Which has the lower trailing P/E, ELF or REYN?

REYN has the lower trailing P/E: ELF trades at 102.84 and REYN at 13.67. P/E is one valuation measure and does not by itself establish which business is cheaper.

Which has grown faster, ELF or REYN?

Over the past five years, ELF grew revenue faster — ELF at a 38.12% CAGR versus REYN at 2.53%.

Does ELF or REYN pay a bigger dividend?

REYN pays a dividend (4.11% yield), while ELF has no payments in the available dividend history.

Is ELF or REYN more profitable?

REYN runs the higher net margin — ELF at 3.38% versus REYN at 9.11%.

How have ELF and REYN total returns compared?

Over the past 5 years, ELF delivered 28.19% and REYN delivered -0.65% annualized total return. Past performance doesn't predict future results.

e.l.f. Beauty, Inc. (ELF) vs Reynolds Consumer Products Inc. (REYN)

A side-by-side comparison of e.l.f. Beauty, Inc. and Reynolds Consumer Products Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.

ELF

e.l.f. Beauty, Inc.

$6.06B

$102.87Consumer DefensiveDelayed quote: Oct 6, 2026, 1:39 PM EDT

REYN

Reynolds Consumer Products Inc.

$4.73B

$22.42Consumer DefensiveDelayed quote: Oct 6, 2026, 1:40 PM EDT

Total return — ELF vs REYN

growth of $100 · dividends reinvested · last 7y

ELF +568.5% (+31.2%/yr)REYN -3.4% (-0.5%/yr)ELF compounded faster over this window

Log scale — wide-divergence pair

ELF REYN

ELF vs REYN: by the numbers

•ELF is the larger company ($6.06B vs $4.73B market cap).
•REYN trades at the lower trailing earnings multiple (13.67 vs 102.84 P/E), one valuation lens rather than an overall verdict.
•REYN converts more revenue to profit (9.11% vs 3.38% net margin).
•ELF grew revenue faster over the past five years (38.12% vs 2.53% CAGR).
•REYN pays a dividend (4.11% yield), while ELF has no payments in the available dividend history.

Metrics side by side

Valuation

Metric	ELF	REYN
P/E ratio	102.84	13.67
Forward P/E	28.35	13.91
PEG ratio	3.46	N/A
P/S ratio	3.44	1.25
P/B ratio	5.19	2.05
EV / EBITDA	23.95	9.41
FCF yield	4.62%	6.77%

Profitability

Metric	ELF	REYN
Gross margin	74.44%	25.12%
Operating margin	10.50%	14.10%
Net margin	3.38%	9.11%
ROE	5.10%	14.94%
ROIC	6.12%	9.25%

Dividends

Metric	ELF	REYN
Dividend yield	N/A	4.11%
Payout ratio	N/A	56.10%

Growth (annualized)

Metric	ELF	REYN
Revenue CAGR (5Y)	38.12%	2.53%
EPS CAGR (5Y)	28.19%	-4.28%
FCF CAGR (5Y)	74.16%	13.49%
Total return CAGR (5Y)	28.19%	-0.65%

Frequently asked

Which has the lower trailing P/E, ELF or REYN?: REYN has the lower trailing P/E: ELF trades at 102.84 and REYN at 13.67. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, ELF or REYN?: Over the past five years, ELF grew revenue faster — ELF at a 38.12% CAGR versus REYN at 2.53%.
Does ELF or REYN pay a bigger dividend?: REYN pays a dividend (4.11% yield), while ELF has no payments in the available dividend history.
Is ELF or REYN more profitable?: REYN runs the higher net margin — ELF at 3.38% versus REYN at 9.11%.
How have ELF and REYN total returns compared?: Over the past 5 years, ELF delivered 28.19% and REYN delivered -0.65% annualized total return. Past performance doesn't predict future results.

Go deeper

Full ELF analysis Full REYN analysis Interactive comparison tool

Dig into the metrics

e.l.f. Beauty P/E ratio Reynolds Consumer Products P/E ratio Reynolds Consumer Products dividend yield e.l.f. Beauty ROE Reynolds Consumer Products ROE e.l.f. Beauty operating margin Reynolds Consumer Products operating margin e.l.f. Beauty revenue growth Reynolds Consumer Products revenue growth e.l.f. Beauty free cash flow Reynolds Consumer Products free cash flow

e.l.f. Beauty & Reynolds Consumer Products appear in these rankings

Highest Dividend Yield Stocks Fastest Revenue Growth Stocks Highest FCF Yield Stocks Highest 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.