Equifax Inc. (EFX) vs Rollins, Inc. (ROL)

ROL leads on 9 of 16 compared metrics, though EFX is the cheaper stock.

A side-by-side comparison of Equifax Inc. and Rollins, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 22, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare

Total returnEFX vs ROL

growth of $100 · dividends reinvested · last 30y
EFX +796.3%ROL +5416.6%ROL compounded faster
Log scale — wide-divergence pair
101001k10kStart $100200120062011201620212026$896$5,517
EFX ROL

EFX vs ROL: by the numbers

  • ROL is the larger company ($20.93B vs $20.30B market cap).
  • EFX trades at the lower earnings multiple (25.04 vs 40.24 P/E).
  • ROL converts more revenue to profit (13.77% vs 10.73% net margin).
  • ROL grew revenue faster over the past five years (11.73% vs 6.82% CAGR).
  • ROL pays the higher dividend yield (1.62% vs 1.23%).

Which is better, EFX or ROL?

Metric tally: EFX 7 · ROL 9

It depends on what you're optimizing for:

ValueEFX(lower P/E)
GrowthROL(faster 5Y revenue CAGR)
IncomeROL(higher dividend yield)
QualityROL(higher ROIC)

Metrics side by side

Valuation

MetricEFXROL
P/E ratio25.0440.24
Forward P/E20.1135.67
P/S ratio3.205.49
P/B ratio4.7115.28
PEG ratio4.124.07
EV / EBITDA13.7425.72
FCF yield5.36%2.94%

Profitability

MetricEFXROL
Gross margin44.38%51.78%
Operating margin17.85%18.99%
Net margin10.73%13.77%
ROE15.78%38.31%
ROIC7.69%20.95%

Dividends

MetricEFXROL
Dividend yield1.23%1.62%
Payout ratio39.55%65.37%

Growth (annualized)

MetricEFXROL
Revenue CAGR (5Y)6.82%11.73%
EPS CAGR (5Y)4.60%15.08%
FCF CAGR (5Y)8.02%7.19%
Total return CAGR (5Y)-6.76%4.57%

Frequently asked

Which is better, EFX or ROL?
It depends on your goal. value: EFX (lower P/E); growth: ROL (faster 5Y revenue CAGR); income: ROL (higher dividend yield); quality: ROL (higher ROIC). Across all compared metrics, ROL leads 9 to 7.
Is EFX or ROL cheaper?
On trailing earnings, EFX is cheaper: EFX trades at a 25.04 P/E and ROL at 40.24.
Which has grown faster, EFX or ROL?
Over the past five years, ROL grew revenue faster — EFX at a 6.82% CAGR versus ROL at 11.73%.
Does EFX or ROL pay a bigger dividend?
EFX yields 1.23% and ROL yields 1.62% based on trailing dividends and the latest price.
Is EFX or ROL more profitable?
ROL runs the higher net margin — EFX at 10.73% versus ROL at 13.77%.
Which has been the better investment, EFX or ROL?
Over the past 10-year, ROL delivered the higher annualized total return — EFX at 3.50% versus ROL at 14.40%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 22, 2026.