Campbell Soup Company (CPB) vs The J. M. Smucker Company (SJM)

CPB leads on 12 of 15 compared metrics.

A side-by-side comparison of Campbell Soup Company and The J. M. Smucker Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 16, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare

Total return — CPB vs SJM

growth of $100 · last 30y
CPB -28.3%SJM +485.6%SJM compounded faster
Log scale — wide-divergence pair
101001kStart $100200120062011201620212026$72$586
CPB SJM

CPB vs SJM: by the numbers

  • SJM is the larger company ($12.36B vs $6.65B market cap).
  • CPB is profitable (6.12% net margin) while SJM runs a net loss (-1.53%).
  • CPB grew revenue faster over the past five years (2.65% vs 2.49% CAGR).
  • CPB pays the higher dividend yield (6.99% vs 3.80%).

Which is better, CPB or SJM?

Metric tally: CPB 12 · SJM 3

It depends on what you're optimizing for:

GrowthCPB(faster 5Y revenue CAGR)
IncomeCPB(higher dividend yield)
QualityCPB(higher ROIC)

Metrics side by side

Valuation

MetricCPBSJM
P/E ratio10.99
Forward P/E11.3811.64
P/S ratio0.671.37
P/B ratio1.662.23
PEG ratio2.53
EV / EBITDA9.2936.65
FCF yield13.46%9.35%

Profitability

MetricCPBSJM
Gross margin28.85%33.53%
Operating margin11.51%3.98%
Net margin6.12%-1.53%
ROE15.09%-2.50%
ROIC7.96%2.53%

Dividends

MetricCPBSJM
Dividend yield6.99%3.80%
Payout ratio77.23%

Growth (annualized)

MetricCPBSJM
Revenue CAGR (5Y)2.65%2.49%
EPS CAGR (5Y)-17.80%9.57%
FCF CAGR (5Y)0.34%-1.68%
Total return CAGR (5Y)-9.91%0.43%

Frequently asked

Which is better, CPB or SJM?
It depends on your goal. growth: CPB (faster 5Y revenue CAGR); income: CPB (higher dividend yield); quality: CPB (higher ROIC). Across all compared metrics, CPB leads 12 to 3.
Which has grown faster, CPB or SJM?
Over the past five years, CPB grew revenue faster — CPB at a 2.65% CAGR versus SJM at 2.49%.
Does CPB or SJM pay a bigger dividend?
CPB yields 6.99% and SJM yields 3.80% based on trailing dividends and the latest price.
Is CPB or SJM more profitable?
CPB runs the higher net margin — CPB at 6.12% versus SJM at -1.53%.
Which has been the better investment, CPB or SJM?
Over the past 10-year, SJM delivered the higher annualized total return — CPB at -6.58% versus SJM at 1.00%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 16, 2026.