Expedia Group, Inc. (EXPE) vs Ulta Beauty, Inc. (ULTA)
EXPE leads on 11 of 16 compared metrics, though ULTA is the cheaper stock.
A side-by-side comparison of Expedia Group, Inc. and Ulta Beauty, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 21, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
EXPE
Expedia Group, Inc.
$240.90Consumer Cyclical
ULTA
Ulta Beauty, Inc.
$456.13Consumer Cyclical
Total return — EXPE vs ULTA
growth of $100 · last 19yEXPE +648.4%ULTA +1429.6%ULTA compounded faster
EXPE ULTA
EXPE vs ULTA: by the numbers
- •EXPE is the larger company ($27.58B vs $19.61B market cap).
- •ULTA trades at the lower earnings multiple (17.10 vs 21.20 P/E).
- •EXPE converts more revenue to profit (9.81% vs 9.36% net margin).
- •EXPE grew revenue faster over the past five years (29.07% vs 12.93% CAGR).
- •EXPE pays a dividend (0.73% yield) while ULTA does not currently pay one.
Which is better, EXPE or ULTA?
Metric tally: EXPE 11 · ULTA 5It depends on what you're optimizing for:
ValueULTA(lower P/E)
GrowthEXPE(faster 5Y revenue CAGR)
QualityULTA(higher ROIC)
Metrics side by side
Valuation
| Metric | EXPE | ULTA |
|---|---|---|
| P/E ratio | 21.20 | 17.10● |
| Forward P/E | 10.43● | 14.28 |
| P/S ratio | 1.93 | 1.58● |
| P/B ratio | 50.95 | 7.77● |
| PEG ratio | 2.77● | 22.87 |
| EV / EBITDA | 8.52● | 11.73 |
| FCF yield | 15.97%● | 5.23% |
Profitability
| Metric | EXPE | ULTA |
|---|---|---|
| Gross margin | 90.27%● | 39.33% |
| Operating margin | 16.15%● | 12.54% |
| Net margin | 9.81%● | 9.36% |
| ROE | 258.33%● | 46.06% |
| ROIC | 18.64% | 22.76%● |
Dividends
| Metric | EXPE | ULTA |
|---|---|---|
| Dividend yield | 0.73% | — |
| Payout ratio | 17.05% | — |
Growth (annualized)
| Metric | EXPE | ULTA |
|---|---|---|
| Revenue CAGR (5Y) | 29.07%● | 12.93% |
| EPS CAGR (5Y) | 17.91% | 52.49%● |
| FCF CAGR (5Y) | 18.68%● | 0.55% |
| Total return CAGR (5Y) | 8.40%● | 6.87% |
Frequently asked
- Which is better, EXPE or ULTA?
- It depends on your goal. value: ULTA (lower P/E); growth: EXPE (faster 5Y revenue CAGR); quality: ULTA (higher ROIC). Across all compared metrics, EXPE leads 11 to 5.
- Is EXPE or ULTA cheaper?
- On trailing earnings, ULTA is cheaper: EXPE trades at a 21.20 P/E and ULTA at 17.10.
- Which has grown faster, EXPE or ULTA?
- Over the past five years, EXPE grew revenue faster — EXPE at a 29.07% CAGR versus ULTA at 12.93%.
- Does EXPE or ULTA pay a bigger dividend?
- EXPE pays a dividend (0.73% yield) while ULTA does not currently pay one.
- Is EXPE or ULTA more profitable?
- EXPE runs the higher net margin — EXPE at 9.81% versus ULTA at 9.36%.
- Which has been the better investment, EXPE or ULTA?
- Over the past 10-year, EXPE delivered the higher annualized total return — EXPE at 9.30% versus ULTA at 6.72%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Expedia P/E ratioUlta Beauty P/E ratioExpedia dividend yieldUlta Beauty dividend yieldExpedia ROEUlta Beauty ROEExpedia operating marginUlta Beauty operating marginExpedia revenue growthUlta Beauty revenue growthExpedia free cash flowUlta Beauty free cash flow
Expedia & Ulta Beauty appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 21, 2026.