The Clorox Company (CLX) vs Coca-Cola Consolidated, Inc. (COKE)
A side-by-side comparison of The Clorox Company and Coca-Cola Consolidated, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.
CLX
The Clorox Company
$83.02Consumer DefensiveDelayed quote: Oct 6, 2026, 9:30 AM EDT
COKE
Coca-Cola Consolidated, Inc.
$194.64Consumer DefensiveDelayed quote: Oct 6, 2026, 9:30 AM EDT
Total return — CLX vs COKE
growth of $100 · dividends reinvested · last 10yCLX -8.3% (-0.9%/yr)COKE +1362.2% (+30.8%/yr)COKE compounded faster over this window
Log scale — wide-divergence pair
CLX COKE
CLX vs COKE: by the numbers
- •COKE is the larger company ($15.29B vs $10.04B market cap).
- •CLX trades at the lower trailing earnings multiple (17.26 vs 25.85 P/E), one valuation lens rather than an overall verdict.
- •CLX converts more revenue to profit (8.74% vs 7.15% net margin).
- •COKE grew revenue faster over the past five years (7.69% vs -1.75% CAGR).
- •CLX pays the higher dividend yield (6.06% vs 0.51%).
Metrics side by side
Valuation
| Metric | CLX | COKE |
|---|---|---|
| P/E ratio | 17.26 | 25.85 |
| Forward P/E | 14.44 | N/A |
| PEG ratio | N/A | 0.86 |
| P/S ratio | 1.49 | 1.99 |
| P/B ratio | 111.54 | N/A |
| EV / EBITDA | 8.08 | 14.67 |
| FCF yield | 4.03% | 4.22% |
Profitability
| Metric | CLX | COKE |
|---|---|---|
| Gross margin | 42.32% | 38.76% |
| Operating margin | 24.73% | 13.01% |
| Net margin | 8.74% | 7.15% |
| ROE | 652.22% | N/A |
| ROIC | 20.67% | 22.53% |
Dividends
| Metric | CLX | COKE |
|---|---|---|
| Dividend yield | 6.06% | 0.51% |
| Payout ratio | 103.33% | 13.28% |
Growth (annualized)
| Metric | CLX | COKE |
|---|---|---|
| Revenue CAGR (5Y) | -1.75% | 7.69% |
| EPS CAGR (5Y) | -3.13% | 33.33% |
| FCF CAGR (5Y) | -15.59% | 14.65% |
| Total return CAGR (5Y) | -9.67% | 37.62% |
Frequently asked
- Which has the lower trailing P/E, CLX or COKE?
- CLX has the lower trailing P/E: CLX trades at 17.26 and COKE at 25.85. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CLX or COKE?
- Over the past five years, COKE grew revenue faster — CLX at a -1.75% CAGR versus COKE at 7.69%.
- Does CLX or COKE pay a bigger dividend?
- CLX yields 6.06% and COKE yields 0.51% based on trailing dividends and the latest price.
- Is CLX or COKE more profitable?
- CLX runs the higher net margin — CLX at 8.74% versus COKE at 7.15%.
- How have CLX and COKE total returns compared?
- Over the past 10 years, CLX delivered -0.92% and COKE delivered 30.97% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Clorox P/E ratioCoca-Cola Consolidated P/E ratioClorox dividend yieldCoca-Cola Consolidated dividend yieldClorox ROECoca-Cola Consolidated ROEClorox operating marginCoca-Cola Consolidated operating marginClorox revenue growthCoca-Cola Consolidated revenue growthClorox free cash flowCoca-Cola Consolidated free cash flow
Clorox & Coca-Cola Consolidated appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.