Kellanova (K) vs Kimberly-Clark Corporation (KMB)
KMB leads on 11 of 16 compared metrics.
A side-by-side comparison of Kellanova and Kimberly-Clark Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
K
Kellanova
$83.44Consumer Defensive
KMB
Kimberly-Clark Corporation
$102.29Consumer Defensive
Total return — K vs KMB
growth of $100 · last 29yK +152.3%KMB +198.7%KMB compounded faster
K KMB
K vs KMB: by the numbers
- •KMB is the larger company ($33.95B vs $29.03B market cap).
- •KMB trades at the lower earnings multiple (16.06 vs 22.90 P/E).
- •KMB converts more revenue to profit (12.81% vs 10.08% net margin).
- •K grew revenue faster over the past five years (-1.30% vs -2.61% CAGR).
- •KMB pays the higher dividend yield (4.97% vs 1.39%).
Which is better, K or KMB?
Metric tally: K 5 · KMB 11It depends on what you're optimizing for:
ValueKMB(lower P/E)
GrowthK(faster 5Y revenue CAGR)
IncomeKMB(higher dividend yield)
QualityKMB(higher ROIC)
Valuation
| Metric | K | KMB |
|---|---|---|
| P/E ratio | 22.90 | 16.06● |
| Forward P/E | 22.06 | 13.49● |
| P/S ratio | 2.30 | 2.06● |
| P/B ratio | 6.95● | 18.98 |
| PEG ratio | 0.51 | — |
| EV / EBITDA | 15.66 | 13.26● |
| FCF yield | 2.05% | 7.56%● |
Profitability
| Metric | K | KMB |
|---|---|---|
| Gross margin | 34.81% | 35.86%● |
| Operating margin | 14.61%● | 13.27% |
| Net margin | 10.08% | 12.81%● |
| ROE | 30.38% | 117.98%● |
| ROIC | 12.91% | 17.62%● |
Dividends
| Metric | K | KMB |
|---|---|---|
| Dividend yield | 1.39% | 4.97%● |
| Payout ratio | 29.59% | 83.55% |
Growth (annualized)
| Metric | K | KMB |
|---|---|---|
| Revenue CAGR (5Y) | -1.30%● | -2.61% |
| EPS CAGR (5Y) | 0.30%● | -2.50% |
| FCF CAGR (5Y) | -15.22% | 3.38%● |
| Total return CAGR (5Y) | 11.22%● | -0.94% |
Frequently asked
- Which is better, K or KMB?
- It depends on your goal. value: KMB (lower P/E); growth: K (faster 5Y revenue CAGR); income: KMB (higher dividend yield); quality: KMB (higher ROIC). Across all compared metrics, KMB leads 11 to 5.
- Is K or KMB cheaper?
- On trailing earnings, KMB is cheaper: K trades at a 22.90 P/E and KMB at 16.06.
- Which has grown faster, K or KMB?
- Over the past five years, K grew revenue faster — K at a -1.30% CAGR versus KMB at -2.61%.
- Does K or KMB pay a bigger dividend?
- K yields 1.39% and KMB yields 4.97% based on trailing dividends and the latest price.
- Is K or KMB more profitable?
- KMB runs the higher net margin — K at 10.08% versus KMB at 12.81%.
- Which has been the better investment, K or KMB?
- Over the past 10-year, K delivered the higher annualized total return — K at 5.79% versus KMB at 1.05%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Kellanova P/E ratioKimberly-Clark P/E ratioKellanova dividend yieldKimberly-Clark dividend yieldKellanova ROEKimberly-Clark ROEKellanova operating marginKimberly-Clark operating marginKellanova revenue growthKimberly-Clark revenue growthKellanova free cash flowKimberly-Clark free cash flow
Kellanova & Kimberly-Clark appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.