JD.com, Inc. (JD) vs NIKE, Inc. (NKE)

A side-by-side comparison of JD.com, Inc. and NIKE, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnJD vs NKE

growth of $100 · dividends reinvested · last 10y
JD +18.2% (+1.7%/yr)NKE -25.9% (-2.9%/yr)JD compounded faster over this window
100200300400Start $10020182020202220242026$118$74
JD NKE

JD vs NKE: by the numbers

  • NKE is the larger company ($53.79B vs $38.09B market cap).
  • NKE trades at the lower trailing earnings multiple (17.31 vs 18.47 P/E), one valuation lens rather than an overall verdict.
  • NKE converts more revenue to profit (6.70% vs 1.13% net margin).
  • JD grew revenue faster over the past five years (7.68% vs 0.82% CAGR).
  • NKE pays the higher dividend yield (4.46% vs 3.70%).

Metrics side by side

Valuation

MetricJDNKE
P/E ratio18.4717.31
Forward P/EN/A21.15
P/S ratio0.201.16
P/B ratio1.183.62
EV / EBITDA24.2912.46
FCF yield12.15%4.06%

Profitability

MetricJDNKE
Gross margin9.90%42.91%
Operating margin0.09%8.19%
Net margin1.13%6.70%
ROE6.62%20.91%
ROIC0.25%10.87%

Dividends

MetricJDNKE
Dividend yield3.70%4.46%
Payout ratio68.06%78.10%

Growth (annualized)

MetricJDNKE
Revenue CAGR (5Y)7.68%0.82%
EPS CAGR (5Y)-17.03%-10.42%
FCF CAGR (5Y)-33.65%-18.20%
Total return CAGR (5Y)-17.46%-24.42%

Frequently asked

Which has the lower trailing P/E, JD or NKE?
NKE has the lower trailing P/E: JD trades at 18.47 and NKE at 17.31. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, JD or NKE?
Over the past five years, JD grew revenue faster — JD at a 7.68% CAGR versus NKE at 0.82%.
Does JD or NKE pay a bigger dividend?
JD yields 3.70% and NKE yields 4.46% based on trailing dividends and the latest price.
Is JD or NKE more profitable?
NKE runs the higher net margin — JD at 1.13% versus NKE at 6.70%.
How have JD and NKE total returns compared?
Over the past 10 years, JD delivered 1.59% and NKE delivered -2.59% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.