Kellanova (K) vs Kimberly-Clark Corporation (KMB)

KMB leads on 11 of 16 compared metrics.

A side-by-side comparison of Kellanova and Kimberly-Clark Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — K vs KMB

growth of $100 · last 29y
K +152.3%KMB +198.7%KMB compounded faster
100200300400Start $10020012006201120162021$252$299
K KMB

K vs KMB: by the numbers

  • KMB is the larger company ($33.95B vs $29.03B market cap).
  • KMB trades at the lower earnings multiple (16.06 vs 22.90 P/E).
  • KMB converts more revenue to profit (12.81% vs 10.08% net margin).
  • K grew revenue faster over the past five years (-1.30% vs -2.61% CAGR).
  • KMB pays the higher dividend yield (4.97% vs 1.39%).

Which is better, K or KMB?

Metric tally: K 5 · KMB 11

It depends on what you're optimizing for:

ValueKMB(lower P/E)
GrowthK(faster 5Y revenue CAGR)
IncomeKMB(higher dividend yield)
QualityKMB(higher ROIC)

Valuation

MetricKKMB
P/E ratio22.9016.06
Forward P/E22.0613.49
P/S ratio2.302.06
P/B ratio6.9518.98
PEG ratio0.51
EV / EBITDA15.6613.26
FCF yield2.05%7.56%

Profitability

MetricKKMB
Gross margin34.81%35.86%
Operating margin14.61%13.27%
Net margin10.08%12.81%
ROE30.38%117.98%
ROIC12.91%17.62%

Dividends

MetricKKMB
Dividend yield1.39%4.97%
Payout ratio29.59%83.55%

Growth (annualized)

MetricKKMB
Revenue CAGR (5Y)-1.30%-2.61%
EPS CAGR (5Y)0.30%-2.50%
FCF CAGR (5Y)-15.22%3.38%
Total return CAGR (5Y)11.22%-0.94%

Frequently asked

Which is better, K or KMB?
It depends on your goal. value: KMB (lower P/E); growth: K (faster 5Y revenue CAGR); income: KMB (higher dividend yield); quality: KMB (higher ROIC). Across all compared metrics, KMB leads 11 to 5.
Is K or KMB cheaper?
On trailing earnings, KMB is cheaper: K trades at a 22.90 P/E and KMB at 16.06.
Which has grown faster, K or KMB?
Over the past five years, K grew revenue faster — K at a -1.30% CAGR versus KMB at -2.61%.
Does K or KMB pay a bigger dividend?
K yields 1.39% and KMB yields 4.97% based on trailing dividends and the latest price.
Is K or KMB more profitable?
KMB runs the higher net margin — K at 10.08% versus KMB at 12.81%.
Which has been the better investment, K or KMB?
Over the past 10-year, K delivered the higher annualized total return — K at 5.79% versus KMB at 1.05%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.