Salesforce, Inc. (CRM) vs Shopify Inc. (SHOP)
A side-by-side comparison of Salesforce, Inc. and Shopify Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
CRM
Salesforce, Inc.
$181.50TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
SHOP
Shopify Inc.
$130.28TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — CRM vs SHOP
growth of $100 · dividends reinvested · last 11yCRM +142.4%SHOP +7363.5%SHOP compounded faster
Log scale — wide-divergence pair
CRM SHOP
CRM vs SHOP: by the numbers
- •SHOP is the larger company ($169.06B vs $148.65B market cap).
- •CRM trades at the lower trailing earnings multiple (20.12 vs 124.39 P/E), one valuation lens rather than an overall verdict.
- •CRM converts more revenue to profit (18.73% vs 10.77% net margin).
- •SHOP grew revenue faster over the past five years (29.11% vs 13.89% CAGR).
- •CRM pays a dividend (0.99% yield), while SHOP has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | CRM | SHOP |
|---|---|---|
| P/E ratio | 20.12 | 124.39 |
| Forward P/E | 14.74 | 69.18 |
| P/S ratio | 3.53 | 13.37 |
| P/B ratio | 4.42 | 13.19 |
| PEG ratio | 1.24 | 4.35 |
| EV / EBITDA | 13.98 | 97.61 |
| FCF yield | 9.70% | 1.29% |
Profitability
| Metric | CRM | SHOP |
|---|---|---|
| Gross margin | 77.64% | 47.97% |
| Operating margin | 21.94% | 13.32% |
| Net margin | 18.73% | 10.77% |
| ROE | 23.44% | 10.62% |
| ROIC | 8.76% | 8.67% |
Dividends
| Metric | CRM | SHOP |
|---|---|---|
| Dividend yield | 0.99% | N/A |
| Payout ratio | 21.81% | N/A |
Growth (annualized)
| Metric | CRM | SHOP |
|---|---|---|
| Revenue CAGR (5Y) | 13.89% | 29.11% |
| EPS CAGR (5Y) | 11.87% | 28.61% |
| FCF CAGR (5Y) | 21.18% | 28.17% |
| Total return CAGR (5Y) | -6.22% | -3.00% |
Frequently asked
- Which has the lower trailing P/E, CRM or SHOP?
- CRM has the lower trailing P/E: CRM trades at 20.12 and SHOP at 124.39. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CRM or SHOP?
- Over the past five years, SHOP grew revenue faster — CRM at a 13.89% CAGR versus SHOP at 29.11%.
- Does CRM or SHOP pay a bigger dividend?
- CRM pays a dividend (0.99% yield), while SHOP has no payments in the available dividend history.
- Is CRM or SHOP more profitable?
- CRM runs the higher net margin — CRM at 18.73% versus SHOP at 10.77%.
- How have CRM and SHOP total returns compared?
- Over the past 10 years, CRM delivered 8.04% and SHOP delivered 44.08% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioShopify P/E ratioSalesforce dividend yieldShopify dividend yieldSalesforce ROEShopify ROESalesforce operating marginShopify operating marginSalesforce revenue growthShopify revenue growthSalesforce free cash flowShopify free cash flow
Salesforce & Shopify appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.