Fifth Third Bancorp (FITB) vs Prudential Financial, Inc. (PRU)

A side-by-side comparison of Fifth Third Bancorp and Prudential Financial, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total return — FITB vs PRU

growth of $100 · dividends reinvested · last 10y
FITB +275.6% (+14.2%/yr)PRU +135.2% (+8.9%/yr)FITB compounded faster over this window
100200300400Start $10020182020202220242026$376$235
FITB PRU

FITB vs PRU: by the numbers

  • •FITB is the larger company ($47.22B vs $41.45B market cap).
  • •PRU trades at the lower trailing earnings multiple (10.75 vs 17.78 P/E), one valuation lens rather than an overall verdict.
  • •FITB converts more revenue to profit (15.77% vs 5.93% net margin).
  • •FITB grew revenue faster over the past five years (13.52% vs 0.16% CAGR).
  • •PRU pays the higher dividend yield (4.65% vs 2.92%).

Metrics side by side

Valuation

MetricFITBPRU
P/E ratio17.7810.75
Forward P/E17.028.32
P/S ratio3.170.64
P/B ratio1.371.31

Profitability

MetricFITBPRU
Gross margin68.50%30.76%
Operating margin20.11%7.68%
Net margin15.77%5.93%
ROE6.82%12.17%

Dividends

MetricFITBPRU
Dividend yield2.92%4.65%
Payout ratio54.61%49.95%

Growth (annualized)

MetricFITBPRU
Revenue CAGR (5Y)13.52%0.16%
EPS CAGR (5Y)14.05%N/A
Total return CAGR (5Y)11.26%7.96%

Frequently asked

Which has the lower trailing P/E, FITB or PRU?
PRU has the lower trailing P/E: FITB trades at 17.78 and PRU at 10.75. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, FITB or PRU?
Over the past five years, FITB grew revenue faster — FITB at a 13.52% CAGR versus PRU at 0.16%.
Does FITB or PRU pay a bigger dividend?
FITB yields 2.92% and PRU yields 4.65% based on trailing dividends and the latest price.
Is FITB or PRU more profitable?
FITB runs the higher net margin — FITB at 15.77% versus PRU at 5.93%.
How have FITB and PRU total returns compared?
Over the past 10 years, FITB delivered 14.54% and PRU delivered 9.03% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.