Alphabet Inc. (GOOGL) vs McDonald's Corporation (MCD)
GOOGL and MCD are evenly matched — 8 metrics each of 16.
A side-by-side comparison of Alphabet Inc. and McDonald's Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
GOOGL
Alphabet Inc.
$359.68Communication Services
MCD
McDonald's Corporation
$284.81Consumer Cyclical
Not enough overlapping price history to compare GOOGL and MCD.
GOOGL vs MCD: by the numbers
- •GOOGL is the larger company ($4.35T vs $202.36B market cap).
- •MCD trades at the lower earnings multiple (23.48 vs 27.44 P/E).
- •GOOGL converts more revenue to profit (37.91% vs 31.62% net margin).
- •GOOGL grew revenue faster over the past five years (16.53% vs 6.95% CAGR).
- •MCD pays the higher dividend yield (2.58% vs 0.24%).
Which is better, GOOGL or MCD?
Metric tally: GOOGL 8 · MCD 8It depends on what you're optimizing for:
ValueMCD(lower P/E)
GrowthGOOGL(faster 5Y revenue CAGR)
IncomeMCD(higher dividend yield)
QualityGOOGL(higher ROIC)
Valuation
| Metric | GOOGL | MCD |
|---|---|---|
| P/E ratio | 27.44 | 23.48● |
| Forward P/E | 24.41 | 20.06● |
| P/S ratio | 10.42 | 7.40● |
| P/B ratio | 9.19 | — |
| PEG ratio | 0.84● | 5.30 |
| EV / EBITDA | 20.36 | 17.22● |
| FCF yield | 1.46% | 3.46%● |
Profitability
| Metric | GOOGL | MCD |
|---|---|---|
| Gross margin | 60.37%● | 57.35% |
| Operating margin | 32.70% | 46.01%● |
| Net margin | 37.91%● | 31.62% |
| ROE | 33.46%● | -478.38% |
| ROIC | 21.82%● | 17.44% |
Dividends
| Metric | GOOGL | MCD |
|---|---|---|
| Dividend yield | 0.24% | 2.58%● |
| Payout ratio | 7.79% | 61.25% |
Growth (annualized)
| Metric | GOOGL | MCD |
|---|---|---|
| Revenue CAGR (5Y) | 16.53%● | 6.95% |
| EPS CAGR (5Y) | 29.81%● | 13.58% |
| FCF CAGR (5Y) | 4.89% | 5.78%● |
| Total return CAGR (5Y) | 24.45%● | 6.16% |
Frequently asked
- Which is better, GOOGL or MCD?
- It depends on your goal. value: MCD (lower P/E); growth: GOOGL (faster 5Y revenue CAGR); income: MCD (higher dividend yield); quality: GOOGL (higher ROIC). Across all compared metrics, they are evenly matched.
- Is GOOGL or MCD cheaper?
- On trailing earnings, MCD is cheaper: GOOGL trades at a 27.44 P/E and MCD at 23.48.
- Which has grown faster, GOOGL or MCD?
- Over the past five years, GOOGL grew revenue faster — GOOGL at a 16.53% CAGR versus MCD at 6.95%.
- Does GOOGL or MCD pay a bigger dividend?
- GOOGL yields 0.24% and MCD yields 2.58% based on trailing dividends and the latest price.
- Is GOOGL or MCD more profitable?
- GOOGL runs the higher net margin — GOOGL at 37.91% versus MCD at 31.62%.
- Which has been the better investment, GOOGL or MCD?
- Over the past 10-year, GOOGL delivered the higher annualized total return — GOOGL at 25.75% versus MCD at 11.47%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioMcDonald's P/E ratioAlphabet dividend yieldMcDonald's dividend yieldAlphabet ROEMcDonald's ROEAlphabet operating marginMcDonald's operating marginAlphabet revenue growthMcDonald's revenue growthAlphabet free cash flowMcDonald's free cash flow
Alphabet & McDonald's appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.