Salesforce, Inc. (CRM) vs Uber Technologies, Inc. (UBER)

CRM leads on 8 of 15 compared metrics, though UBER is the cheaper stock.

A side-by-side comparison of Salesforce, Inc. and Uber Technologies, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — CRM vs UBER

growth of $100 · last 7y
CRM +3.7%UBER +65.6%UBER compounded faster
50100150200250Start $100202120232025$104$166
CRM UBER

CRM vs UBER: by the numbers

  • UBER is the larger company ($140.15B vs $135.86B market cap).
  • UBER trades at the lower earnings multiple (17.17 vs 19.22 P/E).
  • CRM converts more revenue to profit (18.73% vs 15.91% net margin).
  • UBER grew revenue faster over the past five years (37.83% vs 13.89% CAGR).
  • CRM pays a dividend (1.28% yield) while UBER does not currently pay one.

Which is better, CRM or UBER?

Metric tally: CRM 8 · UBER 7

It depends on what you're optimizing for:

ValueUBER(lower P/E)
GrowthUBER(faster 5Y revenue CAGR)
QualityUBER(higher ROIC)

Valuation

MetricCRMUBER
P/E ratio19.2217.17
Forward P/E11.7515.60
P/S ratio3.372.66
P/B ratio4.225.76
PEG ratio1.247.26
EV / EBITDA13.6324.45
FCF yield10.14%6.87%

Profitability

MetricCRMUBER
Gross margin77.64%41.03%
Operating margin21.94%11.66%
Net margin18.73%15.91%
ROE23.44%34.50%
ROIC8.76%11.21%

Dividends

MetricCRMUBER
Dividend yield1.28%
Payout ratio27.11%

Growth (annualized)

MetricCRMUBER
Revenue CAGR (5Y)13.89%37.83%
EPS CAGR (5Y)11.87%34.99%
FCF CAGR (5Y)21.18%
Total return CAGR (5Y)-6.82%6.60%

Frequently asked

Which is better, CRM or UBER?
It depends on your goal. value: UBER (lower P/E); growth: UBER (faster 5Y revenue CAGR); quality: UBER (higher ROIC). Across all compared metrics, CRM leads 8 to 7.
Is CRM or UBER cheaper?
On trailing earnings, UBER is cheaper: CRM trades at a 19.22 P/E and UBER at 17.17.
Which has grown faster, CRM or UBER?
Over the past five years, UBER grew revenue faster — CRM at a 13.89% CAGR versus UBER at 37.83%.
Does CRM or UBER pay a bigger dividend?
CRM pays a dividend (1.28% yield) while UBER does not currently pay one.
Is CRM or UBER more profitable?
CRM runs the higher net margin — CRM at 18.73% versus UBER at 15.91%.
Which has been the better investment, CRM or UBER?
Over the past 5-year, CRM delivered the higher annualized total return — CRM at 7.51% versus UBER at 6.60%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.