Salesforce, Inc. (CRM) vs International Business Machines Corporation (IBM)
A side-by-side comparison of Salesforce, Inc. and International Business Machines Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 28, 2026. Differences are shown without an overall score or investment verdict.
CRM
Salesforce, Inc.
$256.00TechnologyDelayed quote: Aug 28, 2026, 4:00 PM EDT
IBM
International Business Machines Corporation
$235.59TechnologyDelayed quote: Aug 28, 2026, 4:00 PM EDT
Total return — CRM vs IBM
growth of $100 · dividends reinvested · last 10yCRM +241.5% (+13.1%/yr)IBM +139.1% (+9.1%/yr)CRM compounded faster over this window
CRM IBM
CRM vs IBM: by the numbers
- •IBM is the larger company ($221.96B vs $209.66B market cap).
- •IBM trades at the lower trailing earnings multiple (21.13 vs 23.00 P/E), one valuation lens rather than an overall verdict.
- •CRM converts more revenue to profit (21.99% vs 15.52% net margin).
- •CRM grew revenue faster over the past five years (13.30% vs 1.13% CAGR).
- •IBM pays the higher dividend yield (2.82% vs 0.68%).
Metrics side by side
Valuation
| Metric | CRM | IBM |
|---|---|---|
| P/E ratio | 23.00 | 21.13 |
| Forward P/E | 21.40 | 19.40 |
| P/S ratio | 4.71 | 3.29 |
| P/B ratio | 5.39 | 6.60 |
| EV / EBITDA | 18.05 | 16.28 |
| FCF yield | 7.32% | 5.99% |
Profitability
| Metric | CRM | IBM |
|---|---|---|
| Gross margin | 77.28% | 58.43% |
| Operating margin | 21.39% | 17.86% |
| Net margin | 21.99% | 15.52% |
| ROE | 25.18% | 31.13% |
| ROIC | 8.78% | 10.12% |
Dividends
| Metric | CRM | IBM |
|---|---|---|
| Dividend yield | 0.68% | 2.82% |
| Payout ratio | 21.81% | 59.33% |
Growth (annualized)
| Metric | CRM | IBM |
|---|---|---|
| Revenue CAGR (5Y) | 13.30% | 1.13% |
| EPS CAGR (5Y) | 11.87% | 12.59% |
| FCF CAGR (5Y) | 22.61% | -1.28% |
| Total return CAGR (5Y) | -0.77% | 16.79% |
Frequently asked
- Which has the lower trailing P/E, CRM or IBM?
- IBM has the lower trailing P/E: CRM trades at 23.00 and IBM at 21.13. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CRM or IBM?
- Over the past five years, CRM grew revenue faster — CRM at a 13.30% CAGR versus IBM at 1.13%.
- Does CRM or IBM pay a bigger dividend?
- CRM yields 0.68% and IBM yields 2.82% based on trailing dividends and the latest price.
- Is CRM or IBM more profitable?
- CRM runs the higher net margin — CRM at 21.99% versus IBM at 15.52%.
- How have CRM and IBM total returns compared?
- Over the past 10 years, CRM delivered 12.35% and IBM delivered 9.13% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioInternational Business Machines P/E ratioSalesforce dividend yieldInternational Business Machines dividend yieldSalesforce ROEInternational Business Machines ROESalesforce operating marginInternational Business Machines operating marginSalesforce revenue growthInternational Business Machines revenue growthSalesforce free cash flowInternational Business Machines free cash flow
Salesforce & International Business Machines appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 28, 2026.