Is DDOG or NOW cheaper?

On trailing earnings, NOW is cheaper: DDOG trades at a 603.41 P/E and NOW at 60.80.

Which has grown faster, DDOG or NOW?

Over the past five years, DDOG grew revenue faster — DDOG at a 40.50% CAGR versus NOW at 23.64%.

Is DDOG or NOW more profitable?

NOW runs the higher net margin — DDOG at 3.69% versus NOW at 12.59%.

Which has been the better investment, DDOG or NOW?

Over the past 5-year, NOW delivered the higher annualized total return — DDOG at 19.20% versus NOW at 21.29%. Past performance doesn't predict future results.

Datadog, Inc. (DDOG) vs ServiceNow, Inc. (NOW)

NOW leads on 9 of 13 compared metrics.

A side-by-side comparison of Datadog, Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — DDOG vs NOW

growth of $100 · last 7y

DDOG +512.3%NOW +90.0%DDOG compounded faster

DDOG NOW

DDOG vs NOW: by the numbers

•NOW is the larger company ($105.35B vs $81.84B market cap).
•NOW trades at the lower earnings multiple (60.80 vs 603.41 P/E).
•NOW converts more revenue to profit (12.59% vs 3.69% net margin).
•DDOG grew revenue faster over the past five years (40.50% vs 23.64% CAGR).

Which is better, DDOG or NOW?

Metric tally: DDOG 4 · NOW 9

It depends on what you're optimizing for:

ValueNOW(lower P/E)

GrowthDDOG(faster 5Y revenue CAGR)

QualityNOW(higher ROIC)

Valuation

Metric	DDOG	NOW
P/E ratio	603.41	60.80●
Forward P/E	—	20.19
P/S ratio	22.84	7.61●
P/B ratio	21.02	9.06●
PEG ratio	—	4.05
EV / EBITDA	370.62	32.83●
FCF yield	1.29%	4.36%●

Profitability

Metric	DDOG	NOW
Gross margin	79.89%●	76.56%
Operating margin	-0.67%	13.44%●
Net margin	3.69%	12.59%●
ROE	3.40%	14.98%●
ROIC	-0.74%	8.98%●

Growth (annualized)

Metric	DDOG	NOW
Revenue CAGR (5Y)	40.50%●	23.64%
EPS CAGR (5Y)	—	69.74%
FCF CAGR (5Y)	58.38%●	24.23%
Total return CAGR (5Y)	19.20%●	0.51%

Frequently asked

Which is better, DDOG or NOW?: It depends on your goal. value: NOW (lower P/E); growth: DDOG (faster 5Y revenue CAGR); quality: NOW (higher ROIC). Across all compared metrics, NOW leads 9 to 4.
Is DDOG or NOW cheaper?: On trailing earnings, NOW is cheaper: DDOG trades at a 603.41 P/E and NOW at 60.80.
Which has grown faster, DDOG or NOW?: Over the past five years, DDOG grew revenue faster — DDOG at a 40.50% CAGR versus NOW at 23.64%.
Is DDOG or NOW more profitable?: NOW runs the higher net margin — DDOG at 3.69% versus NOW at 12.59%.
Which has been the better investment, DDOG or NOW?: Over the past 5-year, NOW delivered the higher annualized total return — DDOG at 19.20% versus NOW at 21.29%. Past performance doesn't predict future results.

Go deeper

Full DDOG analysis Full NOW analysis Interactive comparison tool

Dig into the metrics

Datadog P/E ratio ServiceNow P/E ratio Datadog dividend yield ServiceNow dividend yield Datadog ROE ServiceNow ROE Datadog operating margin ServiceNow operating margin Datadog revenue growth ServiceNow revenue growth Datadog free cash flow ServiceNow free cash flow

Datadog & ServiceNow appear in these rankings

Fastest Revenue Growth Stocks Highest FCF Yield Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.