Expedia Group, Inc. (EXPE) vs Ulta Beauty, Inc. (ULTA)
A side-by-side comparison of Expedia Group, Inc. and Ulta Beauty, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
EXPE
Expedia Group, Inc.
$281.02Consumer CyclicalDelayed quote: Sep 21, 2026, 4:00 PM EDT
ULTA
Ulta Beauty, Inc.
$557.86Consumer CyclicalDelayed quote: Sep 21, 2026, 4:00 PM EDT
Total return — EXPE vs ULTA
growth of $100 · dividends reinvested · last 10yEXPE +153.4% (+9.7%/yr)ULTA +123.5% (+8.4%/yr)EXPE compounded faster over this window
EXPE ULTA
EXPE vs ULTA: by the numbers
- •EXPE is the larger company ($32.18B vs $23.98B market cap).
- •EXPE trades at the lower trailing earnings multiple (17.52 vs 20.31 P/E), one valuation lens rather than an overall verdict.
- •EXPE converts more revenue to profit (12.97% vs 9.34% net margin).
- •EXPE grew revenue faster over the past five years (22.12% vs 11.09% CAGR).
- •EXPE pays a dividend (0.63% yield), while ULTA is a former payer with no current dividend run rate.
Metrics side by side
Valuation
| Metric | EXPE | ULTA |
|---|---|---|
| P/E ratio | 17.52 | 20.31 |
| Forward P/E | 13.46 | 19.24 |
| P/S ratio | 2.05 | 1.85 |
| P/B ratio | 26.61 | 9.07 |
| EV / EBITDA | 8.10 | 13.53 |
| FCF yield | 13.21% | 4.45% |
Profitability
| Metric | EXPE | ULTA |
|---|---|---|
| Gross margin | 90.43% | 39.32% |
| Operating margin | 18.79% | 12.56% |
| Net margin | 12.97% | 9.34% |
| ROE | 168.40% | 45.77% |
| ROIC | 25.89% | 23.11% |
Dividends
| Metric | EXPE | ULTA |
|---|---|---|
| Dividend yield | 0.63% | N/A |
| Payout ratio | 10.97% | N/A |
Growth (annualized)
| Metric | EXPE | ULTA |
|---|---|---|
| Revenue CAGR (5Y) | 22.12% | 11.09% |
| EPS CAGR (5Y) | 17.91% | 52.46% |
| FCF CAGR (5Y) | 12.29% | 0.06% |
| Total return CAGR (5Y) | 14.38% | 7.24% |
Frequently asked
- Which has the lower trailing P/E, EXPE or ULTA?
- EXPE has the lower trailing P/E: EXPE trades at 17.52 and ULTA at 20.31. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, EXPE or ULTA?
- Over the past five years, EXPE grew revenue faster — EXPE at a 22.12% CAGR versus ULTA at 11.09%.
- Does EXPE or ULTA pay a bigger dividend?
- EXPE pays a dividend (0.63% yield), while ULTA is a former payer with no current dividend run rate.
- Is EXPE or ULTA more profitable?
- EXPE runs the higher net margin — EXPE at 12.97% versus ULTA at 9.34%.
- How have EXPE and ULTA total returns compared?
- Over the past 10 years, EXPE delivered 10.27% and ULTA delivered 8.54% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Expedia P/E ratioUlta Beauty P/E ratioExpedia dividend yieldExpedia ROEUlta Beauty ROEExpedia operating marginUlta Beauty operating marginExpedia revenue growthUlta Beauty revenue growthExpedia free cash flowUlta Beauty free cash flow
Expedia & Ulta Beauty appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.