Salesforce, Inc. (CRM) vs SAP SE (SAP)

A side-by-side comparison of Salesforce, Inc. and SAP SE across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 3, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnCRM vs SAP

growth of $100 · dividends reinvested · last 10y
CRM +248.1% (+13.3%/yr)SAP +175.7% (+10.7%/yr)CRM compounded faster over this window
100200300400500Start $10020182020202220242026$348$276
CRM SAP

CRM vs SAP: by the numbers

  • SAP is the larger company ($252.93B vs $216.55B market cap).
  • CRM trades at the lower trailing earnings multiple (23.44 vs 26.53 P/E), one valuation lens rather than an overall verdict.
  • CRM converts more revenue to profit (21.99% vs 20.40% net margin).
  • CRM grew revenue faster over the past five years (13.30% vs 6.60% CAGR).
  • SAP pays the higher dividend yield (1.40% vs 0.67%).

Metrics side by side

Valuation

MetricCRMSAP
P/E ratio23.4426.53
Forward P/E21.8229.54
P/S ratio4.805.48
P/B ratio5.504.75
EV / EBITDA18.3518.13
FCF yield7.18%4.14%

Profitability

MetricCRMSAP
Gross margin77.28%72.75%
Operating margin21.39%26.78%
Net margin21.99%20.40%
ROE25.18%17.70%
ROIC8.78%13.02%

Dividends

MetricCRMSAP
Dividend yield0.67%1.40%
Payout ratio21.81%41.45%

Growth (annualized)

MetricCRMSAP
Revenue CAGR (5Y)13.30%6.60%
EPS CAGR (5Y)11.87%5.95%
FCF CAGR (5Y)22.61%5.34%
Total return CAGR (5Y)-0.21%8.85%

Frequently asked

Which has the lower trailing P/E, CRM or SAP?
CRM has the lower trailing P/E: CRM trades at 23.44 and SAP at 26.53. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, CRM or SAP?
Over the past five years, CRM grew revenue faster — CRM at a 13.30% CAGR versus SAP at 6.60%.
Does CRM or SAP pay a bigger dividend?
CRM yields 0.67% and SAP yields 1.40% based on trailing dividends and the latest price.
Is CRM or SAP more profitable?
CRM runs the higher net margin — CRM at 21.99% versus SAP at 20.40%.
How have CRM and SAP total returns compared?
Over the past 10 years, CRM delivered 13.29% and SAP delivered 10.56% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 3, 2026.