Costco Wholesale Corporation (COST) vs Altria Group, Inc. (MO)
A side-by-side comparison of Costco Wholesale Corporation and Altria Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of August 1, 2026. Differences are shown without an overall score or investment verdict.
COST
Costco Wholesale Corporation
$951.89Consumer DefensiveAt close: Jul 31, 2026, 4:00 PM ET
MO
Altria Group, Inc.
$68.31Consumer DefensiveDelayed quote: Jul 31, 2026, 4:00 PM EDT
Total return — COST vs MO
growth of $100 · dividends reinvested · last 30yCOST +11886.5%MO +1023.5%COST compounded faster
Log scale — wide-divergence pair
COST MO
COST vs MO: by the numbers
- •COST is the larger company ($422.14B vs $114.07B market cap).
- •MO trades at the lower trailing earnings multiple (14.42 vs 47.88 P/E), one valuation lens rather than an overall verdict.
- •MO converts more revenue to profit (36.46% vs 3.01% net margin).
- •COST grew revenue faster over the past five years (9.48% vs -0.68% CAGR).
- •MO pays the higher dividend yield (6.21% vs 0.56%).
Metrics side by side
Valuation
| Metric | COST | MO |
|---|---|---|
| P/E ratio | 47.88 | 14.42 |
| Forward P/E | 46.34 | 12.02 |
| P/S ratio | 1.44 | 5.22 |
| P/B ratio | 12.62 | N/A |
| PEG ratio | 5.23 | 1.27 |
| EV / EBITDA | 29.90 | 12.84 |
| FCF yield | 2.08% | 7.27% |
Profitability
| Metric | COST | MO |
|---|---|---|
| Gross margin | 12.88% | 70.99% |
| Operating margin | 3.82% | 55.95% |
| Net margin | 3.01% | 36.46% |
| ROE | 26.38% | -198.37% |
| ROIC | 19.44% | 34.32% |
Dividends
| Metric | COST | MO |
|---|---|---|
| Dividend yield | 0.56% | 6.21% |
| Payout ratio | 29.44% | 103.16% |
Growth (annualized)
| Metric | COST | MO |
|---|---|---|
| Revenue CAGR (5Y) | 9.48% | -0.68% |
| EPS CAGR (5Y) | 15.04% | 11.36% |
| FCF CAGR (5Y) | 4.95% | 6.93% |
| Total return CAGR (5Y) | 17.97% | 15.98% |
Frequently asked
- Which has the lower trailing P/E, COST or MO?
- MO has the lower trailing P/E: COST trades at 47.88 and MO at 14.42. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, COST or MO?
- Over the past five years, COST grew revenue faster — COST at a 9.48% CAGR versus MO at -0.68%.
- Does COST or MO pay a bigger dividend?
- COST yields 0.56% and MO yields 6.21% based on trailing dividends and the latest price.
- Is COST or MO more profitable?
- MO runs the higher net margin — COST at 3.01% versus MO at 36.46%.
- How have COST and MO total returns compared?
- Over the past 10 years, COST delivered 19.98% and MO delivered 7.18% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Costco Wholesale P/E ratioAltria P/E ratioCostco Wholesale dividend yieldAltria dividend yieldCostco Wholesale ROEAltria ROECostco Wholesale operating marginAltria operating marginCostco Wholesale revenue growthAltria revenue growthCostco Wholesale free cash flowAltria free cash flow
Costco Wholesale & Altria appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified August 1, 2026.