Dollar General Corporation (DG) vs Snap Inc. (SNAP)
DG leads on 9 of 11 compared metrics.
A side-by-side comparison of Dollar General Corporation and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 15, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
DG
Dollar General Corporation
$114.80Consumer Defensive
SNAP
Snap Inc.
$5.71Communication Services
Total return — DG vs SNAP
growth of $100 · last 9yDG +56.4%SNAP -76.7%DG compounded faster
Log scale — wide-divergence pair
DG SNAP
DG vs SNAP: by the numbers
- •DG is the larger company ($25.53B vs $9.66B market cap).
- •DG is profitable (3.63% net margin) while SNAP runs a net loss (-6.72%).
- •SNAP grew revenue faster over the past five years (16.73% vs 5.03% CAGR).
- •DG pays a dividend (2.06% yield) while SNAP does not currently pay one.
Which is better, DG or SNAP?
Metric tally: DG 9 · SNAP 2It depends on what you're optimizing for:
GrowthSNAP(faster 5Y revenue CAGR)
QualityDG(higher ROIC)
Metrics side by side
Valuation
| Metric | DG | SNAP |
|---|---|---|
| P/E ratio | 16.24 | — |
| Forward P/E | 14.40● | 46.04 |
| P/S ratio | 0.59● | 1.58 |
| P/B ratio | 2.88● | 4.62 |
| PEG ratio | 0.61 | — |
| EV / EBITDA | 12.01 | — |
| FCF yield | 11.38%● | 6.32% |
Profitability
| Metric | DG | SNAP |
|---|---|---|
| Gross margin | 30.83% | 55.77%● |
| Operating margin | 5.26%● | -6.77% |
| Net margin | 3.63%● | -6.72% |
| ROE | 17.69%● | -19.66% |
| ROIC | 6.64%● | -8.20% |
Dividends
| Metric | DG | SNAP |
|---|---|---|
| Dividend yield | 2.06% | — |
| Payout ratio | 34.35% | — |
Growth (annualized)
| Metric | DG | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 5.03% | 16.73%● |
| EPS CAGR (5Y) | -8.48% | — |
| FCF CAGR (5Y) | 10.79% | — |
| Total return CAGR (5Y) | -9.95%● | -37.99% |
Frequently asked
- Which is better, DG or SNAP?
- It depends on your goal. growth: SNAP (faster 5Y revenue CAGR); quality: DG (higher ROIC). Across all compared metrics, DG leads 9 to 2.
- Which has grown faster, DG or SNAP?
- Over the past five years, SNAP grew revenue faster — DG at a 5.03% CAGR versus SNAP at 16.73%.
- Does DG or SNAP pay a bigger dividend?
- DG pays a dividend (2.06% yield) while SNAP does not currently pay one.
- Is DG or SNAP more profitable?
- DG runs the higher net margin — DG at 3.63% versus SNAP at -6.72%.
- Which has been the better investment, DG or SNAP?
- Over the past 5-year, DG delivered the higher annualized total return — DG at 3.85% versus SNAP at -37.99%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Dollar General P/E ratioSnap P/E ratioDollar General dividend yieldSnap dividend yieldDollar General ROESnap ROEDollar General operating marginSnap operating marginDollar General revenue growthSnap revenue growthDollar General free cash flowSnap free cash flow
Dollar General & Snap appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 15, 2026.