Datadog, Inc. (DDOG) vs SoFi Technologies, Inc. (SOFI)

A side-by-side comparison of Datadog, Inc. and SoFi Technologies, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 14, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: DDOG is classified in Technology; SOFI is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnDDOG vs SOFI

growth of $100 · dividends reinvested · last 6y
DDOG +155.0% (+16.9%/yr)SOFI +75.9% (+9.9%/yr)DDOG compounded faster over this window
100200300Start $100202120222023202420252026$255$176
DDOG SOFI

DDOG vs SOFI: by the numbers

  • DDOG is the larger company ($90.93B vs $23.46B market cap).
  • SOFI trades at the lower trailing earnings multiple (38.40 vs 511.02 P/E), one valuation lens rather than an overall verdict.
  • SOFI converts more revenue to profit (11.40% vs 4.48% net margin).
  • SOFI grew revenue faster over the past five years (42.36% vs 39.01% CAGR).

Metrics side by side

Valuation

MetricDDOGSOFI
P/E ratio511.0238.40
Forward P/EN/A30.91
P/S ratio23.424.46
P/B ratio21.272.25
EV / EBITDA1115.28N/A
FCF yield1.24%N/A

Profitability

MetricDDOGSOFI
Gross margin79.51%76.46%
Operating margin0.38%13.22%
Net margin4.48%11.40%
ROE4.07%5.74%
ROIC-0.74%3.79%

Growth (annualized)

MetricDDOGSOFI
Revenue CAGR (5Y)39.01%42.36%
FCF CAGR (5Y)54.31%N/A
Total return CAGR (5Y)13.24%4.22%

Frequently asked

Which has the lower trailing P/E, DDOG or SOFI?
SOFI has the lower trailing P/E: DDOG trades at 511.02 and SOFI at 38.40. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, DDOG or SOFI?
Over the past five years, SOFI grew revenue faster — DDOG at a 39.01% CAGR versus SOFI at 42.36%.
Is DDOG or SOFI more profitable?
SOFI runs the higher net margin — DDOG at 4.48% versus SOFI at 11.40%.
How have DDOG and SOFI total returns compared?
Over the past 5 years, DDOG delivered 13.24% and SOFI delivered 4.22% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 14, 2026.