Fluent, Inc. (FLNT) vs Saga Communications, Inc. (SGA)
A side-by-side comparison of Fluent, Inc. and Saga Communications, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.
FLNT
Fluent, Inc.
$2.67Communication ServicesDelayed quote: Oct 6, 2026, 4:00 PM EDT
SGA
Saga Communications, Inc.
$8.37Communication ServicesDelayed quote: Oct 6, 2026, 4:00 PM EDT
Total return — FLNT vs SGA
growth of $100 · dividends reinvested · last 10yFLNT -88.8% (-19.7%/yr)SGA -67.6% (-10.6%/yr)SGA compounded faster over this window
FLNT SGA
FLNT vs SGA: by the numbers
- •FLNT is the larger company ($80M vs $53M market cap).
- •Both run net losses; SGA's is the smaller (-8.55% vs -11.48% net margin).
- •SGA grew revenue faster over the past five years (0.13% vs -7.83% CAGR).
- •SGA pays a dividend (8.90% yield), while FLNT has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | FLNT | SGA |
|---|---|---|
| P/S ratio | 0.39 | 0.51 |
| P/B ratio | 9.82 | 0.36 |
| EV / EBITDA | N/A | 3.20 |
Profitability
| Metric | FLNT | SGA |
|---|---|---|
| Gross margin | 24.52% | 9.48% |
| Operating margin | -8.17% | -2.02% |
| Net margin | -11.48% | -8.55% |
| ROE | -286.35% | -5.99% |
| ROIC | -39.12% | 4.17% |
Dividends
| Metric | FLNT | SGA |
|---|---|---|
| Dividend yield | N/A | 8.90% |
Growth (annualized)
| Metric | FLNT | SGA |
|---|---|---|
| Revenue CAGR (5Y) | -7.83% | 0.13% |
| Total return CAGR (5Y) | -26.59% | -10.89% |
Frequently asked
- Which has grown faster, FLNT or SGA?
- Over the past five years, SGA grew revenue faster — FLNT at a -7.83% CAGR versus SGA at 0.13%.
- Does FLNT or SGA pay a bigger dividend?
- SGA pays a dividend (8.90% yield), while FLNT has no payments in the available dividend history.
- How have FLNT and SGA total returns compared?
- Over the past 10 years, FLNT delivered -20.26% and SGA delivered -10.72% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Saga Communications dividend yieldFluent ROESaga Communications ROEFluent operating marginSaga Communications operating marginFluent revenue growthSaga Communications revenue growthFluent free cash flowSaga Communications free cash flow
Fluent & Saga Communications appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.