Salesforce, Inc. (CRM) vs Fortinet, Inc. (FTNT)
A side-by-side comparison of Salesforce, Inc. and Fortinet, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 30, 2026. Differences are shown without an overall score or investment verdict.
CRM
Salesforce, Inc.
$177.62TechnologyDelayed quote: Jul 30, 2026, 10:15 AM EDT
FTNT
Fortinet, Inc.
$158.07TechnologyDelayed quote: Jul 30, 2026, 10:15 AM EDT
Total return — CRM vs FTNT
growth of $100 · dividends reinvested · last 17yCRM +1068.9%FTNT +9130.1%FTNT compounded faster
Log scale — wide-divergence pair
CRM FTNT
CRM vs FTNT: by the numbers
- •CRM is the larger company ($145.47B vs $115.81B market cap).
- •CRM trades at the lower trailing earnings multiple (21.83 vs 53.95 P/E), one valuation lens rather than an overall verdict.
- •FTNT converts more revenue to profit (28.17% vs 18.73% net margin).
- •FTNT grew revenue faster over the past five years (20.93% vs 13.89% CAGR).
- •CRM pays a dividend (0.91% yield), while FTNT has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | CRM | FTNT |
|---|---|---|
| P/E ratio | 21.83 | 53.95 |
| Forward P/E | 16.00 | 48.59 |
| P/S ratio | 3.83 | 15.09 |
| P/B ratio | 4.79 | 73.23 |
| PEG ratio | 1.24 | 4.64 |
| EV / EBITDA | 14.96 | 44.13 |
| FCF yield | 8.94% | 2.74% |
Profitability
| Metric | CRM | FTNT |
|---|---|---|
| Gross margin | 77.64% | 80.38% |
| Operating margin | 21.94% | 32.43% |
| Net margin | 18.73% | 28.17% |
| ROE | 23.44% | 136.72% |
| ROIC | 8.76% | 28.75% |
Dividends
| Metric | CRM | FTNT |
|---|---|---|
| Dividend yield | 0.91% | N/A |
| Payout ratio | 21.81% | N/A |
Growth (annualized)
| Metric | CRM | FTNT |
|---|---|---|
| Revenue CAGR (5Y) | 13.89% | 20.93% |
| EPS CAGR (5Y) | 11.87% | 32.39% |
| FCF CAGR (5Y) | 21.18% | 22.98% |
| Total return CAGR (5Y) | -4.71% | 22.82% |
Frequently asked
- Which has the lower trailing P/E, CRM or FTNT?
- CRM has the lower trailing P/E: CRM trades at 21.83 and FTNT at 53.95. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CRM or FTNT?
- Over the past five years, FTNT grew revenue faster — CRM at a 13.89% CAGR versus FTNT at 20.93%.
- Does CRM or FTNT pay a bigger dividend?
- CRM pays a dividend (0.91% yield), while FTNT has no payments in the available dividend history.
- Is CRM or FTNT more profitable?
- FTNT runs the higher net margin — CRM at 18.73% versus FTNT at 28.17%.
- How have CRM and FTNT total returns compared?
- Over the past 10 years, CRM delivered 8.89% and FTNT delivered 36.27% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Salesforce P/E ratioFortinet P/E ratioSalesforce dividend yieldFortinet dividend yieldSalesforce ROEFortinet ROESalesforce operating marginFortinet operating marginSalesforce revenue growthFortinet revenue growthSalesforce free cash flowFortinet free cash flow
Salesforce & Fortinet appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 30, 2026.