The Clorox Company (CLX) vs Campbell Soup Company (CPB)
CPB leads on 9 of 17 compared metrics.
A side-by-side comparison of The Clorox Company and Campbell Soup Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 15, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
CLX
The Clorox Company
$95.98Consumer Defensive
CPB
Campbell Soup Company
$22.31Consumer Defensive
Total return — CLX vs CPB
growth of $100 · last 30yCLX +374.0%CPB -28.3%CLX compounded faster
Log scale — wide-divergence pair
CLX CPB
CLX vs CPB: by the numbers
- •CLX is the larger company ($11.61B vs $6.65B market cap).
- •CPB trades at the lower earnings multiple (10.99 vs 15.58 P/E).
- •CLX converts more revenue to profit (11.18% vs 6.12% net margin).
- •CPB grew revenue faster over the past five years (2.65% vs -2.11% CAGR).
- •CPB pays the higher dividend yield (6.99% vs 5.17%).
Which is better, CLX or CPB?
Metric tally: CLX 8 · CPB 9It depends on what you're optimizing for:
ValueCPB(lower P/E)
GrowthCPB(faster 5Y revenue CAGR)
IncomeCPB(higher dividend yield)
QualityCLX(higher ROIC)
Metrics side by side
Valuation
| Metric | CLX | CPB |
|---|---|---|
| P/E ratio | 15.58 | 10.99● |
| Forward P/E | 15.44 | 11.38● |
| P/S ratio | 1.73 | 0.67● |
| P/B ratio | 36.93 | 1.66● |
| PEG ratio | 0.10● | 2.53 |
| EV / EBITDA | 11.43 | 9.29● |
| FCF yield | 3.25% | 13.46%● |
Profitability
| Metric | CLX | CPB |
|---|---|---|
| Gross margin | 43.85%● | 28.85% |
| Operating margin | 15.68%● | 11.51% |
| Net margin | 11.18%● | 6.12% |
| ROE | 252.34%● | 15.09% |
| ROIC | 24.10%● | 7.96% |
Dividends
| Metric | CLX | CPB |
|---|---|---|
| Dividend yield | 5.17% | 6.99%● |
| Payout ratio | 75.61% | 77.23% |
Growth (annualized)
| Metric | CLX | CPB |
|---|---|---|
| Revenue CAGR (5Y) | -2.11% | 2.65%● |
| EPS CAGR (5Y) | -2.54%● | -17.80% |
| FCF CAGR (5Y) | -21.87% | 0.34%● |
| Total return CAGR (5Y) | -8.09%● | -9.91% |
Frequently asked
- Which is better, CLX or CPB?
- It depends on your goal. value: CPB (lower P/E); growth: CPB (faster 5Y revenue CAGR); income: CPB (higher dividend yield); quality: CLX (higher ROIC). Across all compared metrics, CPB leads 9 to 8.
- Is CLX or CPB cheaper?
- On trailing earnings, CPB is cheaper: CLX trades at a 15.58 P/E and CPB at 10.99.
- Which has grown faster, CLX or CPB?
- Over the past five years, CPB grew revenue faster — CLX at a -2.11% CAGR versus CPB at 2.65%.
- Does CLX or CPB pay a bigger dividend?
- CLX yields 5.17% and CPB yields 6.99% based on trailing dividends and the latest price.
- Is CLX or CPB more profitable?
- CLX runs the higher net margin — CLX at 11.18% versus CPB at 6.12%.
- Which has been the better investment, CLX or CPB?
- Over the past 10-year, CLX delivered the higher annualized total return — CLX at -0.24% versus CPB at -6.58%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Clorox P/E ratioCampbell Soup P/E ratioClorox dividend yieldCampbell Soup dividend yieldClorox ROECampbell Soup ROEClorox operating marginCampbell Soup operating marginClorox revenue growthCampbell Soup revenue growthClorox free cash flowCampbell Soup free cash flow
Clorox & Campbell Soup appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 15, 2026.