DraftKings Inc. (DKNG) vs Lululemon Athletica Inc. (LULU)

LULU leads on 10 of 12 compared metrics.

A side-by-side comparison of DraftKings Inc. and Lululemon Athletica Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — DKNG vs LULU

growth of $100 · last 7y
DKNG +195.9%LULU -37.9%DKNG compounded faster
200400600Start $100202120232025$296$62
DKNG LULU

DKNG vs LULU: by the numbers

  • DKNG is the larger company ($14.39B vs $13.49B market cap).
  • LULU trades at the lower earnings multiple (9.62 vs 242.47 P/E).
  • LULU converts more revenue to profit (13.03% vs 0.93% net margin).
  • DKNG grew revenue faster over the past five years (49.66% vs 17.61% CAGR).

Which is better, DKNG or LULU?

Metric tally: DKNG 2 · LULU 10

It depends on what you're optimizing for:

ValueLULU(lower P/E)
GrowthDKNG(faster 5Y revenue CAGR)
QualityLULU(higher ROIC)

Valuation

MetricDKNGLULU
P/E ratio242.479.62
Forward P/E10.67
P/S ratio2.451.22
P/B ratio25.502.84
PEG ratio0.40
EV / EBITDA39.265.81
FCF yield4.40%9.33%

Profitability

MetricDKNGLULU
Gross margin41.79%55.70%
Operating margin0.58%18.21%
Net margin0.93%13.03%
ROE9.69%30.25%
ROIC-0.26%22.70%

Growth (annualized)

MetricDKNGLULU
Revenue CAGR (5Y)49.66%17.61%
EPS CAGR (5Y)24.02%
FCF CAGR (5Y)7.36%
Total return CAGR (5Y)-11.40%-18.88%

Frequently asked

Which is better, DKNG or LULU?
It depends on your goal. value: LULU (lower P/E); growth: DKNG (faster 5Y revenue CAGR); quality: LULU (higher ROIC). Across all compared metrics, LULU leads 10 to 2.
Is DKNG or LULU cheaper?
On trailing earnings, LULU is cheaper: DKNG trades at a 242.47 P/E and LULU at 9.62.
Which has grown faster, DKNG or LULU?
Over the past five years, DKNG grew revenue faster — DKNG at a 49.66% CAGR versus LULU at 17.61%.
Is DKNG or LULU more profitable?
LULU runs the higher net margin — DKNG at 0.93% versus LULU at 13.03%.
Which has been the better investment, DKNG or LULU?
Over the past 5-year, LULU delivered the higher annualized total return — DKNG at -11.40% versus LULU at 5.35%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.