Salesforce, Inc. (CRM) vs International Business Machines Corporation (IBM)

A side-by-side comparison of Salesforce, Inc. and International Business Machines Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 28, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnCRM vs IBM

growth of $100 · dividends reinvested · last 10y
CRM +241.5% (+13.1%/yr)IBM +139.1% (+9.1%/yr)CRM compounded faster over this window
100200300400500Start $10020182020202220242026$342$239
CRM IBM

CRM vs IBM: by the numbers

  • IBM is the larger company ($221.96B vs $209.66B market cap).
  • IBM trades at the lower trailing earnings multiple (21.13 vs 23.00 P/E), one valuation lens rather than an overall verdict.
  • CRM converts more revenue to profit (21.99% vs 15.52% net margin).
  • CRM grew revenue faster over the past five years (13.30% vs 1.13% CAGR).
  • IBM pays the higher dividend yield (2.82% vs 0.68%).

Metrics side by side

Valuation

MetricCRMIBM
P/E ratio23.0021.13
Forward P/E21.4019.40
P/S ratio4.713.29
P/B ratio5.396.60
EV / EBITDA18.0516.28
FCF yield7.32%5.99%

Profitability

MetricCRMIBM
Gross margin77.28%58.43%
Operating margin21.39%17.86%
Net margin21.99%15.52%
ROE25.18%31.13%
ROIC8.78%10.12%

Dividends

MetricCRMIBM
Dividend yield0.68%2.82%
Payout ratio21.81%59.33%

Growth (annualized)

MetricCRMIBM
Revenue CAGR (5Y)13.30%1.13%
EPS CAGR (5Y)11.87%12.59%
FCF CAGR (5Y)22.61%-1.28%
Total return CAGR (5Y)-0.77%16.79%

Frequently asked

Which has the lower trailing P/E, CRM or IBM?
IBM has the lower trailing P/E: CRM trades at 23.00 and IBM at 21.13. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, CRM or IBM?
Over the past five years, CRM grew revenue faster — CRM at a 13.30% CAGR versus IBM at 1.13%.
Does CRM or IBM pay a bigger dividend?
CRM yields 0.68% and IBM yields 2.82% based on trailing dividends and the latest price.
Is CRM or IBM more profitable?
CRM runs the higher net margin — CRM at 21.99% versus IBM at 15.52%.
How have CRM and IBM total returns compared?
Over the past 10 years, CRM delivered 12.35% and IBM delivered 9.13% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 28, 2026.