Samsara Inc. (IOT) vs ServiceNow, Inc. (NOW)
A side-by-side comparison of Samsara Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 14, 2026. Differences are shown without an overall score or investment verdict.
IOT
Samsara Inc.
$39.79TechnologyDelayed quote: Aug 14, 2026, 4:00 PM EDT
NOW
ServiceNow, Inc.
$124.00TechnologyDelayed quote: Aug 14, 2026, 4:00 PM EDT
Total return — IOT vs NOW
growth of $100 · dividends reinvested · last 5yIOT +66.6% (+10.7%/yr)NOW +1.8% (+0.4%/yr)IOT compounded faster over this window
IOT NOW
IOT vs NOW: by the numbers
- •NOW is the larger company ($128.20B vs $22.96B market cap).
- •NOW trades at the lower trailing earnings multiple (79.53 vs 405.72 P/E), one valuation lens rather than an overall verdict.
- •NOW converts more revenue to profit (11.34% vs 3.32% net margin).
- •IOT grew revenue faster over the past five years (45.31% vs 23.29% CAGR).
Metrics side by side
Valuation
| Metric | IOT | NOW |
|---|---|---|
| P/E ratio | 405.72 | 79.53 |
| Forward P/E | N/A | 31.25 |
| P/S ratio | 13.97 | 8.96 |
| P/B ratio | 16.04 | 10.54 |
| EV / EBITDA | 1633.60 | 50.13 |
| FCF yield | 0.97% | 3.47% |
Profitability
| Metric | IOT | NOW |
|---|---|---|
| Gross margin | 76.25% | 74.77% |
| Operating margin | -0.70% | 11.40% |
| Net margin | 3.32% | 11.34% |
| ROE | 3.81% | 13.34% |
| ROIC | 32.34% | 8.98% |
Growth (annualized)
| Metric | IOT | NOW |
|---|---|---|
| Revenue CAGR (5Y) | 45.31% | 23.29% |
| EPS CAGR (5Y) | N/A | 69.74% |
| FCF CAGR (5Y) | N/A | 24.63% |
| Total return CAGR (5Y) | N/A | 1.60% |
Frequently asked
- Which has the lower trailing P/E, IOT or NOW?
- NOW has the lower trailing P/E: IOT trades at 405.72 and NOW at 79.53. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, IOT or NOW?
- Over the past five years, IOT grew revenue faster — IOT at a 45.31% CAGR versus NOW at 23.29%.
- Is IOT or NOW more profitable?
- NOW runs the higher net margin — IOT at 3.32% versus NOW at 11.34%.
Go deeper
Dig into the metrics
Samsara P/E ratioServiceNow P/E ratioSamsara ROEServiceNow ROESamsara operating marginServiceNow operating marginSamsara revenue growthServiceNow revenue growthSamsara free cash flowServiceNow free cash flow
Samsara & ServiceNow appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 14, 2026.