Equifax Inc. (EFX) vs Southwest Airlines Co. (LUV)
LUV leads on 7 of 13 compared metrics.
A side-by-side comparison of Equifax Inc. and Southwest Airlines Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 20, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
EFX
Equifax Inc.
$180.08IndustrialsDelayed quote: Jul 20, 2026, 4:00 PM EDT
LUV
Southwest Airlines Co.
$48.34IndustrialsDelayed quote: Jul 20, 2026, 4:00 PM EDT
Total return — EFX vs LUV
growth of $100 · dividends reinvested · last 30yEFX +870.7%LUV +1077.3%LUV compounded faster
EFX LUV
EFX vs LUV: by the numbers
- •LUV is the larger company ($23.63B vs $21.72B market cap).
- •EFX converts more revenue to profit (11.12% vs 2.83% net margin).
- •LUV grew revenue faster over the past five years (33.29% vs 7.47% CAGR).
- •LUV pays the higher dividend yield (1.49% vs 1.20%).
Which is better, EFX or LUV?
Metric tally: EFX 6 · LUV 7It depends on what you're optimizing for:
GrowthLUV(faster 5Y revenue CAGR)
IncomeLUV(higher dividend yield)
QualityEFX(higher ROIC)
Metrics side by side
Valuation
| Metric | EFX | LUV |
|---|---|---|
| P/E ratio | 31.18 | 31.19 |
| Forward P/E | 20.56 | 15.57● |
| P/S ratio | 3.41 | 0.84● |
| P/B ratio | 4.71 | 3.54● |
| PEG ratio | 4.12● | 40.83 |
| EV / EBITDA | 14.16 | 10.94● |
| FCF yield | 5.32% | — |
Profitability
| Metric | EFX | LUV |
|---|---|---|
| Gross margin | 44.67%● | 16.46% |
| Operating margin | 18.26%● | 3.40% |
| Net margin | 11.12%● | 2.83% |
| ROE | 15.39%● | 11.88% |
| ROIC | 7.69%● | 1.79% |
Dividends
| Metric | EFX | LUV |
|---|---|---|
| Dividend yield | 1.20% | 1.49%● |
| Payout ratio | 39.55% | 87.80% |
Growth (annualized)
| Metric | EFX | LUV |
|---|---|---|
| Revenue CAGR (5Y) | 7.47% | 33.29%● |
| EPS CAGR (5Y) | 4.60% | — |
| FCF CAGR (5Y) | 13.21% | — |
| Total return CAGR (5Y) | -6.12% | 0.38%● |
Frequently asked
- Which is better, EFX or LUV?
- It depends on your goal. growth: LUV (faster 5Y revenue CAGR); income: LUV (higher dividend yield); quality: EFX (higher ROIC). Across all compared metrics, LUV leads 7 to 6.
- Is EFX or LUV cheaper?
- On trailing earnings, EFX is cheaper: EFX trades at a 31.18 P/E and LUV at 31.19.
- Which has grown faster, EFX or LUV?
- Over the past five years, LUV grew revenue faster — EFX at a 7.47% CAGR versus LUV at 33.29%.
- Does EFX or LUV pay a bigger dividend?
- EFX yields 1.20% and LUV yields 1.49% based on trailing dividends and the latest price.
- Is EFX or LUV more profitable?
- EFX runs the higher net margin — EFX at 11.12% versus LUV at 2.83%.
- Which has been the better investment, EFX or LUV?
- Over the past 10-year, EFX delivered the higher annualized total return — EFX at 3.85% versus LUV at 2.66%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Equifax P/E ratioSouthwest Airlines P/E ratioEquifax dividend yieldSouthwest Airlines dividend yieldEquifax ROESouthwest Airlines ROEEquifax operating marginSouthwest Airlines operating marginEquifax revenue growthSouthwest Airlines revenue growthEquifax free cash flowSouthwest Airlines free cash flow
Equifax & Southwest Airlines appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 20, 2026.