Deckers Outdoor Corporation (DECK) vs Li Auto Inc. (LI)
A side-by-side comparison of Deckers Outdoor Corporation and Li Auto Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 2, 2026. Differences are shown without an overall score or investment verdict.
DECK
Deckers Outdoor Corporation
$79.18Consumer CyclicalDelayed quote: Oct 2, 2026, 3:55 PM EDT
LI
Li Auto Inc.
$10.69Consumer CyclicalDelayed quote: Oct 2, 2026, 3:55 PM EDT
Total return — DECK vs LI
growth of $100 · dividends reinvested · last 6yDECK +132.0% (+15.1%/yr)LI -32.4% (-6.3%/yr)DECK compounded faster over this window
DECK LI
DECK vs LI: by the numbers
- •LI is the larger company ($10.79B vs $10.78B market cap).
- •DECK is profitable (18.36% net margin) while LI runs a net loss (-4.45%).
- •LI grew revenue faster over the past five years (45.20% vs 14.84% CAGR).
Metrics side by side
Valuation
| Metric | DECK | LI |
|---|---|---|
| P/E ratio | 11.25 | N/A |
| Forward P/E | 10.53 | N/A |
| PEG ratio | 0.44 | N/A |
| P/S ratio | 1.95 | 0.72 |
| P/B ratio | 4.68 | 1.11 |
| EV / EBITDA | 7.27 | N/A |
Profitability
| Metric | DECK | LI |
|---|---|---|
| Gross margin | 57.80% | 13.54% |
| Operating margin | 22.67% | -6.72% |
| Net margin | 18.36% | -4.45% |
| ROE | 44.09% | -6.87% |
| ROIC | 34.54% | -6.61% |
Growth (annualized)
| Metric | DECK | LI |
|---|---|---|
| Revenue CAGR (5Y) | 14.84% | 45.20% |
| EPS CAGR (5Y) | 25.41% | N/A |
| Total return CAGR (5Y) | 5.49% | -15.81% |
Frequently asked
- Which has grown faster, DECK or LI?
- Over the past five years, LI grew revenue faster — DECK at a 14.84% CAGR versus LI at 45.20%.
- Is DECK or LI more profitable?
- DECK runs the higher net margin — DECK at 18.36% versus LI at -4.45%.
- How have DECK and LI total returns compared?
- Over the past 5 years, DECK delivered 5.49% and LI delivered -15.81% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Deckers Outdoor P/E ratioDeckers Outdoor ROELi Auto ROEDeckers Outdoor operating marginLi Auto operating marginDeckers Outdoor revenue growthLi Auto revenue growthDeckers Outdoor free cash flowLi Auto free cash flow
Deckers Outdoor & Li Auto appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 2, 2026.