Expedia Group, Inc. (EXPE) vs Ulta Beauty, Inc. (ULTA)

A side-by-side comparison of Expedia Group, Inc. and Ulta Beauty, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnEXPE vs ULTA

growth of $100 · dividends reinvested · last 10y
EXPE +153.4% (+9.7%/yr)ULTA +123.5% (+8.4%/yr)EXPE compounded faster over this window
100200300Start $10020182020202220242026$253$224
EXPE ULTA

EXPE vs ULTA: by the numbers

  • EXPE is the larger company ($32.18B vs $23.98B market cap).
  • EXPE trades at the lower trailing earnings multiple (17.52 vs 20.31 P/E), one valuation lens rather than an overall verdict.
  • EXPE converts more revenue to profit (12.97% vs 9.34% net margin).
  • EXPE grew revenue faster over the past five years (22.12% vs 11.09% CAGR).
  • EXPE pays a dividend (0.63% yield), while ULTA is a former payer with no current dividend run rate.

Metrics side by side

Valuation

MetricEXPEULTA
P/E ratio17.5220.31
Forward P/E13.4619.24
P/S ratio2.051.85
P/B ratio26.619.07
EV / EBITDA8.1013.53
FCF yield13.21%4.45%

Profitability

MetricEXPEULTA
Gross margin90.43%39.32%
Operating margin18.79%12.56%
Net margin12.97%9.34%
ROE168.40%45.77%
ROIC25.89%23.11%

Dividends

MetricEXPEULTA
Dividend yield0.63%N/A
Payout ratio10.97%N/A

Growth (annualized)

MetricEXPEULTA
Revenue CAGR (5Y)22.12%11.09%
EPS CAGR (5Y)17.91%52.46%
FCF CAGR (5Y)12.29%0.06%
Total return CAGR (5Y)14.38%7.24%

Frequently asked

Which has the lower trailing P/E, EXPE or ULTA?
EXPE has the lower trailing P/E: EXPE trades at 17.52 and ULTA at 20.31. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, EXPE or ULTA?
Over the past five years, EXPE grew revenue faster — EXPE at a 22.12% CAGR versus ULTA at 11.09%.
Does EXPE or ULTA pay a bigger dividend?
EXPE pays a dividend (0.63% yield), while ULTA is a former payer with no current dividend run rate.
Is EXPE or ULTA more profitable?
EXPE runs the higher net margin — EXPE at 12.97% versus ULTA at 9.34%.
How have EXPE and ULTA total returns compared?
Over the past 10 years, EXPE delivered 10.27% and ULTA delivered 8.54% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.