Salesforce, Inc. (CRM) vs Shopify Inc. (SHOP)

A side-by-side comparison of Salesforce, Inc. and Shopify Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnCRM vs SHOP

growth of $100 · dividends reinvested · last 10y
CRM +251.3% (+13.4%/yr)SHOP +2989.4% (+40.9%/yr)SHOP compounded faster over this window
Log scale — wide-divergence pair
101001k10kStart $10020182020202220242026$351$3,089
CRM SHOP

CRM vs SHOP: by the numbers

  • CRM is the larger company ($202.88B vs $167.12B market cap).
  • CRM trades at the lower trailing earnings multiple (22.60 vs 86.44 P/E), one valuation lens rather than an overall verdict.
  • CRM converts more revenue to profit (21.99% vs 14.53% net margin).
  • SHOP grew revenue faster over the past five years (28.06% vs 13.30% CAGR).
  • CRM pays a dividend (0.70% yield), while SHOP has no payments in the available dividend history.

Metrics side by side

Valuation

MetricCRMSHOP
P/E ratio22.6086.44
Forward P/E14.8866.74
P/S ratio4.6212.60
P/B ratio5.2913.18
EV / EBITDA17.7488.44
FCF yield7.47%1.41%

Profitability

MetricCRMSHOP
Gross margin77.28%47.77%
Operating margin21.39%13.90%
Net margin21.99%14.53%
ROE25.18%15.20%
ROIC8.78%11.67%

Dividends

MetricCRMSHOP
Dividend yield0.70%N/A
Payout ratio15.62%N/A

Growth (annualized)

MetricCRMSHOP
Revenue CAGR (5Y)13.30%28.06%
EPS CAGR (5Y)11.87%28.61%
FCF CAGR (5Y)22.61%35.93%
Total return CAGR (5Y)-0.78%-3.36%

Frequently asked

Which has the lower trailing P/E, CRM or SHOP?
CRM has the lower trailing P/E: CRM trades at 22.60 and SHOP at 86.44. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, CRM or SHOP?
Over the past five years, SHOP grew revenue faster — CRM at a 13.30% CAGR versus SHOP at 28.06%.
Does CRM or SHOP pay a bigger dividend?
CRM pays a dividend (0.70% yield), while SHOP has no payments in the available dividend history.
Is CRM or SHOP more profitable?
CRM runs the higher net margin — CRM at 21.99% versus SHOP at 14.53%.
How have CRM and SHOP total returns compared?
Over the past 10 years, CRM delivered 12.79% and SHOP delivered 40.93% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.