Datadog, Inc. (DDOG) vs ServiceNow, Inc. (NOW)
A side-by-side comparison of Datadog, Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
DDOG
Datadog, Inc.
$268.70TechnologyDelayed quote: Sep 28, 2026, 4:00 PM EDT
NOW
ServiceNow, Inc.
$131.45TechnologyDelayed quote: Sep 28, 2026, 4:00 PM EDT
Total return — DDOG vs NOW
growth of $100 · dividends reinvested · last 7yDDOG +489.1% (+28.8%/yr)NOW +146.6% (+13.8%/yr)DDOG compounded faster over this window
DDOG NOW
DDOG vs NOW: by the numbers
- •NOW is the larger company ($135.90B vs $95.65B market cap).
- •NOW trades at the lower trailing earnings multiple (82.16 vs 544.37 P/E), one valuation lens rather than an overall verdict.
- •NOW converts more revenue to profit (11.34% vs 4.48% net margin).
- •DDOG grew revenue faster over the past five years (39.01% vs 23.29% CAGR).
Metrics side by side
Valuation
| Metric | DDOG | NOW |
|---|---|---|
| P/E ratio | 544.37 | 82.16 |
| Forward P/E | N/A | 32.29 |
| P/S ratio | 24.11 | 9.22 |
| P/B ratio | 21.90 | 10.86 |
| EV / EBITDA | 1148.04 | 51.56 |
| FCF yield | 1.21% | 3.37% |
Profitability
| Metric | DDOG | NOW |
|---|---|---|
| Gross margin | 79.51% | 74.77% |
| Operating margin | 0.38% | 11.40% |
| Net margin | 4.48% | 11.34% |
| ROE | 4.07% | 13.34% |
| ROIC | 0.23% | 5.54% |
Growth (annualized)
| Metric | DDOG | NOW |
|---|---|---|
| Revenue CAGR (5Y) | 39.01% | 23.29% |
| EPS CAGR (5Y) | N/A | 69.74% |
| FCF CAGR (5Y) | 54.31% | 24.63% |
| Total return CAGR (5Y) | 10.03% | 0.45% |
Frequently asked
- Which has the lower trailing P/E, DDOG or NOW?
- NOW has the lower trailing P/E: DDOG trades at 544.37 and NOW at 82.16. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, DDOG or NOW?
- Over the past five years, DDOG grew revenue faster — DDOG at a 39.01% CAGR versus NOW at 23.29%.
- Is DDOG or NOW more profitable?
- NOW runs the higher net margin — DDOG at 4.48% versus NOW at 11.34%.
- How have DDOG and NOW total returns compared?
- Over the past 5 years, DDOG delivered 10.03% and NOW delivered 0.45% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Datadog P/E ratioServiceNow P/E ratioDatadog ROEServiceNow ROEDatadog operating marginServiceNow operating marginDatadog revenue growthServiceNow revenue growthDatadog free cash flowServiceNow free cash flow
Datadog & ServiceNow appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.