Criteo S.A. (CRTO) vs Taboola.com Ltd. (TBLA)

A side-by-side comparison of Criteo S.A. and Taboola.com Ltd. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total return — CRTO vs TBLA

growth of $100 · dividends reinvested · last 5y
CRTO -68.1% (-20.4%/yr)TBLA -68.4% (-20.6%/yr)CRTO compounded faster over this window
20406080100Start $10020222023202420252026$32$32
CRTO TBLA

CRTO vs TBLA: by the numbers

  • •TBLA is the larger company ($883M vs $744M market cap).
  • •CRTO trades at the lower trailing earnings multiple (7.51 vs 8.24 P/E), one valuation lens rather than an overall verdict.
  • •TBLA converts more revenue to profit (6.05% vs 5.60% net margin).
  • •TBLA grew revenue faster over the past five years (9.03% vs -3.48% CAGR).

Metrics side by side

Valuation

MetricCRTOTBLA
P/E ratio7.518.24
Forward P/E4.247.98
PEG ratio0.42N/A
P/S ratio0.400.45
P/B ratio0.660.94
EV / EBITDA2.385.44
FCF yield23.85%22.75%

Profitability

MetricCRTOTBLA
Gross margin53.60%29.32%
Operating margin8.02%2.58%
Net margin5.60%6.05%
ROE9.26%12.66%
ROIC7.82%4.55%

Growth (annualized)

MetricCRTOTBLA
Revenue CAGR (5Y)-3.48%9.03%
EPS CAGR (5Y)18.07%-36.26%
FCF CAGR (5Y)3.38%21.32%
Total return CAGR (5Y)-16.36%-16.72%

Frequently asked

Which has the lower trailing P/E, CRTO or TBLA?
CRTO has the lower trailing P/E: CRTO trades at 7.51 and TBLA at 8.24. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, CRTO or TBLA?
Over the past five years, TBLA grew revenue faster — CRTO at a -3.48% CAGR versus TBLA at 9.03%.
Is CRTO or TBLA more profitable?
TBLA runs the higher net margin — CRTO at 5.60% versus TBLA at 6.05%.
How have CRTO and TBLA total returns compared?
Over the past 5 years, CRTO delivered -16.36% and TBLA delivered -16.72% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.