Discover Financial Services (DFS) vs Fifth Third Bancorp (FITB)
DFS leads on 11 of 13 compared metrics.
A side-by-side comparison of Discover Financial Services and Fifth Third Bancorp across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 27, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
DFS
Discover Financial Services
$200.05Financial Services
FITB
Fifth Third Bancorp
$56.31Financial Services
Total return — DFS vs FITB
growth of $100 · last 18yDFS +595.8%FITB -6.8%DFS compounded faster
Log scale — wide-divergence pair
DFS FITB
DFS vs FITB: by the numbers
- •FITB is the larger company ($51.03B vs $50.34B market cap).
- •DFS trades at the lower earnings multiple (10.67 vs 18.90 P/E).
- •DFS converts more revenue to profit (21.65% vs 15.91% net margin).
- •DFS grew revenue faster over the past five years (13.84% vs 11.54% CAGR).
- •FITB pays the higher dividend yield (2.84% vs 1.40%).
Which is better, DFS or FITB?
Metric tally: DFS 11 · FITB 2It depends on what you're optimizing for:
ValueDFS(lower P/E)
GrowthDFS(faster 5Y revenue CAGR)
IncomeFITB(higher dividend yield)
QualityDFS(higher ROIC)
Metrics side by side
Valuation
| Metric | DFS | FITB |
|---|---|---|
| P/E ratio | 10.67● | 18.90 |
| Forward P/E | 12.59● | 18.38 |
| P/S ratio | 2.28● | 3.42 |
| P/B ratio | 2.66 | 1.37● |
| PEG ratio | 0.15● | 1.07 |
Profitability
| Metric | DFS | FITB |
|---|---|---|
| Gross margin | 89.46%● | 66.60% |
| Operating margin | 88.29%● | 20.24% |
| Net margin | 21.65%● | 15.91% |
| ROE | 25.29%● | 6.37% |
| ROIC | 32.48%● | 8.90% |
Dividends
| Metric | DFS | FITB |
|---|---|---|
| Dividend yield | 1.40% | 2.84%● |
| Payout ratio | 15.81% | 45.07% |
Growth (annualized)
| Metric | DFS | FITB |
|---|---|---|
| Revenue CAGR (5Y) | 13.84%● | 11.54% |
| EPS CAGR (5Y) | 14.26% | 14.05% |
| Total return CAGR (5Y) | 42.63%● | 11.42% |
Frequently asked
- Which is better, DFS or FITB?
- It depends on your goal. value: DFS (lower P/E); growth: DFS (faster 5Y revenue CAGR); income: FITB (higher dividend yield); quality: DFS (higher ROIC). Across all compared metrics, DFS leads 11 to 2.
- Is DFS or FITB cheaper?
- On trailing earnings, DFS is cheaper: DFS trades at a 10.67 P/E and FITB at 18.90.
- Which has grown faster, DFS or FITB?
- Over the past five years, DFS grew revenue faster — DFS at a 13.84% CAGR versus FITB at 11.54%.
- Does DFS or FITB pay a bigger dividend?
- DFS yields 1.40% and FITB yields 2.84% based on trailing dividends and the latest price.
- Is DFS or FITB more profitable?
- DFS runs the higher net margin — DFS at 21.65% versus FITB at 15.91%.
- Which has been the better investment, DFS or FITB?
- Over the past 10-year, FITB delivered the higher annualized total return — DFS at 15.34% versus FITB at 16.38%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Discover Financial Services P/E ratioFifth Third Bancorp P/E ratioDiscover Financial Services dividend yieldFifth Third Bancorp dividend yieldDiscover Financial Services ROEFifth Third Bancorp ROEDiscover Financial Services operating marginFifth Third Bancorp operating marginDiscover Financial Services revenue growthFifth Third Bancorp revenue growthDiscover Financial Services free cash flowFifth Third Bancorp free cash flow
Discover Financial Services & Fifth Third Bancorp appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 27, 2026.