JD.com, Inc. (JD) vs Yum! Brands, Inc. (YUM)
A side-by-side comparison of JD.com, Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 31, 2026. Differences are shown without an overall score or investment verdict.
JD
JD.com, Inc.
$32.70Consumer CyclicalDelayed quote: Jul 31, 2026, 10:35 AM EDT
YUM
Yum! Brands, Inc.
$154.06Consumer CyclicalDelayed quote: Jul 31, 2026, 10:34 AM EDT
Total return — JD vs YUM
growth of $100 · dividends reinvested · last 12yJD +76.4%YUM +259.0%YUM compounded faster
JD YUM
JD vs YUM: by the numbers
- •JD is the larger company ($45.91B vs $42.46B market cap).
- •JD trades at the lower trailing earnings multiple (24.70 vs 32.18 P/E), one valuation lens rather than an overall verdict.
- •YUM converts more revenue to profit (20.81% vs 1.04% net margin).
- •JD grew revenue faster over the past five years (9.45% vs 0.86% CAGR).
- •JD pays the higher dividend yield (3.10% vs 1.86%).
Metrics side by side
Valuation
| Metric | JD | YUM |
|---|---|---|
| P/E ratio | 24.70 | 32.18 |
| Forward P/E | N/A | 23.40 |
| P/S ratio | 0.25 | 6.69 |
| P/B ratio | 1.48 | N/A |
| PEG ratio | N/A | 4.61 |
| EV / EBITDA | 61.78 | 18.56 |
| FCF yield | 6.33% | 3.76% |
Profitability
| Metric | JD | YUM |
|---|---|---|
| Gross margin | 9.55% | 45.32% |
| Operating margin | -0.30% | 30.80% |
| Net margin | 1.04% | 20.81% |
| ROE | 6.24% | -21.28% |
| ROIC | 0.62% | 28.27% |
Dividends
| Metric | JD | YUM |
|---|---|---|
| Dividend yield | 3.10% | 1.86% |
| Payout ratio | 50.76% | 52.24% |
Growth (annualized)
| Metric | JD | YUM |
|---|---|---|
| Revenue CAGR (5Y) | 9.45% | 0.86% |
| EPS CAGR (5Y) | -17.03% | 13.33% |
| FCF CAGR (5Y) | -2.79% | 6.20% |
| Total return CAGR (5Y) | -12.26% | 5.60% |
Frequently asked
- Which has the lower trailing P/E, JD or YUM?
- JD has the lower trailing P/E: JD trades at 24.70 and YUM at 32.18. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, JD or YUM?
- Over the past five years, JD grew revenue faster — JD at a 9.45% CAGR versus YUM at 0.86%.
- Does JD or YUM pay a bigger dividend?
- JD yields 3.10% and YUM yields 1.86% based on trailing dividends and the latest price.
- Is JD or YUM more profitable?
- YUM runs the higher net margin — JD at 1.04% versus YUM at 20.81%.
- How have JD and YUM total returns compared?
- Over the past 10 years, JD delivered 5.47% and YUM delivered 11.31% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
JD.com P/E ratioYum! Brands P/E ratioJD.com dividend yieldYum! Brands dividend yieldJD.com ROEYum! Brands ROEJD.com operating marginYum! Brands operating marginJD.com revenue growthYum! Brands revenue growthJD.com free cash flowYum! Brands free cash flow
JD.com & Yum! Brands appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 31, 2026.