The Honest Company, Inc. (HNST) vs Vital Farms, Inc. (VITL)
A side-by-side comparison of The Honest Company, Inc. and Vital Farms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.
HNST
The Honest Company, Inc.
$5.03Consumer DefensiveDelayed quote: Oct 6, 2026, 4:00 PM EDT
VITL
Vital Farms, Inc.
$9.40Consumer DefensiveDelayed quote: Oct 6, 2026, 4:00 PM EDT
Total return — HNST vs VITL
growth of $100 · dividends reinvested · last 5yHNST -67.8% (-20.3%/yr)VITL -59.0% (-16.3%/yr)VITL compounded faster over this window
HNST VITL
HNST vs VITL: by the numbers
- •HNST is the larger company ($554M vs $403M market cap).
- •VITL is profitable (0.02% net margin) while HNST runs a net loss (-3.56%).
- •VITL grew revenue faster over the past five years (27.60% vs 1.89% CAGR).
Metrics side by side
Valuation
| Metric | HNST | VITL |
|---|---|---|
| Forward P/E | 42.51 | N/A |
| P/S ratio | 1.62 | 0.53 |
| P/B ratio | 3.32 | 1.42 |
| EV / EBITDA | 1447.17 | 17.44 |
| FCF yield | 9.52% | N/A |
Profitability
| Metric | HNST | VITL |
|---|---|---|
| Gross margin | 35.66% | 37.62% |
| Operating margin | -3.15% | 11.64% |
| Net margin | -3.56% | 0.02% |
| ROE | -7.28% | 0.05% |
| ROIC | -6.11% | 0.05% |
Growth (annualized)
| Metric | HNST | VITL |
|---|---|---|
| Revenue CAGR (5Y) | 1.89% | 27.60% |
| EPS CAGR (5Y) | N/A | 36.87% |
| Total return CAGR (5Y) | -11.82% | -11.72% |
Frequently asked
- Which has grown faster, HNST or VITL?
- Over the past five years, VITL grew revenue faster — HNST at a 1.89% CAGR versus VITL at 27.60%.
- Is HNST or VITL more profitable?
- VITL runs the higher net margin — HNST at -3.56% versus VITL at 0.02%.
Go deeper
Dig into the metrics
Honest ROEVital Farms ROEHonest operating marginVital Farms operating marginHonest revenue growthVital Farms revenue growthHonest free cash flowVital Farms free cash flow
Honest & Vital Farms appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.