JD.com, Inc. (JD) vs Yum! Brands, Inc. (YUM)

A side-by-side comparison of JD.com, Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 31, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnJD vs YUM

growth of $100 · dividends reinvested · last 12y
JD +76.4%YUM +259.0%YUM compounded faster
100200300400500Start $100201620182020202220242026$176$359
JD YUM

JD vs YUM: by the numbers

  • JD is the larger company ($45.91B vs $42.46B market cap).
  • JD trades at the lower trailing earnings multiple (24.70 vs 32.18 P/E), one valuation lens rather than an overall verdict.
  • YUM converts more revenue to profit (20.81% vs 1.04% net margin).
  • JD grew revenue faster over the past five years (9.45% vs 0.86% CAGR).
  • JD pays the higher dividend yield (3.10% vs 1.86%).

Metrics side by side

Valuation

MetricJDYUM
P/E ratio24.7032.18
Forward P/EN/A23.40
P/S ratio0.256.69
P/B ratio1.48N/A
PEG ratioN/A4.61
EV / EBITDA61.7818.56
FCF yield6.33%3.76%

Profitability

MetricJDYUM
Gross margin9.55%45.32%
Operating margin-0.30%30.80%
Net margin1.04%20.81%
ROE6.24%-21.28%
ROIC0.62%28.27%

Dividends

MetricJDYUM
Dividend yield3.10%1.86%
Payout ratio50.76%52.24%

Growth (annualized)

MetricJDYUM
Revenue CAGR (5Y)9.45%0.86%
EPS CAGR (5Y)-17.03%13.33%
FCF CAGR (5Y)-2.79%6.20%
Total return CAGR (5Y)-12.26%5.60%

Frequently asked

Which has the lower trailing P/E, JD or YUM?
JD has the lower trailing P/E: JD trades at 24.70 and YUM at 32.18. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, JD or YUM?
Over the past five years, JD grew revenue faster — JD at a 9.45% CAGR versus YUM at 0.86%.
Does JD or YUM pay a bigger dividend?
JD yields 3.10% and YUM yields 1.86% based on trailing dividends and the latest price.
Is JD or YUM more profitable?
YUM runs the higher net margin — JD at 1.04% versus YUM at 20.81%.
How have JD and YUM total returns compared?
Over the past 10 years, JD delivered 5.47% and YUM delivered 11.31% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 31, 2026.