Southwest Airlines Co. (LUV) vs Rollins, Inc. (ROL)

A side-by-side comparison of Southwest Airlines Co. and Rollins, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 20, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnLUV vs ROL

growth of $100 · dividends reinvested · last 10y
LUV +28.7% (+2.6%/yr)ROL +230.3% (+12.7%/yr)ROL compounded faster over this window
200400600Start $10020182020202220242026$129$330
LUV ROL

LUV vs ROL: by the numbers

  • LUV is the larger company ($20.26B vs $17.45B market cap).
  • LUV trades at the lower trailing earnings multiple (25.41 vs 32.96 P/E), one valuation lens rather than an overall verdict.
  • ROL converts more revenue to profit (13.55% vs 2.78% net margin).
  • LUV grew revenue faster over the past five years (24.97% vs 11.34% CAGR).
  • ROL pays the higher dividend yield (2.01% vs 1.74%).

Metrics side by side

Valuation

MetricLUVROL
P/E ratio25.4132.96
Forward P/E12.1031.55
P/S ratio0.694.45
P/B ratio2.9112.21
EV / EBITDA9.2621.39
FCF yieldN/A3.55%

Profitability

MetricLUVROL
Gross margin17.44%50.71%
Operating margin3.46%18.68%
Net margin2.78%13.55%
ROE11.82%37.19%
ROIC4.30%21.18%

Dividends

MetricLUVROL
Dividend yield1.74%2.01%
Payout ratio87.80%66.97%

Growth (annualized)

MetricLUVROL
Revenue CAGR (5Y)24.97%11.34%
EPS CAGR (5Y)N/A15.08%
FCF CAGR (5Y)N/A9.34%
Total return CAGR (5Y)-1.10%0.01%

Frequently asked

Which has the lower trailing P/E, LUV or ROL?
LUV has the lower trailing P/E: LUV trades at 25.41 and ROL at 32.96. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, LUV or ROL?
Over the past five years, LUV grew revenue faster — LUV at a 24.97% CAGR versus ROL at 11.34%.
Does LUV or ROL pay a bigger dividend?
LUV yields 1.74% and ROL yields 2.01% based on trailing dividends and the latest price.
Is LUV or ROL more profitable?
ROL runs the higher net margin — LUV at 2.78% versus ROL at 13.55%.
How have LUV and ROL total returns compared?
Over the past 10 years, LUV delivered 2.53% and ROL delivered 12.69% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 20, 2026.