Costco Wholesale Corporation (COST) vs Altria Group, Inc. (MO)

A side-by-side comparison of Costco Wholesale Corporation and Altria Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnCOST vs MO

growth of $100 · dividends reinvested · last 10y
COST +530.0% (+20.2%/yr)MO +115.7% (+8.0%/yr)COST compounded faster over this window
200400600Start $10020182020202220242026$630$216
COST MO

COST vs MO: by the numbers

  • COST is the larger company ($401.38B vs $117.31B market cap).
  • MO trades at the lower trailing earnings multiple (14.82 vs 45.53 P/E), one valuation lens rather than an overall verdict.
  • MO converts more revenue to profit (36.46% vs 3.01% net margin).
  • COST grew revenue faster over the past five years (9.48% vs -0.68% CAGR).
  • MO pays the higher dividend yield (6.15% vs 0.61%).

Metrics side by side

Valuation

MetricCOSTMO
P/E ratio45.5314.82
Forward P/E39.9312.37
P/S ratio1.375.36
P/B ratio11.98N/A
EV / EBITDA28.3311.20
FCF yield2.19%7.08%

Profitability

MetricCOSTMO
Gross margin12.88%70.99%
Operating margin3.82%55.95%
Net margin3.01%36.46%
ROE26.38%N/A
ROIC19.01%34.45%

Dividends

MetricCOSTMO
Dividend yield0.61%6.15%
Payout ratio27.87%89.45%

Growth (annualized)

MetricCOSTMO
Revenue CAGR (5Y)9.48%-0.68%
EPS CAGR (5Y)15.04%11.36%
FCF CAGR (5Y)4.95%6.93%
Total return CAGR (5Y)14.94%15.00%

Frequently asked

Which has the lower trailing P/E, COST or MO?
MO has the lower trailing P/E: COST trades at 45.53 and MO at 14.82. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, COST or MO?
Over the past five years, COST grew revenue faster — COST at a 9.48% CAGR versus MO at -0.68%.
Does COST or MO pay a bigger dividend?
COST yields 0.61% and MO yields 6.15% based on trailing dividends and the latest price.
Is COST or MO more profitable?
MO runs the higher net margin — COST at 3.01% versus MO at 36.46%.
How have COST and MO total returns compared?
Over the past 10 years, COST delivered 20.59% and MO delivered 7.96% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.