Which has the lower trailing P/E, KR or MS?

MS has the lower trailing P/E: KR trades at 34.61 and MS at 17.23. P/E is one valuation measure and does not by itself establish which business is cheaper.

Which has grown faster, KR or MS?

Over the past five years, MS grew revenue faster — KR at a 2.33% CAGR versus MS at 18.41%.

Does KR or MS pay a bigger dividend?

KR yields 2.37% and MS yields 1.89% based on trailing dividends and the latest price.

Is KR or MS more profitable?

MS runs the higher net margin — KR at 0.71% versus MS at 15.99%.

How have KR and MS total returns compared?

Over the past 10 years, KR delivered 7.77% and MS delivered 25.44% annualized total return. Past performance doesn't predict future results.

The Kroger Co. (KR) vs Morgan Stanley (MS)

A side-by-side comparison of The Kroger Co. and Morgan Stanley across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 29, 2026. Differences are shown without an overall score or investment verdict.

Different business models: KR is classified in Consumer Defensive; MS is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

The Kroger Co.

$36.68B

$59.87Consumer DefensiveDelayed quote: Jul 29, 2026, 4:00 PM EDT

Morgan Stanley

$320.49B

$203.19Financial ServicesDelayed quote: Jul 29, 2026, 3:59 PM EDT

Total return — KR vs MS

growth of $100 · dividends reinvested · last 30y

KR +1646.4%MS +3541.6%MS compounded faster

KR MS

KR vs MS: by the numbers

•MS is the larger company ($320.49B vs $36.68B market cap).
•MS trades at the lower trailing earnings multiple (17.23 vs 34.61 P/E), one valuation lens rather than an overall verdict.
•MS converts more revenue to profit (15.99% vs 0.71% net margin).
•MS grew revenue faster over the past five years (18.41% vs 2.33% CAGR).
•KR pays the higher dividend yield (2.37% vs 1.89%).

Metrics side by side

Valuation

Metric	KR	MS
P/E ratio	34.61	17.23
Forward P/E	12.33	16.45
P/S ratio	0.24	2.66
P/B ratio	5.62	2.95
PEG ratio	N/A	0.60
EV / EBITDA	10.57	N/A
FCF yield	7.93%	N/A

Profitability

Metric	KR	MS
Gross margin	23.18%	59.72%
Operating margin	1.33%	20.70%
Net margin	0.71%	15.99%
ROE	16.27%	17.70%
ROIC	4.70%	1.69%

Dividends

Metric	KR	MS
Dividend yield	2.37%	1.89%
Payout ratio	89.74%	38.68%

Growth (annualized)

Metric	KR	MS
Revenue CAGR (5Y)	2.33%	18.41%
EPS CAGR (5Y)	-13.96%	9.56%
FCF CAGR (5Y)	-1.62%	N/A
Total return CAGR (5Y)	10.46%	20.91%

Frequently asked

Which has the lower trailing P/E, KR or MS?: MS has the lower trailing P/E: KR trades at 34.61 and MS at 17.23. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, KR or MS?: Over the past five years, MS grew revenue faster — KR at a 2.33% CAGR versus MS at 18.41%.
Does KR or MS pay a bigger dividend?: KR yields 2.37% and MS yields 1.89% based on trailing dividends and the latest price.
Is KR or MS more profitable?: MS runs the higher net margin — KR at 0.71% versus MS at 15.99%.
How have KR and MS total returns compared?: Over the past 10 years, KR delivered 7.77% and MS delivered 25.44% annualized total return. Past performance doesn't predict future results.

Go deeper

Full KR analysis Full MS analysis Interactive comparison tool

Dig into the metrics

Kroger P/E ratio Morgan Stanley P/E ratio Kroger dividend yield Morgan Stanley dividend yield Kroger ROE Morgan Stanley ROE Kroger operating margin Morgan Stanley operating margin Kroger revenue growth Morgan Stanley revenue growth Kroger free cash flow Morgan Stanley free cash flow

Kroger & Morgan Stanley appear in these rankings

Highest Dividend Yield Stocks Fastest Revenue Growth Stocks Highest FCF Yield Stocks Highest 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 29, 2026.