Helen of Troy Limited (HELE) vs Vital Farms, Inc. (VITL)
A side-by-side comparison of Helen of Troy Limited and Vital Farms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.
HELE
Helen of Troy Limited
$25.32Consumer DefensiveDelayed quote: Oct 6, 2026, 4:00 PM EDT
VITL
Vital Farms, Inc.
$9.40Consumer DefensiveDelayed quote: Oct 6, 2026, 4:00 PM EDT
Total return — HELE vs VITL
growth of $100 · dividends reinvested · last 6yHELE -86.6% (-28.5%/yr)VITL -73.8% (-20.0%/yr)VITL compounded faster over this window
HELE VITL
HELE vs VITL: by the numbers
- •HELE is the larger company ($590M vs $403M market cap).
- •VITL is profitable (0.02% net margin) while HELE runs a net loss (-22.71%).
- •VITL grew revenue faster over the past five years (27.60% vs -3.92% CAGR).
Metrics side by side
Valuation
| Metric | HELE | VITL |
|---|---|---|
| Forward P/E | 7.13 | N/A |
| P/S ratio | 0.32 | 0.53 |
| P/B ratio | 0.70 | 1.42 |
| EV / EBITDA | N/A | 17.44 |
Profitability
| Metric | HELE | VITL |
|---|---|---|
| Gross margin | 45.44% | 37.62% |
| Operating margin | 5.98% | 11.64% |
| Net margin | -22.71% | 0.02% |
| ROE | -48.90% | 0.05% |
| ROIC | -14.49% | 0.05% |
Growth (annualized)
| Metric | HELE | VITL |
|---|---|---|
| Revenue CAGR (5Y) | -3.92% | 27.60% |
| EPS CAGR (5Y) | N/A | 36.87% |
| Total return CAGR (5Y) | -34.93% | -11.72% |
Frequently asked
- Which has grown faster, HELE or VITL?
- Over the past five years, VITL grew revenue faster — HELE at a -3.92% CAGR versus VITL at 27.60%.
- Is HELE or VITL more profitable?
- VITL runs the higher net margin — HELE at -22.71% versus VITL at 0.02%.
- How have HELE and VITL total returns compared?
- Over the past 5 years, HELE delivered -34.93% and VITL delivered -11.72% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Helen of Troy ROEVital Farms ROEHelen of Troy operating marginVital Farms operating marginHelen of Troy revenue growthVital Farms revenue growthHelen of Troy free cash flowVital Farms free cash flow
Helen of Troy & Vital Farms appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.