DraftKings Inc. (DKNG) vs Lululemon Athletica Inc. (LULU)
LULU leads on 10 of 12 compared metrics.
A side-by-side comparison of DraftKings Inc. and Lululemon Athletica Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
DKNG
DraftKings Inc.
$29.00Consumer Cyclical
LULU
Lululemon Athletica Inc.
$118.77Consumer Cyclical
Total return — DKNG vs LULU
growth of $100 · last 7yDKNG +195.9%LULU -37.9%DKNG compounded faster
DKNG LULU
DKNG vs LULU: by the numbers
- •DKNG is the larger company ($14.39B vs $13.49B market cap).
- •LULU trades at the lower earnings multiple (9.62 vs 242.47 P/E).
- •LULU converts more revenue to profit (13.03% vs 0.93% net margin).
- •DKNG grew revenue faster over the past five years (49.66% vs 17.61% CAGR).
Which is better, DKNG or LULU?
Metric tally: DKNG 2 · LULU 10It depends on what you're optimizing for:
ValueLULU(lower P/E)
GrowthDKNG(faster 5Y revenue CAGR)
QualityLULU(higher ROIC)
Valuation
| Metric | DKNG | LULU |
|---|---|---|
| P/E ratio | 242.47 | 9.62● |
| Forward P/E | — | 10.67 |
| P/S ratio | 2.45 | 1.22● |
| P/B ratio | 25.50 | 2.84● |
| PEG ratio | — | 0.40 |
| EV / EBITDA | 39.26 | 5.81● |
| FCF yield | 4.40% | 9.33%● |
Profitability
| Metric | DKNG | LULU |
|---|---|---|
| Gross margin | 41.79% | 55.70%● |
| Operating margin | 0.58% | 18.21%● |
| Net margin | 0.93% | 13.03%● |
| ROE | 9.69% | 30.25%● |
| ROIC | -0.26% | 22.70%● |
Growth (annualized)
| Metric | DKNG | LULU |
|---|---|---|
| Revenue CAGR (5Y) | 49.66%● | 17.61% |
| EPS CAGR (5Y) | — | 24.02% |
| FCF CAGR (5Y) | — | 7.36% |
| Total return CAGR (5Y) | -11.40%● | -18.88% |
Frequently asked
- Which is better, DKNG or LULU?
- It depends on your goal. value: LULU (lower P/E); growth: DKNG (faster 5Y revenue CAGR); quality: LULU (higher ROIC). Across all compared metrics, LULU leads 10 to 2.
- Is DKNG or LULU cheaper?
- On trailing earnings, LULU is cheaper: DKNG trades at a 242.47 P/E and LULU at 9.62.
- Which has grown faster, DKNG or LULU?
- Over the past five years, DKNG grew revenue faster — DKNG at a 49.66% CAGR versus LULU at 17.61%.
- Is DKNG or LULU more profitable?
- LULU runs the higher net margin — DKNG at 0.93% versus LULU at 13.03%.
- Which has been the better investment, DKNG or LULU?
- Over the past 5-year, LULU delivered the higher annualized total return — DKNG at -11.40% versus LULU at 5.35%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
DraftKings P/E ratioLululemon Athletica P/E ratioDraftKings dividend yieldLululemon Athletica dividend yieldDraftKings ROELululemon Athletica ROEDraftKings operating marginLululemon Athletica operating marginDraftKings revenue growthLululemon Athletica revenue growthDraftKings free cash flowLululemon Athletica free cash flow
DraftKings & Lululemon Athletica appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.