Datadog, Inc. (DDOG) vs ServiceNow, Inc. (NOW)

A side-by-side comparison of Datadog, Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 30, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnDDOG vs NOW

growth of $100 · dividends reinvested · last 7y
DDOG +603.6%NOW +115.4%DDOG compounded faster
200400600Start $100202120232025$704$215
DDOG NOW

DDOG vs NOW: by the numbers

  • NOW is the larger company ($113.41B vs $94.84B market cap).
  • NOW trades at the lower trailing earnings multiple (72.35 vs 693.44 P/E), one valuation lens rather than an overall verdict.
  • NOW converts more revenue to profit (11.34% vs 3.69% net margin).
  • DDOG grew revenue faster over the past five years (40.50% vs 23.29% CAGR).

Metrics side by side

Valuation

MetricDDOGNOW
P/E ratio693.4472.35
Forward P/EN/A28.43
P/S ratio26.248.15
P/B ratio24.166.42
PEG ratioN/A4.04
EV / EBITDA2572.1157.79
FCF yield1.12%3.82%

Profitability

MetricDDOGNOW
Gross margin79.89%74.77%
Operating margin-0.67%11.40%
Net margin3.69%11.34%
ROE3.40%8.93%
ROIC-0.74%8.98%

Growth (annualized)

MetricDDOGNOW
Revenue CAGR (5Y)40.50%23.29%
EPS CAGR (5Y)N/A69.74%
FCF CAGR (5Y)58.38%24.63%
Total return CAGR (5Y)18.89%-0.26%

Frequently asked

Which has the lower trailing P/E, DDOG or NOW?
NOW has the lower trailing P/E: DDOG trades at 693.44 and NOW at 72.35. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, DDOG or NOW?
Over the past five years, DDOG grew revenue faster — DDOG at a 40.50% CAGR versus NOW at 23.29%.
Is DDOG or NOW more profitable?
NOW runs the higher net margin — DDOG at 3.69% versus NOW at 11.34%.
How have DDOG and NOW total returns compared?
Over the past 5 years, DDOG delivered 18.89% and NOW delivered 22.69% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 30, 2026.