
| P/E ratio | 25.41 | 32.96 |
| Forward P/E | 12.10 | 31.55 |
| P/S ratio | 0.69 | 4.45 |
| P/B ratio | 2.91 | 12.21 |
| EV / EBITDA | 9.26 | 21.39 |
| FCF yield | N/A | 3.55% |
Profitability
| Metric | LUV | ROL |
|---|---|---|
| Gross margin | 17.44% | 50.71% |
| Operating margin | 3.46% | 18.68% |
| Net margin | 2.78% | 13.55% |
| ROE | 11.82% | 37.19% |
| ROIC | 4.30% | 21.18% |
Dividends
| Metric | LUV | ROL |
|---|---|---|
| Dividend yield | 1.74% | 2.01% |
| Payout ratio | 87.80% | 66.97% |
Growth (annualized)
| Metric | LUV | ROL |
|---|---|---|
| Revenue CAGR (5Y) | 24.97% | 11.34% |
| EPS CAGR (5Y) | N/A | 15.08% |
| FCF CAGR (5Y) | N/A | 9.34% |
| Total return CAGR (5Y) | -1.10% | 0.01% |
Frequently asked
- Which has the lower trailing P/E, LUV or ROL?
- LUV has the lower trailing P/E: LUV trades at 25.41 and ROL at 32.96. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, LUV or ROL?
- Over the past five years, LUV grew revenue faster — LUV at a 24.97% CAGR versus ROL at 11.34%.
- Does LUV or ROL pay a bigger dividend?
- LUV yields 1.74% and ROL yields 2.01% based on trailing dividends and the latest price.
- Is LUV or ROL more profitable?
- ROL runs the higher net margin — LUV at 2.78% versus ROL at 13.55%.
- How have LUV and ROL total returns compared?
- Over the past 10 years, LUV delivered 2.53% and ROL delivered 12.69% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Southwest Airlines P/E ratioRollins P/E ratioSouthwest Airlines dividend yieldRollins dividend yieldSouthwest Airlines ROERollins ROESouthwest Airlines operating marginRollins operating marginSouthwest Airlines revenue growthRollins revenue growthSouthwest Airlines free cash flowRollins free cash flow
Southwest Airlines & Rollins appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 20, 2026.