Which has grown faster, DECK or NIO?

Over the past five years, NIO grew revenue faster — DECK at a 16.52% CAGR versus NIO at 33.07%.

Is DECK or NIO more profitable?

DECK runs the higher net margin — DECK at 18.73% versus NIO at -8.84%.

Which has been the better investment, DECK or NIO?

Over the past 5-year, DECK delivered the higher annualized total return — DECK at 25.65% versus NIO at -35.74%. Past performance doesn't predict future results.

Deckers Outdoor Corporation (DECK) vs NIO Inc. (NIO)

DECK leads on 7 of 9 compared metrics.

A side-by-side comparison of Deckers Outdoor Corporation and NIO Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 20, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

DECK

Deckers Outdoor Corporation

$14.45B

$104.04Consumer CyclicalDelayed quote: Jul 20, 2026, 4:00 PM EDT

NIO

NIO Inc.

$11.93B

$4.81Consumer CyclicalDelayed quote: Jul 20, 2026, 4:02 PM EDT

Total return — DECK vs NIO

growth of $100 · dividends reinvested · last 8y

DECK +424.5%NIO -26.7%DECK compounded faster

Log scale — wide-divergence pair

DECK NIO

DECK vs NIO: by the numbers

•DECK is the larger company ($14.45B vs $11.93B market cap).
•DECK is profitable (18.73% net margin) while NIO runs a net loss (-8.84%).
•NIO grew revenue faster over the past five years (33.07% vs 16.52% CAGR).

Which is better, DECK or NIO?

Metric tally: DECK 7 · NIO 2

It depends on what you're optimizing for:

GrowthNIO(faster 5Y revenue CAGR)

QualityDECK(higher ROIC)

Metrics side by side

Valuation

Metric	DECK	NIO
P/E ratio	15.15	—
Forward P/E	15.45	—
P/S ratio	2.76	0.85●
P/B ratio	6.03●	19.25
PEG ratio	1.33	—
EV / EBITDA	10.15	—
FCF yield	7.84%	—

Profitability

Metric	DECK	NIO
Gross margin	57.31%●	15.74%
Operating margin	23.00%●	-16.89%
Net margin	18.73%●	-8.84%
ROE	40.97%●	-200.85%
ROIC	32.39%●	-26.94%

Growth (annualized)

Metric	DECK	NIO
Revenue CAGR (5Y)	16.52%	33.07%●
EPS CAGR (5Y)	25.41%	—
FCF CAGR (5Y)	15.95%	—
Total return CAGR (5Y)	9.98%●	-35.74%

Frequently asked

Which is better, DECK or NIO?: It depends on your goal. growth: NIO (faster 5Y revenue CAGR); quality: DECK (higher ROIC). Across all compared metrics, DECK leads 7 to 2.
Which has grown faster, DECK or NIO?: Over the past five years, NIO grew revenue faster — DECK at a 16.52% CAGR versus NIO at 33.07%.
Is DECK or NIO more profitable?: DECK runs the higher net margin — DECK at 18.73% versus NIO at -8.84%.
Which has been the better investment, DECK or NIO?: Over the past 5-year, DECK delivered the higher annualized total return — DECK at 25.65% versus NIO at -35.74%. Past performance doesn't predict future results.

Go deeper

Full DECK analysis Full NIO analysis Interactive comparison tool

Dig into the metrics

Deckers Outdoor P/E ratio NIO P/E ratio Deckers Outdoor dividend yield NIO dividend yield Deckers Outdoor ROE NIO ROE Deckers Outdoor operating margin NIO operating margin Deckers Outdoor revenue growth NIO revenue growth Deckers Outdoor free cash flow NIO free cash flow

Deckers Outdoor & NIO appear in these rankings

Fastest Revenue Growth Stocks Highest ROE Stocks Highest ROIC Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 20, 2026.