Is CRM or SAP cheaper?

On trailing earnings, CRM is cheaper: CRM trades at a 17.40 P/E and SAP at 20.06.

Which has grown faster, CRM or SAP?

Over the past five years, CRM grew revenue faster — CRM at a 13.89% CAGR versus SAP at 6.51%.

Does CRM or SAP pay a bigger dividend?

CRM yields 1.14% and SAP yields 1.97% based on trailing dividends and the latest price.

Is CRM or SAP more profitable?

SAP runs the higher net margin — CRM at 18.73% versus SAP at 19.58%.

Which has been the better investment, CRM or SAP?

Over the past 10-year, SAP delivered the higher annualized total return — CRM at 6.60% versus SAP at 8.27%. Past performance doesn't predict future results.

Salesforce, Inc. (CRM) vs SAP SE (SAP)

CRM leads on 9 of 17 compared metrics.

A side-by-side comparison of Salesforce, Inc. and SAP SE across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 23, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — CRM vs SAP

growth of $100 · last 22y

CRM +3391.2%SAP +269.3%CRM compounded faster

Log scale — wide-divergence pair

CRM SAP

CRM vs SAP: by the numbers

•SAP is the larger company ($174.21B vs $122.95B market cap).
•CRM trades at the lower earnings multiple (17.40 vs 20.06 P/E).
•SAP converts more revenue to profit (19.58% vs 18.73% net margin).
•CRM grew revenue faster over the past five years (13.89% vs 6.51% CAGR).
•SAP pays the higher dividend yield (1.97% vs 1.14%).

Which is better, CRM or SAP?

Metric tally: CRM 9 · SAP 8

It depends on what you're optimizing for:

ValueCRM(lower P/E)

GrowthCRM(faster 5Y revenue CAGR)

IncomeSAP(higher dividend yield)

QualitySAP(higher ROIC)

Metrics side by side

Valuation

Metric	CRM	SAP
P/E ratio	17.40●	20.06
Forward P/E	10.62●	17.35
P/S ratio	3.05●	4.00
P/B ratio	3.82	3.37●
PEG ratio	1.24	0.27●
EV / EBITDA	11.69	11.33●
FCF yield	11.21%●	5.39%

Profitability

Metric	CRM	SAP
Gross margin	77.64%●	72.79%
Operating margin	21.94%	26.87%●
Net margin	18.73%	19.58%●
ROE	23.44%●	16.51%
ROIC	8.76%	12.45%●

Dividends

Metric	CRM	SAP
Dividend yield	1.14%	1.97%●
Payout ratio	21.81%	41.45%

Growth (annualized)

Metric	CRM	SAP
Revenue CAGR (5Y)	13.89%●	6.51%
EPS CAGR (5Y)	11.87%●	5.95%
FCF CAGR (5Y)	21.18%●	3.62%
Total return CAGR (5Y)	-8.88%	2.82%●

Frequently asked

Which is better, CRM or SAP?: It depends on your goal. value: CRM (lower P/E); growth: CRM (faster 5Y revenue CAGR); income: SAP (higher dividend yield); quality: SAP (higher ROIC). Across all compared metrics, CRM leads 9 to 8.
Is CRM or SAP cheaper?: On trailing earnings, CRM is cheaper: CRM trades at a 17.40 P/E and SAP at 20.06.
Which has grown faster, CRM or SAP?: Over the past five years, CRM grew revenue faster — CRM at a 13.89% CAGR versus SAP at 6.51%.
Does CRM or SAP pay a bigger dividend?: CRM yields 1.14% and SAP yields 1.97% based on trailing dividends and the latest price.
Is CRM or SAP more profitable?: SAP runs the higher net margin — CRM at 18.73% versus SAP at 19.58%.
Which has been the better investment, CRM or SAP?: Over the past 10-year, SAP delivered the higher annualized total return — CRM at 6.60% versus SAP at 8.27%. Past performance doesn't predict future results.

Go deeper

Full CRM analysis Full SAP analysis Interactive comparison tool

Dig into the metrics

Salesforce P/E ratio SAP SE P/E ratio Salesforce dividend yield SAP SE dividend yield Salesforce ROE SAP SE ROE Salesforce operating margin SAP SE operating margin Salesforce revenue growth SAP SE revenue growth Salesforce free cash flow SAP SE free cash flow

Salesforce & SAP SE appear in these rankings

Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 23, 2026.