The Clorox Company (CLX) vs Coca-Cola Consolidated, Inc. (COKE)

A side-by-side comparison of The Clorox Company and Coca-Cola Consolidated, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total return — CLX vs COKE

growth of $100 · dividends reinvested · last 10y
CLX -8.3% (-0.9%/yr)COKE +1362.2% (+30.8%/yr)COKE compounded faster over this window
Log scale — wide-divergence pair
101001k10kStart $10020182020202220242026$92$1,462
CLX COKE

CLX vs COKE: by the numbers

  • •COKE is the larger company ($15.29B vs $10.04B market cap).
  • •CLX trades at the lower trailing earnings multiple (17.26 vs 25.85 P/E), one valuation lens rather than an overall verdict.
  • •CLX converts more revenue to profit (8.74% vs 7.15% net margin).
  • •COKE grew revenue faster over the past five years (7.69% vs -1.75% CAGR).
  • •CLX pays the higher dividend yield (6.06% vs 0.51%).

Metrics side by side

Valuation

MetricCLXCOKE
P/E ratio17.2625.85
Forward P/E14.44N/A
PEG ratioN/A0.86
P/S ratio1.491.99
P/B ratio111.54N/A
EV / EBITDA8.0814.67
FCF yield4.03%4.22%

Profitability

MetricCLXCOKE
Gross margin42.32%38.76%
Operating margin24.73%13.01%
Net margin8.74%7.15%
ROE652.22%N/A
ROIC20.67%22.53%

Dividends

MetricCLXCOKE
Dividend yield6.06%0.51%
Payout ratio103.33%13.28%

Growth (annualized)

MetricCLXCOKE
Revenue CAGR (5Y)-1.75%7.69%
EPS CAGR (5Y)-3.13%33.33%
FCF CAGR (5Y)-15.59%14.65%
Total return CAGR (5Y)-9.67%37.62%

Frequently asked

Which has the lower trailing P/E, CLX or COKE?
CLX has the lower trailing P/E: CLX trades at 17.26 and COKE at 25.85. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, CLX or COKE?
Over the past five years, COKE grew revenue faster — CLX at a -1.75% CAGR versus COKE at 7.69%.
Does CLX or COKE pay a bigger dividend?
CLX yields 6.06% and COKE yields 0.51% based on trailing dividends and the latest price.
Is CLX or COKE more profitable?
CLX runs the higher net margin — CLX at 8.74% versus COKE at 7.15%.
How have CLX and COKE total returns compared?
Over the past 10 years, CLX delivered -0.92% and COKE delivered 30.97% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.