e.l.f. Beauty, Inc. (ELF) vs Royal Caribbean Cruises Ltd. (RCL)

A side-by-side comparison of e.l.f. Beauty, Inc. and Royal Caribbean Cruises Ltd. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: ELF is classified in Consumer Defensive; RCL is classified in Consumer Cyclical. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnELF vs RCL

growth of $100 · dividends reinvested · last 10y
ELF +293.6% (+14.7%/yr)RCL +341.1% (+16.0%/yr)RCL compounded faster over this window
0200400600800Start $10020182020202220242026$394$441
ELF RCL

ELF vs RCL: by the numbers

  • RCL is the larger company ($69.77B vs $5.71B market cap).
  • RCL trades at the lower trailing earnings multiple (16.08 vs 96.88 P/E), one valuation lens rather than an overall verdict.
  • RCL converts more revenue to profit (23.56% vs 3.38% net margin).
  • RCL grew revenue faster over the past five years (188.60% vs 38.12% CAGR).
  • RCL pays a dividend (1.92% yield), while ELF has no payments in the available dividend history.

Metrics side by side

Valuation

MetricELFRCL
P/E ratio96.8816.08
Forward P/E26.8314.65
P/S ratio3.243.73
P/B ratio4.896.82
EV / EBITDA22.6813.56
FCF yield4.91%N/A

Profitability

MetricELFRCL
Gross margin74.44%46.64%
Operating margin10.50%27.32%
Net margin3.38%23.56%
ROE5.10%43.01%
ROIC6.12%14.59%

Dividends

MetricELFRCL
Dividend yieldN/A1.92%
Payout ratioN/A30.90%

Growth (annualized)

MetricELFRCL
Revenue CAGR (5Y)38.12%188.60%
EPS CAGR (5Y)28.19%9.81%
FCF CAGR (5Y)74.16%11.57%
Total return CAGR (5Y)25.90%26.76%

Frequently asked

Which has the lower trailing P/E, ELF or RCL?
RCL has the lower trailing P/E: ELF trades at 96.88 and RCL at 16.08. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, ELF or RCL?
Over the past five years, RCL grew revenue faster — ELF at a 38.12% CAGR versus RCL at 188.60%.
Does ELF or RCL pay a bigger dividend?
RCL pays a dividend (1.92% yield), while ELF has no payments in the available dividend history.
Is ELF or RCL more profitable?
RCL runs the higher net margin — ELF at 3.38% versus RCL at 23.56%.
How have ELF and RCL total returns compared?
Over the past 5 years, ELF delivered 25.90% and RCL delivered 26.76% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.