Is CRM or NOW cheaper?

On trailing earnings, CRM is cheaper: CRM trades at a 19.22 P/E and NOW at 60.80.

Which has grown faster, CRM or NOW?

Over the past five years, NOW grew revenue faster — CRM at a 13.89% CAGR versus NOW at 23.64%.

Does CRM or NOW pay a bigger dividend?

CRM pays a dividend (1.28% yield) while NOW does not currently pay one.

Is CRM or NOW more profitable?

CRM runs the higher net margin — CRM at 18.73% versus NOW at 12.59%.

Which has been the better investment, CRM or NOW?

Over the past 10-year, NOW delivered the higher annualized total return — CRM at 7.51% versus NOW at 21.29%. Past performance doesn't predict future results.

Salesforce, Inc. (CRM) vs ServiceNow, Inc. (NOW)

CRM leads on 10 of 15 compared metrics.

A side-by-side comparison of Salesforce, Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — CRM vs NOW

growth of $100 · last 14y

CRM +403.6%NOW +1976.2%NOW compounded faster

CRM NOW

CRM vs NOW: by the numbers

•CRM is the larger company ($135.86B vs $105.35B market cap).
•CRM trades at the lower earnings multiple (19.22 vs 60.80 P/E).
•CRM converts more revenue to profit (18.73% vs 12.59% net margin).
•NOW grew revenue faster over the past five years (23.64% vs 13.89% CAGR).
•CRM pays a dividend (1.28% yield) while NOW does not currently pay one.

Which is better, CRM or NOW?

Metric tally: CRM 10 · NOW 5

It depends on what you're optimizing for:

ValueCRM(lower P/E)

GrowthNOW(faster 5Y revenue CAGR)

QualityNOW(higher ROIC)

Metrics side by side

Valuation

Metric	CRM	NOW
P/E ratio	19.22●	60.80
Forward P/E	11.75●	20.19
P/S ratio	3.37●	7.61
P/B ratio	4.22●	9.06
PEG ratio	1.24●	4.05
EV / EBITDA	13.63●	32.83
FCF yield	10.14%●	4.36%

Profitability

Metric	CRM	NOW
Gross margin	77.64%	76.56%
Operating margin	21.94%●	13.44%
Net margin	18.73%●	12.59%
ROE	23.44%●	14.98%
ROIC	8.76%	8.98%●

Dividends

Metric	CRM	NOW
Dividend yield	1.28%	—
Payout ratio	27.11%	—

Growth (annualized)

Metric	CRM	NOW
Revenue CAGR (5Y)	13.89%	23.64%●
EPS CAGR (5Y)	11.87%	69.74%●
FCF CAGR (5Y)	21.18%	24.23%●
Total return CAGR (5Y)	-6.82%	0.51%●

Frequently asked

Which is better, CRM or NOW?: It depends on your goal. value: CRM (lower P/E); growth: NOW (faster 5Y revenue CAGR); quality: NOW (higher ROIC). Across all compared metrics, CRM leads 10 to 5.
Is CRM or NOW cheaper?: On trailing earnings, CRM is cheaper: CRM trades at a 19.22 P/E and NOW at 60.80.
Which has grown faster, CRM or NOW?: Over the past five years, NOW grew revenue faster — CRM at a 13.89% CAGR versus NOW at 23.64%.
Does CRM or NOW pay a bigger dividend?: CRM pays a dividend (1.28% yield) while NOW does not currently pay one.
Is CRM or NOW more profitable?: CRM runs the higher net margin — CRM at 18.73% versus NOW at 12.59%.
Which has been the better investment, CRM or NOW?: Over the past 10-year, NOW delivered the higher annualized total return — CRM at 7.51% versus NOW at 21.29%. Past performance doesn't predict future results.

Go deeper

Full CRM analysis Full NOW analysis Interactive comparison tool

Dig into the metrics

Salesforce P/E ratio ServiceNow P/E ratio Salesforce dividend yield ServiceNow dividend yield Salesforce ROE ServiceNow ROE Salesforce operating margin ServiceNow operating margin Salesforce revenue growth ServiceNow revenue growth Salesforce free cash flow ServiceNow free cash flow

Salesforce & ServiceNow appear in these rankings

Fastest Revenue Growth Stocks Highest FCF Yield Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.