JD.com, Inc. (JD) vs NIKE, Inc. (NKE)

A side-by-side comparison of JD.com, Inc. and NIKE, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 30, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnJD vs NKE

growth of $100 · dividends reinvested · last 12y
JD +75.8%NKE +37.5%JD compounded faster
100200300400500Start $100201620182020202220242026$176$138
JD NKE

JD vs NKE: by the numbers

  • NKE is the larger company ($61.21B vs $44.74B market cap).
  • NKE trades at the lower trailing earnings multiple (20.58 vs 24.62 P/E), one valuation lens rather than an overall verdict.
  • NKE converts more revenue to profit (6.70% vs 1.04% net margin).
  • JD grew revenue faster over the past five years (9.45% vs 0.82% CAGR).
  • NKE pays the higher dividend yield (3.77% vs 3.11%).

Metrics side by side

Valuation

MetricJDNKE
P/E ratio24.6220.58
Forward P/EN/A28.82
P/S ratio0.251.38
P/B ratio1.484.31
EV / EBITDA61.5615.52
FCF yield6.35%3.41%

Profitability

MetricJDNKE
Gross margin9.55%42.91%
Operating margin-0.30%8.19%
Net margin1.04%6.70%
ROE6.24%20.91%
ROIC0.62%10.69%

Dividends

MetricJDNKE
Dividend yield3.11%3.77%
Payout ratio50.76%77.62%

Growth (annualized)

MetricJDNKE
Revenue CAGR (5Y)9.45%0.82%
EPS CAGR (5Y)-17.03%-10.42%
FCF CAGR (5Y)-2.79%-18.20%
Total return CAGR (5Y)-12.57%-22.42%

Frequently asked

Which has the lower trailing P/E, JD or NKE?
NKE has the lower trailing P/E: JD trades at 24.62 and NKE at 20.58. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, JD or NKE?
Over the past five years, JD grew revenue faster — JD at a 9.45% CAGR versus NKE at 0.82%.
Does JD or NKE pay a bigger dividend?
JD yields 3.11% and NKE yields 3.77% based on trailing dividends and the latest price.
Is JD or NKE more profitable?
NKE runs the higher net margin — JD at 1.04% versus NKE at 6.70%.
How have JD and NKE total returns compared?
Over the past 10 years, JD delivered 5.43% and NKE delivered -1.12% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 30, 2026.