eBay Inc. (EBAY) vs Hilton Worldwide Holdings Inc. (HLT)
EBAY leads on 11 of 16 compared metrics.
A side-by-side comparison of eBay Inc. and Hilton Worldwide Holdings Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
EBAY
eBay Inc.
$108.61Consumer Cyclical
HLT
Hilton Worldwide Holdings Inc.
$345.95Consumer Cyclical
Total return — EBAY vs HLT
growth of $100 · last 12yEBAY +402.4%HLT +684.3%HLT compounded faster
EBAY HLT
EBAY vs HLT: by the numbers
- •HLT is the larger company ($78.75B vs $48.22B market cap).
- •EBAY trades at the lower earnings multiple (24.68 vs 52.82 P/E).
- •EBAY converts more revenue to profit (17.58% vs 12.56% net margin).
- •HLT grew revenue faster over the past five years (30.37% vs 2.81% CAGR).
- •EBAY pays the higher dividend yield (1.10% vs 0.17%).
Which is better, EBAY or HLT?
Metric tally: EBAY 11 · HLT 5It depends on what you're optimizing for:
ValueEBAY(lower P/E)
GrowthHLT(faster 5Y revenue CAGR)
IncomeEBAY(higher dividend yield)
QualityEBAY(higher ROIC)
Valuation
| Metric | EBAY | HLT |
|---|---|---|
| P/E ratio | 24.68● | 52.82 |
| Forward P/E | 16.09● | 33.33 |
| P/S ratio | 4.28● | 6.54 |
| P/B ratio | 11.25 | — |
| PEG ratio | 1.67● | 4.27 |
| EV / EBITDA | 18.93● | 30.86 |
| FCF yield | 3.40%● | 2.69% |
Profitability
| Metric | EBAY | HLT |
|---|---|---|
| Gross margin | 72.01%● | 44.29% |
| Operating margin | 19.58% | 23.08%● |
| Net margin | 17.58%● | 12.56% |
| ROE | 46.24%● | -27.04% |
| ROIC | 14.36%● | 11.29% |
Dividends
| Metric | EBAY | HLT |
|---|---|---|
| Dividend yield | 1.10%● | 0.17% |
| Payout ratio | 27.03% | 9.71% |
Growth (annualized)
| Metric | EBAY | HLT |
|---|---|---|
| Revenue CAGR (5Y) | 2.81% | 30.37%● |
| EPS CAGR (5Y) | -11.07% | 12.36%● |
| FCF CAGR (5Y) | -6.70% | 45.28%● |
| Total return CAGR (5Y) | 12.03% | 22.20%● |
Frequently asked
- Which is better, EBAY or HLT?
- It depends on your goal. value: EBAY (lower P/E); growth: HLT (faster 5Y revenue CAGR); income: EBAY (higher dividend yield); quality: EBAY (higher ROIC). Across all compared metrics, EBAY leads 11 to 5.
- Is EBAY or HLT cheaper?
- On trailing earnings, EBAY is cheaper: EBAY trades at a 24.68 P/E and HLT at 52.82.
- Which has grown faster, EBAY or HLT?
- Over the past five years, HLT grew revenue faster — EBAY at a 2.81% CAGR versus HLT at 30.37%.
- Does EBAY or HLT pay a bigger dividend?
- EBAY yields 1.10% and HLT yields 0.17% based on trailing dividends and the latest price.
- Is EBAY or HLT more profitable?
- EBAY runs the higher net margin — EBAY at 17.58% versus HLT at 12.56%.
- Which has been the better investment, EBAY or HLT?
- Over the past 10-year, HLT delivered the higher annualized total return — EBAY at 17.69% versus HLT at 23.59%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
eBay P/E ratioHilton Worldwide P/E ratioeBay dividend yieldHilton Worldwide dividend yieldeBay ROEHilton Worldwide ROEeBay operating marginHilton Worldwide operating margineBay revenue growthHilton Worldwide revenue growtheBay free cash flowHilton Worldwide free cash flow
eBay & Hilton Worldwide appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.