Which has the lower trailing P/E, DEO or MO?

MO has the lower trailing P/E: DEO trades at 27.16 and MO at 14.21. P/E is one valuation measure and does not by itself establish which business is cheaper.

Which has grown faster, DEO or MO?

Over the past five years, DEO grew revenue faster — DEO at a 2.17% CAGR versus MO at -0.68%.

Does DEO or MO pay a bigger dividend?

DEO yields 3.92% and MO yields 6.37% based on trailing dividends and the latest price.

Is DEO or MO more profitable?

MO runs the higher net margin — DEO at 8.84% versus MO at 36.46%.

How have DEO and MO total returns compared?

Over the past 10 years, DEO delivered -0.70% and MO delivered 7.82% annualized total return. Past performance doesn't predict future results.

Diageo plc (DEO) vs Altria Group, Inc. (MO)

A side-by-side comparison of Diageo plc and Altria Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 4, 2026. Differences are shown without an overall score or investment verdict.

DEO

Diageo plc

$47.11B

$84.75Consumer DefensiveDelayed quote: Oct 2, 2026, 4:00 PM EDT

Altria Group, Inc.

$112.46B

$67.35Consumer DefensiveDelayed quote: Oct 2, 2026, 4:00 PM EDT

Total return — DEO vs MO

growth of $100 · dividends reinvested · last 10y

DEO -6.6% (-0.7%/yr)MO +117.6% (+8.1%/yr)MO compounded faster over this window

DEO MO

DEO vs MO: by the numbers

•MO is the larger company ($112.46B vs $47.11B market cap).
•MO trades at the lower trailing earnings multiple (14.21 vs 27.16 P/E), one valuation lens rather than an overall verdict.
•MO converts more revenue to profit (36.46% vs 8.84% net margin).
•DEO grew revenue faster over the past five years (2.17% vs -0.68% CAGR).
•MO pays the higher dividend yield (6.37% vs 3.92%).

Metrics side by side

Valuation

Metric	DEO	MO
P/E ratio	27.16	14.21
Forward P/E	N/A	11.86
PEG ratio	N/A	1.25
P/S ratio	2.41	5.14
P/B ratio	4.33	N/A
EV / EBITDA	10.76	10.81
FCF yield	N/A	7.38%

Profitability

Metric	DEO	MO
Gross margin	59.47%	70.99%
Operating margin	28.36%	55.95%
Net margin	8.84%	36.46%
ROE	15.95%	N/A
ROIC	10.97%	34.45%

Dividends

Metric	DEO	MO
Dividend yield	3.92%	6.37%
Payout ratio	106.38%	90.51%

Growth (annualized)

Metric	DEO	MO
Revenue CAGR (5Y)	2.17%	-0.68%
EPS CAGR (5Y)	-13.13%	11.36%
FCF CAGR (5Y)	-5.30%	6.93%
Total return CAGR (5Y)	-13.02%	16.66%

Frequently asked

Which has the lower trailing P/E, DEO or MO?: MO has the lower trailing P/E: DEO trades at 27.16 and MO at 14.21. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, DEO or MO?: Over the past five years, DEO grew revenue faster — DEO at a 2.17% CAGR versus MO at -0.68%.
Does DEO or MO pay a bigger dividend?: DEO yields 3.92% and MO yields 6.37% based on trailing dividends and the latest price.
Is DEO or MO more profitable?: MO runs the higher net margin — DEO at 8.84% versus MO at 36.46%.
How have DEO and MO total returns compared?: Over the past 10 years, DEO delivered -0.70% and MO delivered 7.82% annualized total return. Past performance doesn't predict future results.

Go deeper

Full DEO analysis Full MO analysis Interactive comparison tool

Dig into the metrics

Diageo P/E ratio Altria P/E ratio Diageo dividend yield Altria dividend yield Diageo ROE Altria ROE Diageo operating margin Altria operating margin Diageo revenue growth Altria revenue growth Diageo free cash flow Altria free cash flow

Diageo & Altria appear in these rankings

Highest Dividend Yield Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 4, 2026.