Which has the lower trailing P/E, CRM or NOW?

CRM has the lower trailing P/E: CRM trades at 21.83 and NOW at 72.35. P/E is one valuation measure and does not by itself establish which business is cheaper.

Which has grown faster, CRM or NOW?

Over the past five years, NOW grew revenue faster — CRM at a 13.89% CAGR versus NOW at 23.29%.

Does CRM or NOW pay a bigger dividend?

CRM pays a dividend (0.91% yield), while NOW has no payments in the available dividend history.

Is CRM or NOW more profitable?

CRM runs the higher net margin — CRM at 18.73% versus NOW at 11.34%.

How have CRM and NOW total returns compared?

Over the past 10 years, CRM delivered 8.89% and NOW delivered 22.69% annualized total return. Past performance doesn't predict future results.

Salesforce, Inc. (CRM) vs ServiceNow, Inc. (NOW)

A side-by-side comparison of Salesforce, Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 30, 2026. Differences are shown without an overall score or investment verdict.

CRM

Salesforce, Inc.

$145.33B

$177.45TechnologyDelayed quote: Jul 30, 2026, 11:05 AM EDT

NOW

ServiceNow, Inc.

$111.80B

$108.14TechnologyDelayed quote: Jul 30, 2026, 11:05 AM EDT

Total return — CRM vs NOW

growth of $100 · dividends reinvested · last 14y

CRM +459.2%NOW +2252.8%NOW compounded faster

CRM NOW

CRM vs NOW: by the numbers

•CRM is the larger company ($145.33B vs $111.80B market cap).
•CRM trades at the lower trailing earnings multiple (21.83 vs 72.35 P/E), one valuation lens rather than an overall verdict.
•CRM converts more revenue to profit (18.73% vs 11.34% net margin).
•NOW grew revenue faster over the past five years (23.29% vs 13.89% CAGR).
•CRM pays a dividend (0.91% yield), while NOW has no payments in the available dividend history.

Metrics side by side

Valuation

Metric	CRM	NOW
P/E ratio	21.83	72.35
Forward P/E	16.00	28.43
P/S ratio	3.83	8.15
P/B ratio	4.79	6.42
PEG ratio	1.24	4.04
EV / EBITDA	14.96	57.79
FCF yield	8.94%	3.82%

Profitability

Metric	CRM	NOW
Gross margin	77.64%	74.77%
Operating margin	21.94%	11.40%
Net margin	18.73%	11.34%
ROE	23.44%	8.93%
ROIC	8.76%	8.98%

Dividends

Metric	CRM	NOW
Dividend yield	0.91%	N/A
Payout ratio	21.81%	N/A

Growth (annualized)

Metric	CRM	NOW
Revenue CAGR (5Y)	13.89%	23.29%
EPS CAGR (5Y)	11.87%	69.74%
FCF CAGR (5Y)	21.18%	24.63%
Total return CAGR (5Y)	-4.71%	-0.26%

Frequently asked

Which has the lower trailing P/E, CRM or NOW?: CRM has the lower trailing P/E: CRM trades at 21.83 and NOW at 72.35. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, CRM or NOW?: Over the past five years, NOW grew revenue faster — CRM at a 13.89% CAGR versus NOW at 23.29%.
Does CRM or NOW pay a bigger dividend?: CRM pays a dividend (0.91% yield), while NOW has no payments in the available dividend history.
Is CRM or NOW more profitable?: CRM runs the higher net margin — CRM at 18.73% versus NOW at 11.34%.
How have CRM and NOW total returns compared?: Over the past 10 years, CRM delivered 8.89% and NOW delivered 22.69% annualized total return. Past performance doesn't predict future results.

Go deeper

Full CRM analysis Full NOW analysis Interactive comparison tool

Dig into the metrics

Salesforce P/E ratio ServiceNow P/E ratio Salesforce dividend yield ServiceNow dividend yield Salesforce ROE ServiceNow ROE Salesforce operating margin ServiceNow operating margin Salesforce revenue growth ServiceNow revenue growth Salesforce free cash flow ServiceNow free cash flow

Salesforce & ServiceNow appear in these rankings

Fastest Revenue Growth Stocks Highest FCF Yield Stocks Highest 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 30, 2026.