The Clorox Company (CLX) vs Expedia Group, Inc. (EXPE)
A side-by-side comparison of The Clorox Company and Expedia Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: CLX is classified in Consumer Defensive; EXPE is classified in Consumer Cyclical. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
CLX
The Clorox Company
$100.32Consumer DefensiveDelayed quote: Jul 28, 2026, 4:00 PM EDT
EXPE
Expedia Group, Inc.
$295.79Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — CLX vs EXPE
growth of $100 · dividends reinvested · last 21yCLX +213.3%EXPE +1269.4%EXPE compounded faster
CLX EXPE
CLX vs EXPE: by the numbers
- •EXPE is the larger company ($33.87B vs $12.13B market cap).
- •CLX trades at the lower trailing earnings multiple (15.81 vs 24.50 P/E), one valuation lens rather than an overall verdict.
- •CLX converts more revenue to profit (11.18% vs 9.81% net margin).
- •EXPE grew revenue faster over the past five years (29.07% vs 1.11% CAGR).
- •CLX pays the higher dividend yield (5.09% vs 0.63%).
Metrics side by side
Valuation
| Metric | CLX | EXPE |
|---|---|---|
| P/E ratio | 15.81 | 24.50 |
| Forward P/E | 17.64 | 13.98 |
| P/S ratio | 1.75 | 2.24 |
| P/B ratio | 37.48 | 58.88 |
| PEG ratio | 0.10 | 2.77 |
| EV / EBITDA | 11.79 | 9.21 |
| FCF yield | 3.20% | 13.81% |
Profitability
| Metric | CLX | EXPE |
|---|---|---|
| Gross margin | 43.85% | 90.27% |
| Operating margin | 15.68% | 16.15% |
| Net margin | 11.18% | 9.81% |
| ROE | 252.34% | 258.33% |
| ROIC | 24.10% | 18.64% |
Dividends
| Metric | CLX | EXPE |
|---|---|---|
| Dividend yield | 5.09% | 0.63% |
| Payout ratio | 75.61% | 17.05% |
Growth (annualized)
| Metric | CLX | EXPE |
|---|---|---|
| Revenue CAGR (5Y) | 1.11% | 29.07% |
| EPS CAGR (5Y) | -2.54% | 17.91% |
| FCF CAGR (5Y) | -21.87% | 18.68% |
| Total return CAGR (5Y) | -8.08% | 11.47% |
Frequently asked
- Which has the lower trailing P/E, CLX or EXPE?
- CLX has the lower trailing P/E: CLX trades at 15.81 and EXPE at 24.50. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CLX or EXPE?
- Over the past five years, EXPE grew revenue faster — CLX at a 1.11% CAGR versus EXPE at 29.07%.
- Does CLX or EXPE pay a bigger dividend?
- CLX yields 5.09% and EXPE yields 0.63% based on trailing dividends and the latest price.
- Is CLX or EXPE more profitable?
- CLX runs the higher net margin — CLX at 11.18% versus EXPE at 9.81%.
- How have CLX and EXPE total returns compared?
- Over the past 10 years, CLX delivered 0.32% and EXPE delivered 9.60% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Clorox P/E ratioExpedia P/E ratioClorox dividend yieldExpedia dividend yieldClorox ROEExpedia ROEClorox operating marginExpedia operating marginClorox revenue growthExpedia revenue growthClorox free cash flowExpedia free cash flow
Clorox & Expedia appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.