Fifth Third Bancorp (FITB) vs Prudential Financial, Inc. (PRU)
A side-by-side comparison of Fifth Third Bancorp and Prudential Financial, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
FITB
Fifth Third Bancorp
$52.10Financial ServicesDelayed quote: Sep 25, 2026, 4:00 PM EDT
PRU
Prudential Financial, Inc.
$119.45Financial ServicesDelayed quote: Sep 25, 2026, 4:00 PM EDT
Total return — FITB vs PRU
growth of $100 · dividends reinvested · last 10yFITB +275.6% (+14.2%/yr)PRU +135.2% (+8.9%/yr)FITB compounded faster over this window
FITB PRU
FITB vs PRU: by the numbers
- •FITB is the larger company ($47.22B vs $41.45B market cap).
- •PRU trades at the lower trailing earnings multiple (10.75 vs 17.78 P/E), one valuation lens rather than an overall verdict.
- •FITB converts more revenue to profit (15.77% vs 5.93% net margin).
- •FITB grew revenue faster over the past five years (13.52% vs 0.16% CAGR).
- •PRU pays the higher dividend yield (4.65% vs 2.92%).
Metrics side by side
Valuation
| Metric | FITB | PRU |
|---|---|---|
| P/E ratio | 17.78 | 10.75 |
| Forward P/E | 17.02 | 8.32 |
| P/S ratio | 3.17 | 0.64 |
| P/B ratio | 1.37 | 1.31 |
Profitability
| Metric | FITB | PRU |
|---|---|---|
| Gross margin | 68.50% | 30.76% |
| Operating margin | 20.11% | 7.68% |
| Net margin | 15.77% | 5.93% |
| ROE | 6.82% | 12.17% |
Dividends
| Metric | FITB | PRU |
|---|---|---|
| Dividend yield | 2.92% | 4.65% |
| Payout ratio | 54.61% | 49.95% |
Growth (annualized)
| Metric | FITB | PRU |
|---|---|---|
| Revenue CAGR (5Y) | 13.52% | 0.16% |
| EPS CAGR (5Y) | 14.05% | N/A |
| Total return CAGR (5Y) | 11.26% | 7.96% |
Frequently asked
- Which has the lower trailing P/E, FITB or PRU?
- PRU has the lower trailing P/E: FITB trades at 17.78 and PRU at 10.75. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, FITB or PRU?
- Over the past five years, FITB grew revenue faster — FITB at a 13.52% CAGR versus PRU at 0.16%.
- Does FITB or PRU pay a bigger dividend?
- FITB yields 2.92% and PRU yields 4.65% based on trailing dividends and the latest price.
- Is FITB or PRU more profitable?
- FITB runs the higher net margin — FITB at 15.77% versus PRU at 5.93%.
- How have FITB and PRU total returns compared?
- Over the past 10 years, FITB delivered 14.54% and PRU delivered 9.03% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Fifth Third Bancorp P/E ratioPrudential Financial P/E ratioFifth Third Bancorp dividend yieldPrudential Financial dividend yieldFifth Third Bancorp ROEPrudential Financial ROEFifth Third Bancorp operating marginPrudential Financial operating marginFifth Third Bancorp revenue growthPrudential Financial revenue growth
Fifth Third Bancorp & Prudential Financial appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.