The Kroger Co. (KR) vs Vanguard S&P 500 ETF (VOO)

Over the past 10 years, KR lagged VOO — 7.90% vs 14.93% annualized total return (price plus dividends).

A side-by-side comparison of The Kroger Co. and Vanguard S&P 500 ETF across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: KR is classified in Consumer Defensive; VOO is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnKR vs VOO

growth of $100 · dividends reinvested · last 16y
KR +679.9%VOO +792.9%VOO compounded faster
2004006008001kStart $10020132016201920222025$780$893
KR VOO

Metrics side by side

Did KR beat VOO?

Over the past 10 years, KR lagged VOO — 7.90% vs 14.93% annualized total return (price plus dividends).

Total return (annualized)

MetricKRVOO
Total return (1Y)-11.81%17.22%
Total return CAGR (3Y)9.65%18.87%
Total return CAGR (5Y)10.73%12.53%
Total return CAGR (10Y)7.90%14.93%

VOO is an index fund, so valuation, profitability, and per-company growth metrics don't apply — the head-to-head here is total return (price plus reinvested dividends).

Frequently asked

Has KR beaten VOO?
Over the past 10 years, KR lagged VOO — 7.90% vs 14.93% annualized total return (price plus dividends).

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.