Salesforce, Inc. (CRM) vs Fortinet, Inc. (FTNT)

FTNT leads on 8 of 15 compared metrics, though CRM is the cheaper stock.

A side-by-side comparison of Salesforce, Inc. and Fortinet, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — CRM vs FTNT

growth of $100 · last 17y
CRM +960.0%FTNT +8556.8%FTNT compounded faster
Log scale — wide-divergence pair
101001k10kStart $10020122015201820212024$1,060$8,657
CRM FTNT

CRM vs FTNT: by the numbers

  • CRM is the larger company ($135.86B vs $107.19B market cap).
  • CRM trades at the lower earnings multiple (19.22 vs 56.49 P/E).
  • FTNT converts more revenue to profit (27.49% vs 18.73% net margin).
  • FTNT grew revenue faster over the past five years (21.13% vs 13.89% CAGR).
  • CRM pays a dividend (1.28% yield) while FTNT does not currently pay one.

Which is better, CRM or FTNT?

Metric tally: CRM 7 · FTNT 8

It depends on what you're optimizing for:

ValueCRM(lower P/E)
GrowthFTNT(faster 5Y revenue CAGR)
QualityFTNT(higher ROIC)

Valuation

MetricCRMFTNT
P/E ratio19.2256.49
Forward P/E11.7542.79
P/S ratio3.3715.29
P/B ratio4.22109.80
PEG ratio1.244.54
EV / EBITDA13.6339.77
FCF yield10.14%2.24%

Profitability

MetricCRMFTNT
Gross margin77.64%80.67%
Operating margin21.94%31.06%
Net margin18.73%27.49%
ROE23.44%197.48%
ROIC8.76%28.75%

Dividends

MetricCRMFTNT
Dividend yield1.28%
Payout ratio27.11%

Growth (annualized)

MetricCRMFTNT
Revenue CAGR (5Y)13.89%21.13%
EPS CAGR (5Y)11.87%32.39%
FCF CAGR (5Y)21.18%21.24%
Total return CAGR (5Y)-6.82%26.14%

Frequently asked

Which is better, CRM or FTNT?
It depends on your goal. value: CRM (lower P/E); growth: FTNT (faster 5Y revenue CAGR); quality: FTNT (higher ROIC). Across all compared metrics, FTNT leads 8 to 7.
Is CRM or FTNT cheaper?
On trailing earnings, CRM is cheaper: CRM trades at a 19.22 P/E and FTNT at 56.49.
Which has grown faster, CRM or FTNT?
Over the past five years, FTNT grew revenue faster — CRM at a 13.89% CAGR versus FTNT at 21.13%.
Does CRM or FTNT pay a bigger dividend?
CRM pays a dividend (1.28% yield) while FTNT does not currently pay one.
Is CRM or FTNT more profitable?
FTNT runs the higher net margin — CRM at 18.73% versus FTNT at 27.49%.
Which has been the better investment, CRM or FTNT?
Over the past 10-year, FTNT delivered the higher annualized total return — CRM at 7.51% versus FTNT at 36.02%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.