Is CRM or SHOP cheaper?

On trailing earnings, CRM is cheaper: CRM trades at a 19.22 P/E and SHOP at 106.12.

Which has grown faster, CRM or SHOP?

Over the past five years, SHOP grew revenue faster — CRM at a 13.89% CAGR versus SHOP at 29.11%.

Does CRM or SHOP pay a bigger dividend?

CRM pays a dividend (1.28% yield) while SHOP does not currently pay one.

Is CRM or SHOP more profitable?

CRM runs the higher net margin — CRM at 18.73% versus SHOP at 10.77%.

Which has been the better investment, CRM or SHOP?

Over the past 10-year, SHOP delivered the higher annualized total return — CRM at 7.51% versus SHOP at 43.95%. Past performance doesn't predict future results.

Salesforce, Inc. (CRM) vs Shopify Inc. (SHOP)

CRM leads on 11 of 15 compared metrics.

A side-by-side comparison of Salesforce, Inc. and Shopify Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — CRM vs SHOP

growth of $100 · last 11y

CRM +136.4%SHOP +6267.1%SHOP compounded faster

Log scale — wide-divergence pair

CRM SHOP

CRM vs SHOP: by the numbers

•SHOP is the larger company ($140.46B vs $135.86B market cap).
•CRM trades at the lower earnings multiple (19.22 vs 106.12 P/E).
•CRM converts more revenue to profit (18.73% vs 10.77% net margin).
•SHOP grew revenue faster over the past five years (29.11% vs 13.89% CAGR).
•CRM pays a dividend (1.28% yield) while SHOP does not currently pay one.

Which is better, CRM or SHOP?

Metric tally: CRM 11 · SHOP 4

It depends on what you're optimizing for:

ValueCRM(lower P/E)

GrowthSHOP(faster 5Y revenue CAGR)

Valuation

Metric	CRM	SHOP
P/E ratio	19.22●	106.12
Forward P/E	11.75●	46.86
P/S ratio	3.37●	11.41
P/B ratio	4.22●	11.25
PEG ratio	1.24●	3.71
EV / EBITDA	13.63●	240.76
FCF yield	10.14%●	1.51%

Profitability

Metric	CRM	SHOP
Gross margin	77.64%●	47.97%
Operating margin	21.94%●	13.32%
Net margin	18.73%●	10.77%
ROE	23.44%●	10.62%
ROIC	8.76%	8.67%

Dividends

Metric	CRM	SHOP
Dividend yield	1.28%	—
Payout ratio	27.11%	—

Growth (annualized)

Metric	CRM	SHOP
Revenue CAGR (5Y)	13.89%	29.11%●
EPS CAGR (5Y)	11.87%	28.61%●
FCF CAGR (5Y)	21.18%	28.17%●
Total return CAGR (5Y)	-6.82%	-2.79%●

Frequently asked

Which is better, CRM or SHOP?: It depends on your goal. value: CRM (lower P/E); growth: SHOP (faster 5Y revenue CAGR). Across all compared metrics, CRM leads 11 to 4.
Is CRM or SHOP cheaper?: On trailing earnings, CRM is cheaper: CRM trades at a 19.22 P/E and SHOP at 106.12.
Which has grown faster, CRM or SHOP?: Over the past five years, SHOP grew revenue faster — CRM at a 13.89% CAGR versus SHOP at 29.11%.
Does CRM or SHOP pay a bigger dividend?: CRM pays a dividend (1.28% yield) while SHOP does not currently pay one.
Is CRM or SHOP more profitable?: CRM runs the higher net margin — CRM at 18.73% versus SHOP at 10.77%.
Which has been the better investment, CRM or SHOP?: Over the past 10-year, SHOP delivered the higher annualized total return — CRM at 7.51% versus SHOP at 43.95%. Past performance doesn't predict future results.

Go deeper

Full CRM analysis Full SHOP analysis Interactive comparison tool

Dig into the metrics

Salesforce P/E ratio Shopify P/E ratio Salesforce dividend yield Shopify dividend yield Salesforce ROE Shopify ROE Salesforce operating margin Shopify operating margin Salesforce revenue growth Shopify revenue growth Salesforce free cash flow Shopify free cash flow

Salesforce & Shopify appear in these rankings

Fastest Revenue Growth Stocks Highest FCF Yield Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.