Salesforce, Inc. (CRM) vs Uber Technologies, Inc. (UBER)
CRM leads on 8 of 15 compared metrics, though UBER is the cheaper stock.
A side-by-side comparison of Salesforce, Inc. and Uber Technologies, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — CRM vs UBER
growth of $100 · last 7yCRM +3.7%UBER +65.6%UBER compounded faster
CRM UBER
CRM vs UBER: by the numbers
- •UBER is the larger company ($140.15B vs $135.86B market cap).
- •UBER trades at the lower earnings multiple (17.17 vs 19.22 P/E).
- •CRM converts more revenue to profit (18.73% vs 15.91% net margin).
- •UBER grew revenue faster over the past five years (37.83% vs 13.89% CAGR).
- •CRM pays a dividend (1.28% yield) while UBER does not currently pay one.
Which is better, CRM or UBER?
Metric tally: CRM 8 · UBER 7It depends on what you're optimizing for:
ValueUBER(lower P/E)
GrowthUBER(faster 5Y revenue CAGR)
QualityUBER(higher ROIC)
Valuation
| Metric | CRM | UBER |
|---|---|---|
| P/E ratio | 19.22 | 17.17● |
| Forward P/E | 11.75● | 15.60 |
| P/S ratio | 3.37 | 2.66● |
| P/B ratio | 4.22● | 5.76 |
| PEG ratio | 1.24● | 7.26 |
| EV / EBITDA | 13.63● | 24.45 |
| FCF yield | 10.14%● | 6.87% |
Profitability
| Metric | CRM | UBER |
|---|---|---|
| Gross margin | 77.64%● | 41.03% |
| Operating margin | 21.94%● | 11.66% |
| Net margin | 18.73%● | 15.91% |
| ROE | 23.44% | 34.50%● |
| ROIC | 8.76% | 11.21%● |
Dividends
| Metric | CRM | UBER |
|---|---|---|
| Dividend yield | 1.28% | — |
| Payout ratio | 27.11% | — |
Growth (annualized)
| Metric | CRM | UBER |
|---|---|---|
| Revenue CAGR (5Y) | 13.89% | 37.83%● |
| EPS CAGR (5Y) | 11.87% | 34.99%● |
| FCF CAGR (5Y) | 21.18% | — |
| Total return CAGR (5Y) | -6.82% | 6.60%● |
Frequently asked
- Which is better, CRM or UBER?
- It depends on your goal. value: UBER (lower P/E); growth: UBER (faster 5Y revenue CAGR); quality: UBER (higher ROIC). Across all compared metrics, CRM leads 8 to 7.
- Is CRM or UBER cheaper?
- On trailing earnings, UBER is cheaper: CRM trades at a 19.22 P/E and UBER at 17.17.
- Which has grown faster, CRM or UBER?
- Over the past five years, UBER grew revenue faster — CRM at a 13.89% CAGR versus UBER at 37.83%.
- Does CRM or UBER pay a bigger dividend?
- CRM pays a dividend (1.28% yield) while UBER does not currently pay one.
- Is CRM or UBER more profitable?
- CRM runs the higher net margin — CRM at 18.73% versus UBER at 15.91%.
- Which has been the better investment, CRM or UBER?
- Over the past 5-year, CRM delivered the higher annualized total return — CRM at 7.51% versus UBER at 6.60%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioUber Technologies P/E ratioSalesforce dividend yieldUber Technologies dividend yieldSalesforce ROEUber Technologies ROESalesforce operating marginUber Technologies operating marginSalesforce revenue growthUber Technologies revenue growthSalesforce free cash flowUber Technologies free cash flow
Salesforce & Uber Technologies appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.