Datadog, Inc. (DDOG) vs ServiceNow, Inc. (NOW)
A side-by-side comparison of Datadog, Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 30, 2026. Differences are shown without an overall score or investment verdict.
DDOG
Datadog, Inc.
$266.43TechnologyDelayed quote: Jul 30, 2026, 2:54 PM EDT
NOW
ServiceNow, Inc.
$109.70TechnologyDelayed quote: Jul 30, 2026, 2:55 PM EDT
Total return — DDOG vs NOW
growth of $100 · dividends reinvested · last 7yDDOG +603.6%NOW +115.4%DDOG compounded faster
DDOG NOW
DDOG vs NOW: by the numbers
- •NOW is the larger company ($113.41B vs $94.84B market cap).
- •NOW trades at the lower trailing earnings multiple (72.35 vs 693.44 P/E), one valuation lens rather than an overall verdict.
- •NOW converts more revenue to profit (11.34% vs 3.69% net margin).
- •DDOG grew revenue faster over the past five years (40.50% vs 23.29% CAGR).
Metrics side by side
Valuation
| Metric | DDOG | NOW |
|---|---|---|
| P/E ratio | 693.44 | 72.35 |
| Forward P/E | N/A | 28.43 |
| P/S ratio | 26.24 | 8.15 |
| P/B ratio | 24.16 | 6.42 |
| PEG ratio | N/A | 4.04 |
| EV / EBITDA | 2572.11 | 57.79 |
| FCF yield | 1.12% | 3.82% |
Profitability
| Metric | DDOG | NOW |
|---|---|---|
| Gross margin | 79.89% | 74.77% |
| Operating margin | -0.67% | 11.40% |
| Net margin | 3.69% | 11.34% |
| ROE | 3.40% | 8.93% |
| ROIC | -0.74% | 8.98% |
Growth (annualized)
| Metric | DDOG | NOW |
|---|---|---|
| Revenue CAGR (5Y) | 40.50% | 23.29% |
| EPS CAGR (5Y) | N/A | 69.74% |
| FCF CAGR (5Y) | 58.38% | 24.63% |
| Total return CAGR (5Y) | 18.89% | -0.26% |
Frequently asked
- Which has the lower trailing P/E, DDOG or NOW?
- NOW has the lower trailing P/E: DDOG trades at 693.44 and NOW at 72.35. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, DDOG or NOW?
- Over the past five years, DDOG grew revenue faster — DDOG at a 40.50% CAGR versus NOW at 23.29%.
- Is DDOG or NOW more profitable?
- NOW runs the higher net margin — DDOG at 3.69% versus NOW at 11.34%.
- How have DDOG and NOW total returns compared?
- Over the past 5 years, DDOG delivered 18.89% and NOW delivered 22.69% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Datadog P/E ratioServiceNow P/E ratioDatadog dividend yieldServiceNow dividend yieldDatadog ROEServiceNow ROEDatadog operating marginServiceNow operating marginDatadog revenue growthServiceNow revenue growthDatadog free cash flowServiceNow free cash flow
Datadog & ServiceNow appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 30, 2026.