Criteo S.A. (CRTO) vs Taboola.com Ltd. (TBLA)
A side-by-side comparison of Criteo S.A. and Taboola.com Ltd. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.
CRTO
Criteo S.A.
$14.80Communication ServicesDelayed quote: Oct 6, 2026, 4:00 PM EDT
TBLA
Taboola.com Ltd.
$3.23Communication ServicesDelayed quote: Oct 6, 2026, 4:00 PM EDT
Total return — CRTO vs TBLA
growth of $100 · dividends reinvested · last 5yCRTO -68.1% (-20.4%/yr)TBLA -68.4% (-20.6%/yr)CRTO compounded faster over this window
CRTO TBLA
CRTO vs TBLA: by the numbers
- •TBLA is the larger company ($883M vs $744M market cap).
- •CRTO trades at the lower trailing earnings multiple (7.51 vs 8.24 P/E), one valuation lens rather than an overall verdict.
- •TBLA converts more revenue to profit (6.05% vs 5.60% net margin).
- •TBLA grew revenue faster over the past five years (9.03% vs -3.48% CAGR).
Metrics side by side
Valuation
| Metric | CRTO | TBLA |
|---|---|---|
| P/E ratio | 7.51 | 8.24 |
| Forward P/E | 4.24 | 7.98 |
| PEG ratio | 0.42 | N/A |
| P/S ratio | 0.40 | 0.45 |
| P/B ratio | 0.66 | 0.94 |
| EV / EBITDA | 2.38 | 5.44 |
| FCF yield | 23.85% | 22.75% |
Profitability
| Metric | CRTO | TBLA |
|---|---|---|
| Gross margin | 53.60% | 29.32% |
| Operating margin | 8.02% | 2.58% |
| Net margin | 5.60% | 6.05% |
| ROE | 9.26% | 12.66% |
| ROIC | 7.82% | 4.55% |
Growth (annualized)
| Metric | CRTO | TBLA |
|---|---|---|
| Revenue CAGR (5Y) | -3.48% | 9.03% |
| EPS CAGR (5Y) | 18.07% | -36.26% |
| FCF CAGR (5Y) | 3.38% | 21.32% |
| Total return CAGR (5Y) | -16.36% | -16.72% |
Frequently asked
- Which has the lower trailing P/E, CRTO or TBLA?
- CRTO has the lower trailing P/E: CRTO trades at 7.51 and TBLA at 8.24. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CRTO or TBLA?
- Over the past five years, TBLA grew revenue faster — CRTO at a -3.48% CAGR versus TBLA at 9.03%.
- Is CRTO or TBLA more profitable?
- TBLA runs the higher net margin — CRTO at 5.60% versus TBLA at 6.05%.
- How have CRTO and TBLA total returns compared?
- Over the past 5 years, CRTO delivered -16.36% and TBLA delivered -16.72% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Criteo P/E ratioTaboola.com P/E ratioCriteo ROETaboola.com ROECriteo operating marginTaboola.com operating marginCriteo revenue growthTaboola.com revenue growthCriteo free cash flowTaboola.com free cash flow
Criteo & Taboola.com appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.