Which has grown faster, GPS or W?

Over the past five years, GPS grew revenue faster — GPS at a -0.36% CAGR versus W at -3.71%.

Is GPS or W more profitable?

GPS runs the higher net margin — GPS at 6.25% versus W at -2.41%.

Which has been the better investment, GPS or W?

Over the past 10-year, W delivered the higher annualized total return — GPS at -4.23% versus W at 7.39%. Past performance doesn't predict future results.

The Gap, Inc. (GPS) vs Wayfair Inc. (W)

GPS leads on 12 of 12 compared metrics.

A side-by-side comparison of The Gap, Inc. and Wayfair Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

GPS

The Gap, Inc.

$9.21B

$20.16Consumer Cyclical

Wayfair Inc.

$10.24B

$77.59Consumer Cyclical

Total return — GPS vs W

growth of $100 · last 10y

GPS -52.0%W +57.7%W compounded faster

GPS W

GPS vs W: by the numbers

•W is the larger company ($10.24B vs $9.21B market cap).
•GPS is profitable (6.25% net margin) while W runs a net loss (-2.41%).
•GPS grew revenue faster over the past five years (-0.36% vs -3.71% CAGR).

Which is better, GPS or W?

Metric tally: GPS 12 · W 0

It depends on what you're optimizing for:

GrowthGPS(faster 5Y revenue CAGR)

QualityGPS(higher ROIC)

Valuation

Metric	GPS	W
P/E ratio	9.98	—
Forward P/E	10.47●	21.27
P/S ratio	0.51●	0.80
P/B ratio	2.66	—
PEG ratio	0.14	—
EV / EBITDA	7.18●	99.96
FCF yield	15.29%●	4.49%

Profitability

Metric	GPS	W
Gross margin	40.50%●	30.08%
Operating margin	8.44%●	1.08%
Net margin	6.25%●	-2.41%
ROE	26.32%●	11.25%
ROIC	8.06%●	1.30%

Growth (annualized)

Metric	GPS	W
Revenue CAGR (5Y)	-0.36%●	-3.71%
EPS CAGR (5Y)	15.35%	—
FCF CAGR (5Y)	2.60%●	-21.69%
Total return CAGR (5Y)	6.01%●	-24.82%

Frequently asked

Which is better, GPS or W?: It depends on your goal. growth: GPS (faster 5Y revenue CAGR); quality: GPS (higher ROIC). Across all compared metrics, GPS leads 12 to 0.
Which has grown faster, GPS or W?: Over the past five years, GPS grew revenue faster — GPS at a -0.36% CAGR versus W at -3.71%.
Is GPS or W more profitable?: GPS runs the higher net margin — GPS at 6.25% versus W at -2.41%.
Which has been the better investment, GPS or W?: Over the past 10-year, W delivered the higher annualized total return — GPS at -4.23% versus W at 7.39%. Past performance doesn't predict future results.

Go deeper

Full GPS analysis Full W analysis Interactive comparison tool

Dig into the metrics

Gap P/E ratio Wayfair P/E ratio Gap dividend yield Wayfair dividend yield Gap ROE Wayfair ROE Gap operating margin Wayfair operating margin Gap revenue growth Wayfair revenue growth Gap free cash flow Wayfair free cash flow

Gap & Wayfair appear in these rankings

Highest ROE Stocks Highest FCF Yield Stocks Lowest P/E Ratio Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.