Colgate-Palmolive Company (CL) vs Kimberly-Clark Corporation (KMB)

KMB leads on 9 of 16 compared metrics.

A side-by-side comparison of Colgate-Palmolive Company and Kimberly-Clark Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — CL vs KMB

growth of $100 · last 30y
CL +777.0%KMB +195.9%CL compounded faster
2004006008001kStart $100200120062011201620212026$877$296
CL KMB

CL vs KMB: by the numbers

  • CL is the larger company ($71.58B vs $33.95B market cap).
  • KMB trades at the lower earnings multiple (16.06 vs 34.75 P/E).
  • KMB converts more revenue to profit (12.81% vs 10.04% net margin).
  • CL grew revenue faster over the past five years (4.46% vs -2.61% CAGR).
  • KMB pays the higher dividend yield (4.97% vs 2.34%).

Which is better, CL or KMB?

Metric tally: CL 7 · KMB 9

It depends on what you're optimizing for:

ValueKMB(lower P/E)
GrowthCL(faster 5Y revenue CAGR)
IncomeKMB(higher dividend yield)
QualityCL(higher ROIC)

Valuation

MetricCLKMB
P/E ratio34.7516.06
Forward P/E22.2213.49
P/S ratio3.462.06
P/B ratio496.6618.98
EV / EBITDA21.1713.26
FCF yield5.23%7.56%

Profitability

MetricCLKMB
Gross margin60.06%35.86%
Operating margin21.21%13.27%
Net margin10.04%12.81%
ROE1439.31%117.98%
ROIC30.34%17.62%

Dividends

MetricCLKMB
Dividend yield2.34%4.97%
Payout ratio79.17%83.55%

Growth (annualized)

MetricCLKMB
Revenue CAGR (5Y)4.46%-2.61%
EPS CAGR (5Y)-3.47%-2.50%
FCF CAGR (5Y)3.88%3.38%
Total return CAGR (5Y)3.78%-0.94%

Frequently asked

Which is better, CL or KMB?
It depends on your goal. value: KMB (lower P/E); growth: CL (faster 5Y revenue CAGR); income: KMB (higher dividend yield); quality: CL (higher ROIC). Across all compared metrics, KMB leads 9 to 7.
Is CL or KMB cheaper?
On trailing earnings, KMB is cheaper: CL trades at a 34.75 P/E and KMB at 16.06.
Which has grown faster, CL or KMB?
Over the past five years, CL grew revenue faster — CL at a 4.46% CAGR versus KMB at -2.61%.
Does CL or KMB pay a bigger dividend?
CL yields 2.34% and KMB yields 4.97% based on trailing dividends and the latest price.
Is CL or KMB more profitable?
KMB runs the higher net margin — CL at 10.04% versus KMB at 12.81%.
Which has been the better investment, CL or KMB?
Over the past 10-year, CL delivered the higher annualized total return — CL at 4.61% versus KMB at 1.05%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.