Salesforce, Inc. (CRM) vs Shopify Inc. (SHOP)

A side-by-side comparison of Salesforce, Inc. and Shopify Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnCRM vs SHOP

growth of $100 · dividends reinvested · last 11y
CRM +142.4%SHOP +7363.5%SHOP compounded faster
Log scale — wide-divergence pair
101001k10k100kStart $10020172019202120232025$242$7,464
CRM SHOP

CRM vs SHOP: by the numbers

  • SHOP is the larger company ($169.06B vs $148.65B market cap).
  • CRM trades at the lower trailing earnings multiple (20.12 vs 124.39 P/E), one valuation lens rather than an overall verdict.
  • CRM converts more revenue to profit (18.73% vs 10.77% net margin).
  • SHOP grew revenue faster over the past five years (29.11% vs 13.89% CAGR).
  • CRM pays a dividend (0.99% yield), while SHOP has no payments in the available dividend history.

Metrics side by side

Valuation

MetricCRMSHOP
P/E ratio20.12124.39
Forward P/E14.7469.18
P/S ratio3.5313.37
P/B ratio4.4213.19
PEG ratio1.244.35
EV / EBITDA13.9897.61
FCF yield9.70%1.29%

Profitability

MetricCRMSHOP
Gross margin77.64%47.97%
Operating margin21.94%13.32%
Net margin18.73%10.77%
ROE23.44%10.62%
ROIC8.76%8.67%

Dividends

MetricCRMSHOP
Dividend yield0.99%N/A
Payout ratio21.81%N/A

Growth (annualized)

MetricCRMSHOP
Revenue CAGR (5Y)13.89%29.11%
EPS CAGR (5Y)11.87%28.61%
FCF CAGR (5Y)21.18%28.17%
Total return CAGR (5Y)-6.22%-3.00%

Frequently asked

Which has the lower trailing P/E, CRM or SHOP?
CRM has the lower trailing P/E: CRM trades at 20.12 and SHOP at 124.39. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, CRM or SHOP?
Over the past five years, SHOP grew revenue faster — CRM at a 13.89% CAGR versus SHOP at 29.11%.
Does CRM or SHOP pay a bigger dividend?
CRM pays a dividend (0.99% yield), while SHOP has no payments in the available dividend history.
Is CRM or SHOP more profitable?
CRM runs the higher net margin — CRM at 18.73% versus SHOP at 10.77%.
How have CRM and SHOP total returns compared?
Over the past 10 years, CRM delivered 8.04% and SHOP delivered 44.08% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.