Costco Wholesale Corporation (COST) vs Altria Group, Inc. (MO)
A side-by-side comparison of Costco Wholesale Corporation and Altria Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
COST
Costco Wholesale Corporation
$905.08Consumer DefensiveDelayed quote: Sep 15, 2026, 3:20 PM EDT
MO
Altria Group, Inc.
$70.26Consumer DefensiveDelayed quote: Sep 15, 2026, 3:20 PM EDT
Total return — COST vs MO
growth of $100 · dividends reinvested · last 10yCOST +530.0% (+20.2%/yr)MO +115.7% (+8.0%/yr)COST compounded faster over this window
COST MO
COST vs MO: by the numbers
- •COST is the larger company ($401.38B vs $117.31B market cap).
- •MO trades at the lower trailing earnings multiple (14.82 vs 45.53 P/E), one valuation lens rather than an overall verdict.
- •MO converts more revenue to profit (36.46% vs 3.01% net margin).
- •COST grew revenue faster over the past five years (9.48% vs -0.68% CAGR).
- •MO pays the higher dividend yield (6.15% vs 0.61%).
Metrics side by side
Valuation
| Metric | COST | MO |
|---|---|---|
| P/E ratio | 45.53 | 14.82 |
| Forward P/E | 39.93 | 12.37 |
| P/S ratio | 1.37 | 5.36 |
| P/B ratio | 11.98 | N/A |
| EV / EBITDA | 28.33 | 11.20 |
| FCF yield | 2.19% | 7.08% |
Profitability
| Metric | COST | MO |
|---|---|---|
| Gross margin | 12.88% | 70.99% |
| Operating margin | 3.82% | 55.95% |
| Net margin | 3.01% | 36.46% |
| ROE | 26.38% | N/A |
| ROIC | 19.01% | 34.45% |
Dividends
| Metric | COST | MO |
|---|---|---|
| Dividend yield | 0.61% | 6.15% |
| Payout ratio | 27.87% | 89.45% |
Growth (annualized)
| Metric | COST | MO |
|---|---|---|
| Revenue CAGR (5Y) | 9.48% | -0.68% |
| EPS CAGR (5Y) | 15.04% | 11.36% |
| FCF CAGR (5Y) | 4.95% | 6.93% |
| Total return CAGR (5Y) | 14.94% | 15.00% |
Frequently asked
- Which has the lower trailing P/E, COST or MO?
- MO has the lower trailing P/E: COST trades at 45.53 and MO at 14.82. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, COST or MO?
- Over the past five years, COST grew revenue faster — COST at a 9.48% CAGR versus MO at -0.68%.
- Does COST or MO pay a bigger dividend?
- COST yields 0.61% and MO yields 6.15% based on trailing dividends and the latest price.
- Is COST or MO more profitable?
- MO runs the higher net margin — COST at 3.01% versus MO at 36.46%.
- How have COST and MO total returns compared?
- Over the past 10 years, COST delivered 20.59% and MO delivered 7.96% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Costco Wholesale P/E ratioAltria P/E ratioCostco Wholesale dividend yieldAltria dividend yieldCostco Wholesale ROEAltria ROECostco Wholesale operating marginAltria operating marginCostco Wholesale revenue growthAltria revenue growthCostco Wholesale free cash flowAltria free cash flow
Costco Wholesale & Altria appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.