Datadog, Inc. (DDOG) vs ServiceNow, Inc. (NOW)

A side-by-side comparison of Datadog, Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total return — DDOG vs NOW

growth of $100 · dividends reinvested · last 7y
DDOG +489.1% (+28.8%/yr)NOW +146.6% (+13.8%/yr)DDOG compounded faster over this window
200400600800Start $100202120232025$589$247
DDOG NOW

DDOG vs NOW: by the numbers

  • •NOW is the larger company ($135.90B vs $95.65B market cap).
  • •NOW trades at the lower trailing earnings multiple (82.16 vs 544.37 P/E), one valuation lens rather than an overall verdict.
  • •NOW converts more revenue to profit (11.34% vs 4.48% net margin).
  • •DDOG grew revenue faster over the past five years (39.01% vs 23.29% CAGR).

Metrics side by side

Valuation

MetricDDOGNOW
P/E ratio544.3782.16
Forward P/EN/A32.29
P/S ratio24.119.22
P/B ratio21.9010.86
EV / EBITDA1148.0451.56
FCF yield1.21%3.37%

Profitability

MetricDDOGNOW
Gross margin79.51%74.77%
Operating margin0.38%11.40%
Net margin4.48%11.34%
ROE4.07%13.34%
ROIC0.23%5.54%

Growth (annualized)

MetricDDOGNOW
Revenue CAGR (5Y)39.01%23.29%
EPS CAGR (5Y)N/A69.74%
FCF CAGR (5Y)54.31%24.63%
Total return CAGR (5Y)10.03%0.45%

Frequently asked

Which has the lower trailing P/E, DDOG or NOW?
NOW has the lower trailing P/E: DDOG trades at 544.37 and NOW at 82.16. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, DDOG or NOW?
Over the past five years, DDOG grew revenue faster — DDOG at a 39.01% CAGR versus NOW at 23.29%.
Is DDOG or NOW more profitable?
NOW runs the higher net margin — DDOG at 4.48% versus NOW at 11.34%.
How have DDOG and NOW total returns compared?
Over the past 5 years, DDOG delivered 10.03% and NOW delivered 0.45% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.