Deckers Outdoor Corporation (DECK) vs NIO Inc. (NIO)
A side-by-side comparison of Deckers Outdoor Corporation and NIO Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
DECK
Deckers Outdoor Corporation
$78.43Consumer CyclicalDelayed quote: Sep 18, 2026, 4:00 PM EDT
NIO
NIO Inc.
$3.66Consumer CyclicalDelayed quote: Sep 18, 2026, 4:00 PM EDT
Total return — DECK vs NIO
growth of $100 · dividends reinvested · last 8yDECK +310.7% (+19.3%/yr)NIO -44.1% (-7.0%/yr)DECK compounded faster over this window
Log scale — wide-divergence pair
DECK NIO
DECK vs NIO: by the numbers
- •DECK is the larger company ($10.68B vs $9.08B market cap).
- •DECK is profitable (18.36% net margin) while NIO runs a net loss (-3.81%).
- •NIO grew revenue faster over the past five years (31.23% vs 14.84% CAGR).
Metrics side by side
Valuation
| Metric | DECK | NIO |
|---|---|---|
| P/E ratio | 11.14 | N/A |
| Forward P/E | 10.43 | N/A |
| P/S ratio | 1.93 | 0.55 |
| P/B ratio | 4.64 | 15.18 |
| EV / EBITDA | 7.20 | N/A |
| FCF yield | 9.99% | N/A |
Profitability
| Metric | DECK | NIO |
|---|---|---|
| Gross margin | 57.80% | 17.43% |
| Operating margin | 22.67% | -16.89% |
| Net margin | 18.36% | -3.81% |
| ROE | 44.09% | -104.27% |
| ROIC | 34.54% | -6.44% |
Growth (annualized)
| Metric | DECK | NIO |
|---|---|---|
| Revenue CAGR (5Y) | 14.84% | 31.23% |
| EPS CAGR (5Y) | 25.41% | N/A |
| FCF CAGR (5Y) | 19.18% | N/A |
| Total return CAGR (5Y) | 3.23% | -37.26% |
Frequently asked
- Which has grown faster, DECK or NIO?
- Over the past five years, NIO grew revenue faster — DECK at a 14.84% CAGR versus NIO at 31.23%.
- Is DECK or NIO more profitable?
- DECK runs the higher net margin — DECK at 18.36% versus NIO at -3.81%.
- How have DECK and NIO total returns compared?
- Over the past 5 years, DECK delivered 3.23% and NIO delivered -37.26% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Deckers Outdoor P/E ratioDeckers Outdoor ROENIO ROEDeckers Outdoor operating marginNIO operating marginDeckers Outdoor revenue growthNIO revenue growthDeckers Outdoor free cash flowNIO free cash flow
Deckers Outdoor & NIO appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.