Diageo plc (DEO) vs The Kroger Co. (KR)

A side-by-side comparison of Diageo plc and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 2, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total return — DEO vs KR

growth of $100 · dividends reinvested · last 10y
DEO -6.9% (-0.7%/yr)KR +152.3% (+9.7%/yr)KR compounded faster over this window
100200300Start $10020182020202220242026$93$252
DEO KR

DEO vs KR: by the numbers

  • •DEO is the larger company ($47.11B vs $36.16B market cap).
  • •DEO converts more revenue to profit (8.84% vs 0.73% net margin).
  • •KR grew revenue faster over the past five years (2.27% vs 2.17% CAGR).
  • •DEO pays the higher dividend yield (3.92% vs 2.42%).

Metrics side by side

Valuation

MetricDEOKR
P/E ratioN/A31.91
Forward P/EN/A11.37
P/S ratioN/A0.24
P/B ratio4.336.19
EV / EBITDAN/A10.77
FCF yieldN/A6.28%

Profitability

MetricDEOKR
Gross margin59.47%23.11%
Operating margin28.36%1.39%
Net margin8.84%0.73%
ROE15.95%18.56%
ROIC10.97%5.15%

Dividends

MetricDEOKR
Dividend yield3.92%2.42%
Payout ratioN/A77.84%

Growth (annualized)

MetricDEOKR
Revenue CAGR (5Y)2.17%2.27%
EPS CAGR (5Y)-13.13%-13.96%
FCF CAGR (5Y)-5.30%-4.64%
Total return CAGR (5Y)-13.10%11.11%

Frequently asked

Which has grown faster, DEO or KR?
Over the past five years, KR grew revenue faster — DEO at a 2.17% CAGR versus KR at 2.27%.
Does DEO or KR pay a bigger dividend?
DEO yields 3.92% and KR yields 2.42% based on trailing dividends and the latest price.
Is DEO or KR more profitable?
DEO runs the higher net margin — DEO at 8.84% versus KR at 0.73%.
How have DEO and KR total returns compared?
Over the past 10 years, DEO delivered -0.73% and KR delivered 9.46% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 2, 2026.