Fifth Third Bancorp (FITB) vs Prudential Financial, Inc. (PRU)

A side-by-side comparison of Fifth Third Bancorp and Prudential Financial, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 11, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnFITB vs PRU

growth of $100 · dividends reinvested · last 10y
FITB +313.6% (+15.3%/yr)PRU +152.1% (+9.7%/yr)FITB compounded faster over this window
100200300400Start $10020182020202220242026$414$252
FITB PRU

FITB vs PRU: by the numbers

  • FITB is the larger company ($52.20B vs $42.45B market cap).
  • PRU trades at the lower trailing earnings multiple (10.96 vs 19.50 P/E), one valuation lens rather than an overall verdict.
  • FITB converts more revenue to profit (15.77% vs 7.97% net margin).
  • FITB grew revenue faster over the past five years (13.52% vs 1.28% CAGR).
  • PRU pays the higher dividend yield (4.50% vs 2.80%).

Metrics side by side

Valuation

MetricFITBPRU
P/E ratio19.5010.96
Forward P/E18.638.78
P/S ratio3.520.86
P/B ratio1.521.34

Profitability

MetricFITBPRU
Gross margin68.50%42.04%
Operating margin20.11%7.58%
Net margin15.77%7.97%
ROE6.82%11.02%
ROIC8.90%N/A

Dividends

MetricFITBPRU
Dividend yield2.80%4.50%
Payout ratio45.07%54.13%

Growth (annualized)

MetricFITBPRU
Revenue CAGR (5Y)13.52%1.28%
EPS CAGR (5Y)14.05%N/A
Total return CAGR (5Y)12.52%7.99%

Frequently asked

Which has the lower trailing P/E, FITB or PRU?
PRU has the lower trailing P/E: FITB trades at 19.50 and PRU at 10.96. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, FITB or PRU?
Over the past five years, FITB grew revenue faster — FITB at a 13.52% CAGR versus PRU at 1.28%.
Does FITB or PRU pay a bigger dividend?
FITB yields 2.80% and PRU yields 4.50% based on trailing dividends and the latest price.
Is FITB or PRU more profitable?
FITB runs the higher net margin — FITB at 15.77% versus PRU at 7.97%.
How have FITB and PRU total returns compared?
Over the past 10 years, FITB delivered 15.54% and PRU delivered 9.69% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 11, 2026.