JD.com, Inc. (JD) vs NIKE, Inc. (NKE)
A side-by-side comparison of JD.com, Inc. and NIKE, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 30, 2026. Differences are shown without an overall score or investment verdict.
JD
JD.com, Inc.
$31.87Consumer CyclicalDelayed quote: Jul 30, 2026, 11:00 AM EDT
NKE
NIKE, Inc.
$41.37Consumer CyclicalDelayed quote: Jul 30, 2026, 11:00 AM EDT
Total return — JD vs NKE
growth of $100 · dividends reinvested · last 12yJD +75.8%NKE +37.5%JD compounded faster
JD NKE
JD vs NKE: by the numbers
- •NKE is the larger company ($61.21B vs $44.74B market cap).
- •NKE trades at the lower trailing earnings multiple (20.58 vs 24.62 P/E), one valuation lens rather than an overall verdict.
- •NKE converts more revenue to profit (6.70% vs 1.04% net margin).
- •JD grew revenue faster over the past five years (9.45% vs 0.82% CAGR).
- •NKE pays the higher dividend yield (3.77% vs 3.11%).
Metrics side by side
Valuation
| Metric | JD | NKE |
|---|---|---|
| P/E ratio | 24.62 | 20.58 |
| Forward P/E | N/A | 28.82 |
| P/S ratio | 0.25 | 1.38 |
| P/B ratio | 1.48 | 4.31 |
| EV / EBITDA | 61.56 | 15.52 |
| FCF yield | 6.35% | 3.41% |
Profitability
| Metric | JD | NKE |
|---|---|---|
| Gross margin | 9.55% | 42.91% |
| Operating margin | -0.30% | 8.19% |
| Net margin | 1.04% | 6.70% |
| ROE | 6.24% | 20.91% |
| ROIC | 0.62% | 10.69% |
Dividends
| Metric | JD | NKE |
|---|---|---|
| Dividend yield | 3.11% | 3.77% |
| Payout ratio | 50.76% | 77.62% |
Growth (annualized)
| Metric | JD | NKE |
|---|---|---|
| Revenue CAGR (5Y) | 9.45% | 0.82% |
| EPS CAGR (5Y) | -17.03% | -10.42% |
| FCF CAGR (5Y) | -2.79% | -18.20% |
| Total return CAGR (5Y) | -12.57% | -22.42% |
Frequently asked
- Which has the lower trailing P/E, JD or NKE?
- NKE has the lower trailing P/E: JD trades at 24.62 and NKE at 20.58. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, JD or NKE?
- Over the past five years, JD grew revenue faster — JD at a 9.45% CAGR versus NKE at 0.82%.
- Does JD or NKE pay a bigger dividend?
- JD yields 3.11% and NKE yields 3.77% based on trailing dividends and the latest price.
- Is JD or NKE more profitable?
- NKE runs the higher net margin — JD at 1.04% versus NKE at 6.70%.
- How have JD and NKE total returns compared?
- Over the past 10 years, JD delivered 5.43% and NKE delivered -1.12% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
JD.com P/E ratioNIKE P/E ratioJD.com dividend yieldNIKE dividend yieldJD.com ROENIKE ROEJD.com operating marginNIKE operating marginJD.com revenue growthNIKE revenue growthJD.com free cash flowNIKE free cash flow
JD.com & NIKE appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 30, 2026.