Salesforce, Inc. (CRM) vs Shopify Inc. (SHOP)
A side-by-side comparison of Salesforce, Inc. and Shopify Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.
CRM
Salesforce, Inc.
$247.72TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
SHOP
Shopify Inc.
$128.79TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — CRM vs SHOP
growth of $100 · dividends reinvested · last 10yCRM +251.3% (+13.4%/yr)SHOP +2989.4% (+40.9%/yr)SHOP compounded faster over this window
Log scale — wide-divergence pair
CRM SHOP
CRM vs SHOP: by the numbers
- •CRM is the larger company ($202.88B vs $167.12B market cap).
- •CRM trades at the lower trailing earnings multiple (22.60 vs 86.44 P/E), one valuation lens rather than an overall verdict.
- •CRM converts more revenue to profit (21.99% vs 14.53% net margin).
- •SHOP grew revenue faster over the past five years (28.06% vs 13.30% CAGR).
- •CRM pays a dividend (0.70% yield), while SHOP has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | CRM | SHOP |
|---|---|---|
| P/E ratio | 22.60 | 86.44 |
| Forward P/E | 14.88 | 66.74 |
| P/S ratio | 4.62 | 12.60 |
| P/B ratio | 5.29 | 13.18 |
| EV / EBITDA | 17.74 | 88.44 |
| FCF yield | 7.47% | 1.41% |
Profitability
| Metric | CRM | SHOP |
|---|---|---|
| Gross margin | 77.28% | 47.77% |
| Operating margin | 21.39% | 13.90% |
| Net margin | 21.99% | 14.53% |
| ROE | 25.18% | 15.20% |
| ROIC | 8.78% | 11.67% |
Dividends
| Metric | CRM | SHOP |
|---|---|---|
| Dividend yield | 0.70% | N/A |
| Payout ratio | 15.62% | N/A |
Growth (annualized)
| Metric | CRM | SHOP |
|---|---|---|
| Revenue CAGR (5Y) | 13.30% | 28.06% |
| EPS CAGR (5Y) | 11.87% | 28.61% |
| FCF CAGR (5Y) | 22.61% | 35.93% |
| Total return CAGR (5Y) | -0.78% | -3.36% |
Frequently asked
- Which has the lower trailing P/E, CRM or SHOP?
- CRM has the lower trailing P/E: CRM trades at 22.60 and SHOP at 86.44. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CRM or SHOP?
- Over the past five years, SHOP grew revenue faster — CRM at a 13.30% CAGR versus SHOP at 28.06%.
- Does CRM or SHOP pay a bigger dividend?
- CRM pays a dividend (0.70% yield), while SHOP has no payments in the available dividend history.
- Is CRM or SHOP more profitable?
- CRM runs the higher net margin — CRM at 21.99% versus SHOP at 14.53%.
- How have CRM and SHOP total returns compared?
- Over the past 10 years, CRM delivered 12.79% and SHOP delivered 40.93% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioShopify P/E ratioSalesforce dividend yieldSalesforce ROEShopify ROESalesforce operating marginShopify operating marginSalesforce revenue growthShopify revenue growthSalesforce free cash flowShopify free cash flow
Salesforce & Shopify appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.