The Gap, Inc. (GAP) vs Wayfair Inc. (W)

GAP leads on 12 of 12 compared metrics.

A side-by-side comparison of The Gap, Inc. and Wayfair Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — GAP vs W

growth of $100 · last 12y
GAP -47.8%W +105.7%W compounded faster
0200400600800Start $100201620182020202220242026$52$206
GAP W

GAP vs W: by the numbers

  • W is the larger company ($10.24B vs $7.88B market cap).
  • GAP is profitable (6.25% net margin) while W runs a net loss (-2.41%).
  • GAP grew revenue faster over the past five years (-0.36% vs -3.71% CAGR).
  • GAP pays a dividend (3.06% yield) while W does not currently pay one.

Which is better, GAP or W?

Metric tally: GAP 12 · W 0

It depends on what you're optimizing for:

GrowthGAP(faster 5Y revenue CAGR)
QualityGAP(higher ROIC)

Valuation

MetricGAPW
P/E ratio8.62
Forward P/E10.1721.20
P/S ratio0.540.80
P/B ratio2.26
PEG ratio0.57
EV / EBITDA6.3799.96
FCF yield15.43%4.49%

Profitability

MetricGAPW
Gross margin40.50%30.08%
Operating margin8.44%1.08%
Net margin6.25%-2.41%
ROE26.32%11.25%
ROIC8.06%1.30%

Dividends

MetricGAPW
Dividend yield3.06%
Payout ratio30.73%

Growth (annualized)

MetricGAPW
Revenue CAGR (5Y)-0.36%-3.71%
EPS CAGR (5Y)15.25%
FCF CAGR (5Y)2.60%-21.69%
Total return CAGR (5Y)-3.93%-24.82%

Frequently asked

Which is better, GAP or W?
It depends on your goal. growth: GAP (faster 5Y revenue CAGR); quality: GAP (higher ROIC). Across all compared metrics, GAP leads 12 to 0.
Which has grown faster, GAP or W?
Over the past five years, GAP grew revenue faster — GAP at a -0.36% CAGR versus W at -3.71%.
Does GAP or W pay a bigger dividend?
GAP pays a dividend (3.06% yield) while W does not currently pay one.
Is GAP or W more profitable?
GAP runs the higher net margin — GAP at 6.25% versus W at -2.41%.
Which has been the better investment, GAP or W?
Over the past 10-year, W delivered the higher annualized total return — GAP at 5.06% versus W at 7.39%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.