Is JD or YUM cheaper?

On trailing earnings, JD is cheaper: JD trades at a 21.92 P/E and YUM at 24.91.

Which has grown faster, JD or YUM?

Over the past five years, JD grew revenue faster — JD at a 9.45% CAGR versus YUM at 7.63%.

Does JD or YUM pay a bigger dividend?

JD yields 3.49% and YUM yields 1.89% based on trailing dividends and the latest price.

Is JD or YUM more profitable?

YUM runs the higher net margin — JD at 1.04% versus YUM at 20.48%.

Which has been the better investment, JD or YUM?

Over the past 10-year, YUM delivered the higher annualized total return — JD at 4.96% versus YUM at 12.06%. Past performance doesn't predict future results.

JD.com, Inc. (JD) vs Yum! Brands, Inc. (YUM)

YUM leads on 8 of 14 compared metrics, though JD is the cheaper stock.

A side-by-side comparison of JD.com, Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 16, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

JD.com, Inc.

$38.73B

$28.68Consumer Cyclical

YUM

Yum! Brands, Inc.

$42.63B

$154.67Consumer Cyclical

Total return — JD vs YUM

growth of $100 · last 12y

JD +37.2%YUM +188.1%YUM compounded faster

JD YUM

JD vs YUM: by the numbers

•YUM is the larger company ($42.63B vs $38.73B market cap).
•JD trades at the lower earnings multiple (21.92 vs 24.91 P/E).
•YUM converts more revenue to profit (20.48% vs 1.04% net margin).
•JD grew revenue faster over the past five years (9.45% vs 7.63% CAGR).
•JD pays the higher dividend yield (3.49% vs 1.89%).

Which is better, JD or YUM?

Metric tally: JD 6 · YUM 8

It depends on what you're optimizing for:

ValueJD(lower P/E)

GrowthJD(faster 5Y revenue CAGR)

IncomeJD(higher dividend yield)

QualityYUM(higher ROIC)

Metrics side by side

Valuation

Metric	JD	YUM
P/E ratio	21.92●	24.91
Forward P/E	—	20.63
P/S ratio	0.22●	5.09
P/B ratio	1.31	—
PEG ratio	—	4.59
EV / EBITDA	9.11●	19.04
FCF yield	1.75%	3.82%●

Profitability

Metric	JD	YUM
Gross margin	9.55%	45.67%●
Operating margin	-0.30%	31.47%●
Net margin	1.04%	20.48%●
ROE	6.24%●	-21.28%
ROIC	0.62%	28.27%●

Dividends

Metric	JD	YUM
Dividend yield	3.49%●	1.89%
Payout ratio	50.76%	52.24%

Growth (annualized)

Metric	JD	YUM
Revenue CAGR (5Y)	9.45%●	7.63%
EPS CAGR (5Y)	-17.03%	13.33%●
FCF CAGR (5Y)	-31.14%	6.20%●
Total return CAGR (5Y)	-14.31%	7.46%●

Frequently asked

Which is better, JD or YUM?: It depends on your goal. value: JD (lower P/E); growth: JD (faster 5Y revenue CAGR); income: JD (higher dividend yield); quality: YUM (higher ROIC). Across all compared metrics, YUM leads 8 to 6.
Is JD or YUM cheaper?: On trailing earnings, JD is cheaper: JD trades at a 21.92 P/E and YUM at 24.91.
Which has grown faster, JD or YUM?: Over the past five years, JD grew revenue faster — JD at a 9.45% CAGR versus YUM at 7.63%.
Does JD or YUM pay a bigger dividend?: JD yields 3.49% and YUM yields 1.89% based on trailing dividends and the latest price.
Is JD or YUM more profitable?: YUM runs the higher net margin — JD at 1.04% versus YUM at 20.48%.
Which has been the better investment, JD or YUM?: Over the past 10-year, YUM delivered the higher annualized total return — JD at 4.96% versus YUM at 12.06%. Past performance doesn't predict future results.

Go deeper

Full JD analysis Full YUM analysis Interactive comparison tool

Dig into the metrics

JD.com P/E ratio Yum! Brands P/E ratio JD.com dividend yield Yum! Brands dividend yield JD.com ROE Yum! Brands ROE JD.com operating margin Yum! Brands operating margin JD.com revenue growth Yum! Brands revenue growth JD.com free cash flow Yum! Brands free cash flow

JD.com & Yum! Brands appear in these rankings

Highest Dividend Yield Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 16, 2026.