On trailing earnings, DG is cheaper: DG trades at a 16.24 P/E and K at 22.90.

Which has grown faster, DG or K?

Over the past five years, DG grew revenue faster — DG at a 5.03% CAGR versus K at -1.30%.

Does DG or K pay a bigger dividend?

DG yields 2.06% and K yields 1.39% based on trailing dividends and the latest price.

Is DG or K more profitable?

K runs the higher net margin — DG at 3.63% versus K at 10.08%.

Which has been the better investment, DG or K?

Over the past 10-year, K delivered the higher annualized total return — DG at 3.68% versus K at 5.79%. Past performance doesn't predict future results.

Dollar General Corporation (DG) vs Kellanova (K)

DG leads on 9 of 17 compared metrics.

A side-by-side comparison of Dollar General Corporation and Kellanova across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Dollar General Corporation

$25.32B

$114.80Consumer Defensive

Kellanova

$29.03B

$83.44Consumer Defensive

Total return — DG vs K

growth of $100 · last 16y

DG +445.0%K +66.5%DG compounded faster

DG K

DG vs K: by the numbers

•K is the larger company ($29.03B vs $25.32B market cap).
•DG trades at the lower earnings multiple (16.24 vs 22.90 P/E).
•K converts more revenue to profit (10.08% vs 3.63% net margin).
•DG grew revenue faster over the past five years (5.03% vs -1.30% CAGR).
•DG pays the higher dividend yield (2.06% vs 1.39%).

Which is better, DG or K?

Metric tally: DG 9 · K 8

It depends on what you're optimizing for:

ValueDG(lower P/E)

GrowthDG(faster 5Y revenue CAGR)

IncomeDG(higher dividend yield)

QualityK(higher ROIC)

Valuation

Metric	DG	K
P/E ratio	16.24●	22.90
Forward P/E	14.40●	22.06
P/S ratio	0.59●	2.30
P/B ratio	2.88●	6.95
PEG ratio	0.61	0.51●
EV / EBITDA	13.07●	15.66
FCF yield	11.38%●	2.05%

Profitability

Metric	DG	K
Gross margin	30.83%	34.81%●
Operating margin	5.26%	14.61%●
Net margin	3.63%	10.08%●
ROE	17.69%	30.38%●
ROIC	6.64%	12.91%●

Dividends

Metric	DG	K
Dividend yield	2.06%●	1.39%
Payout ratio	34.35%	29.59%

Growth (annualized)

Metric	DG	K
Revenue CAGR (5Y)	5.03%●	-1.30%
EPS CAGR (5Y)	-8.48%	0.30%●
FCF CAGR (5Y)	10.79%●	-15.22%
Total return CAGR (5Y)	-9.86%	11.22%●

Frequently asked

Which is better, DG or K?: It depends on your goal. value: DG (lower P/E); growth: DG (faster 5Y revenue CAGR); income: DG (higher dividend yield); quality: K (higher ROIC). Across all compared metrics, DG leads 9 to 8.
Is DG or K cheaper?: On trailing earnings, DG is cheaper: DG trades at a 16.24 P/E and K at 22.90.
Which has grown faster, DG or K?: Over the past five years, DG grew revenue faster — DG at a 5.03% CAGR versus K at -1.30%.
Does DG or K pay a bigger dividend?: DG yields 2.06% and K yields 1.39% based on trailing dividends and the latest price.
Is DG or K more profitable?: K runs the higher net margin — DG at 3.63% versus K at 10.08%.
Which has been the better investment, DG or K?: Over the past 10-year, K delivered the higher annualized total return — DG at 3.68% versus K at 5.79%. Past performance doesn't predict future results.

Go deeper

Full DG analysis Full K analysis Interactive comparison tool

Dig into the metrics

Dollar General P/E ratio Kellanova P/E ratio Dollar General dividend yield Kellanova dividend yield Dollar General ROE Kellanova ROE Dollar General operating margin Kellanova operating margin Dollar General revenue growth Kellanova revenue growth Dollar General free cash flow Kellanova free cash flow

Dollar General & Kellanova appear in these rankings

Highest Dividend Yield Stocks Highest ROE Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.