Salesforce, Inc. (CRM) vs SAP SE (SAP)
A side-by-side comparison of Salesforce, Inc. and SAP SE across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 3, 2026. Differences are shown without an overall score or investment verdict.
CRM
Salesforce, Inc.
$264.41TechnologyDelayed quote: Sep 3, 2026, 3:59 PM EDT
SAP
SAP SE
$217.06TechnologyDelayed quote: Sep 3, 2026, 3:59 PM EDT
Total return — CRM vs SAP
growth of $100 · dividends reinvested · last 10yCRM +248.1% (+13.3%/yr)SAP +175.7% (+10.7%/yr)CRM compounded faster over this window
CRM SAP
CRM vs SAP: by the numbers
- •SAP is the larger company ($252.93B vs $216.55B market cap).
- •CRM trades at the lower trailing earnings multiple (23.44 vs 26.53 P/E), one valuation lens rather than an overall verdict.
- •CRM converts more revenue to profit (21.99% vs 20.40% net margin).
- •CRM grew revenue faster over the past five years (13.30% vs 6.60% CAGR).
- •SAP pays the higher dividend yield (1.40% vs 0.67%).
Metrics side by side
Valuation
| Metric | CRM | SAP |
|---|---|---|
| P/E ratio | 23.44 | 26.53 |
| Forward P/E | 21.82 | 29.54 |
| P/S ratio | 4.80 | 5.48 |
| P/B ratio | 5.50 | 4.75 |
| EV / EBITDA | 18.35 | 18.13 |
| FCF yield | 7.18% | 4.14% |
Profitability
| Metric | CRM | SAP |
|---|---|---|
| Gross margin | 77.28% | 72.75% |
| Operating margin | 21.39% | 26.78% |
| Net margin | 21.99% | 20.40% |
| ROE | 25.18% | 17.70% |
| ROIC | 8.78% | 13.02% |
Dividends
| Metric | CRM | SAP |
|---|---|---|
| Dividend yield | 0.67% | 1.40% |
| Payout ratio | 21.81% | 41.45% |
Growth (annualized)
| Metric | CRM | SAP |
|---|---|---|
| Revenue CAGR (5Y) | 13.30% | 6.60% |
| EPS CAGR (5Y) | 11.87% | 5.95% |
| FCF CAGR (5Y) | 22.61% | 5.34% |
| Total return CAGR (5Y) | -0.21% | 8.85% |
Frequently asked
- Which has the lower trailing P/E, CRM or SAP?
- CRM has the lower trailing P/E: CRM trades at 23.44 and SAP at 26.53. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CRM or SAP?
- Over the past five years, CRM grew revenue faster — CRM at a 13.30% CAGR versus SAP at 6.60%.
- Does CRM or SAP pay a bigger dividend?
- CRM yields 0.67% and SAP yields 1.40% based on trailing dividends and the latest price.
- Is CRM or SAP more profitable?
- CRM runs the higher net margin — CRM at 21.99% versus SAP at 20.40%.
- How have CRM and SAP total returns compared?
- Over the past 10 years, CRM delivered 13.29% and SAP delivered 10.56% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioSAP SE P/E ratioSalesforce dividend yieldSAP SE dividend yieldSalesforce ROESAP SE ROESalesforce operating marginSAP SE operating marginSalesforce revenue growthSAP SE revenue growthSalesforce free cash flowSAP SE free cash flow
Salesforce & SAP SE appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 3, 2026.