JD.com, Inc. (JD) vs NIKE, Inc. (NKE)
A side-by-side comparison of JD.com, Inc. and NIKE, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
JD
JD.com, Inc.
$27.14Consumer CyclicalDelayed quote: Sep 15, 2026, 10:45 AM EDT
NKE
NIKE, Inc.
$36.35Consumer CyclicalDelayed quote: Sep 15, 2026, 10:45 AM EDT
Total return — JD vs NKE
growth of $100 · dividends reinvested · last 10yJD +18.2% (+1.7%/yr)NKE -25.9% (-2.9%/yr)JD compounded faster over this window
JD NKE
JD vs NKE: by the numbers
- •NKE is the larger company ($53.79B vs $38.09B market cap).
- •NKE trades at the lower trailing earnings multiple (17.31 vs 18.47 P/E), one valuation lens rather than an overall verdict.
- •NKE converts more revenue to profit (6.70% vs 1.13% net margin).
- •JD grew revenue faster over the past five years (7.68% vs 0.82% CAGR).
- •NKE pays the higher dividend yield (4.46% vs 3.70%).
Metrics side by side
Valuation
| Metric | JD | NKE |
|---|---|---|
| P/E ratio | 18.47 | 17.31 |
| Forward P/E | N/A | 21.15 |
| P/S ratio | 0.20 | 1.16 |
| P/B ratio | 1.18 | 3.62 |
| EV / EBITDA | 24.29 | 12.46 |
| FCF yield | 12.15% | 4.06% |
Profitability
| Metric | JD | NKE |
|---|---|---|
| Gross margin | 9.90% | 42.91% |
| Operating margin | 0.09% | 8.19% |
| Net margin | 1.13% | 6.70% |
| ROE | 6.62% | 20.91% |
| ROIC | 0.25% | 10.87% |
Dividends
| Metric | JD | NKE |
|---|---|---|
| Dividend yield | 3.70% | 4.46% |
| Payout ratio | 68.06% | 78.10% |
Growth (annualized)
| Metric | JD | NKE |
|---|---|---|
| Revenue CAGR (5Y) | 7.68% | 0.82% |
| EPS CAGR (5Y) | -17.03% | -10.42% |
| FCF CAGR (5Y) | -33.65% | -18.20% |
| Total return CAGR (5Y) | -17.46% | -24.42% |
Frequently asked
- Which has the lower trailing P/E, JD or NKE?
- NKE has the lower trailing P/E: JD trades at 18.47 and NKE at 17.31. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, JD or NKE?
- Over the past five years, JD grew revenue faster — JD at a 7.68% CAGR versus NKE at 0.82%.
- Does JD or NKE pay a bigger dividend?
- JD yields 3.70% and NKE yields 4.46% based on trailing dividends and the latest price.
- Is JD or NKE more profitable?
- NKE runs the higher net margin — JD at 1.13% versus NKE at 6.70%.
- How have JD and NKE total returns compared?
- Over the past 10 years, JD delivered 1.59% and NKE delivered -2.59% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
JD.com P/E ratioNIKE P/E ratioJD.com dividend yieldNIKE dividend yieldJD.com ROENIKE ROEJD.com operating marginNIKE operating marginJD.com revenue growthNIKE revenue growthJD.com free cash flowNIKE free cash flow
JD.com & NIKE appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.