Campbell Soup Company (CPB) vs The J. M. Smucker Company (SJM)
CPB leads on 12 of 15 compared metrics.
A side-by-side comparison of Campbell Soup Company and The J. M. Smucker Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 16, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
CPB
Campbell Soup Company
$22.31Consumer Defensive
SJM
The J. M. Smucker Company
$115.94Consumer Defensive
Total return — CPB vs SJM
growth of $100 · last 30yCPB -28.3%SJM +485.6%SJM compounded faster
Log scale — wide-divergence pair
CPB SJM
CPB vs SJM: by the numbers
- •SJM is the larger company ($12.36B vs $6.65B market cap).
- •CPB is profitable (6.12% net margin) while SJM runs a net loss (-1.53%).
- •CPB grew revenue faster over the past five years (2.65% vs 2.49% CAGR).
- •CPB pays the higher dividend yield (6.99% vs 3.80%).
Which is better, CPB or SJM?
Metric tally: CPB 12 · SJM 3It depends on what you're optimizing for:
GrowthCPB(faster 5Y revenue CAGR)
IncomeCPB(higher dividend yield)
QualityCPB(higher ROIC)
Metrics side by side
Valuation
| Metric | CPB | SJM |
|---|---|---|
| P/E ratio | 10.99 | — |
| Forward P/E | 11.38● | 11.64 |
| P/S ratio | 0.67● | 1.37 |
| P/B ratio | 1.66● | 2.23 |
| PEG ratio | 2.53 | — |
| EV / EBITDA | 9.29● | 36.65 |
| FCF yield | 13.46%● | 9.35% |
Profitability
| Metric | CPB | SJM |
|---|---|---|
| Gross margin | 28.85% | 33.53%● |
| Operating margin | 11.51%● | 3.98% |
| Net margin | 6.12%● | -1.53% |
| ROE | 15.09%● | -2.50% |
| ROIC | 7.96%● | 2.53% |
Dividends
| Metric | CPB | SJM |
|---|---|---|
| Dividend yield | 6.99%● | 3.80% |
| Payout ratio | 77.23% | — |
Growth (annualized)
| Metric | CPB | SJM |
|---|---|---|
| Revenue CAGR (5Y) | 2.65%● | 2.49% |
| EPS CAGR (5Y) | -17.80% | 9.57%● |
| FCF CAGR (5Y) | 0.34%● | -1.68% |
| Total return CAGR (5Y) | -9.91% | 0.43%● |
Frequently asked
- Which is better, CPB or SJM?
- It depends on your goal. growth: CPB (faster 5Y revenue CAGR); income: CPB (higher dividend yield); quality: CPB (higher ROIC). Across all compared metrics, CPB leads 12 to 3.
- Which has grown faster, CPB or SJM?
- Over the past five years, CPB grew revenue faster — CPB at a 2.65% CAGR versus SJM at 2.49%.
- Does CPB or SJM pay a bigger dividend?
- CPB yields 6.99% and SJM yields 3.80% based on trailing dividends and the latest price.
- Is CPB or SJM more profitable?
- CPB runs the higher net margin — CPB at 6.12% versus SJM at -1.53%.
- Which has been the better investment, CPB or SJM?
- Over the past 10-year, SJM delivered the higher annualized total return — CPB at -6.58% versus SJM at 1.00%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Campbell Soup P/E ratioJ. M. Smucker P/E ratioCampbell Soup dividend yieldJ. M. Smucker dividend yieldCampbell Soup ROEJ. M. Smucker ROECampbell Soup operating marginJ. M. Smucker operating marginCampbell Soup revenue growthJ. M. Smucker revenue growthCampbell Soup free cash flowJ. M. Smucker free cash flow
Campbell Soup & J. M. Smucker appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 16, 2026.