Generac Holdings Inc. (GNRC) vs Rollins, Inc. (ROL)

A side-by-side comparison of Generac Holdings Inc. and Rollins, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 2, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total return — GNRC vs ROL

growth of $100 · dividends reinvested · last 10y
GNRC +444.7% (+18.5%/yr)ROL +170.1% (+10.4%/yr)GNRC compounded faster over this window
05001kStart $10020182020202220242026$545$270
GNRC ROL

GNRC vs ROL: by the numbers

  • •ROL is the larger company ($14.48B vs $12.77B market cap).
  • •ROL trades at the lower trailing earnings multiple (27.35 vs 49.97 P/E), one valuation lens rather than an overall verdict.
  • •ROL converts more revenue to profit (13.55% vs 5.82% net margin).
  • •ROL grew revenue faster over the past five years (11.34% vs 6.83% CAGR).
  • •ROL pays a dividend (2.39% yield), while GNRC is a former payer with no current dividend run rate.

Metrics side by side

Valuation

MetricGNRCROL
P/E ratio49.9727.35
Forward P/E22.3925.75
PEG ratioN/A1.81
P/S ratio2.883.69
P/B ratio4.4410.13
EV / EBITDAN/A17.94
FCF yield2.97%4.28%

Profitability

MetricGNRCROL
Gross margin39.54%50.71%
Operating margin9.50%18.68%
Net margin5.82%13.55%
ROE8.97%37.19%
ROIC6.95%21.18%

Dividends

MetricGNRCROL
Dividend yieldN/A2.39%
Payout ratioN/A66.36%

Growth (annualized)

MetricGNRCROL
Revenue CAGR (5Y)6.83%11.34%
EPS CAGR (5Y)-13.42%15.08%
FCF CAGR (5Y)-7.45%9.34%
Total return CAGR (5Y)-12.48%-1.70%

Frequently asked

Which has the lower trailing P/E, GNRC or ROL?
ROL has the lower trailing P/E: GNRC trades at 49.97 and ROL at 27.35. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, GNRC or ROL?
Over the past five years, ROL grew revenue faster — GNRC at a 6.83% CAGR versus ROL at 11.34%.
Does GNRC or ROL pay a bigger dividend?
ROL pays a dividend (2.39% yield), while GNRC is a former payer with no current dividend run rate.
Is GNRC or ROL more profitable?
ROL runs the higher net margin — GNRC at 5.82% versus ROL at 13.55%.
How have GNRC and ROL total returns compared?
Over the past 10 years, GNRC delivered 19.07% and ROL delivered 10.32% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 2, 2026.