Colgate-Palmolive Company (CL) vs Diageo plc (DEO)
A side-by-side comparison of Colgate-Palmolive Company and Diageo plc across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 2, 2026. Differences are shown without an overall score or investment verdict.
CL
Colgate-Palmolive Company
$84.26Consumer DefensiveDelayed quote: Oct 2, 2026, 4:00 PM EDT
DEO
Diageo plc
$84.75Consumer DefensiveDelayed quote: Oct 2, 2026, 4:00 PM EDT
Total return — CL vs DEO
growth of $100 · dividends reinvested · last 10yCL +48.2% (+4.0%/yr)DEO -2.0% (-0.2%/yr)CL compounded faster over this window
CL DEO
CL vs DEO: by the numbers
- •CL is the larger company ($67.42B vs $47.11B market cap).
- •CL converts more revenue to profit (9.68% vs 8.84% net margin).
- •CL grew revenue faster over the past five years (4.26% vs 2.17% CAGR).
- •DEO pays the higher dividend yield (3.92% vs 2.48%).
Metrics side by side
Valuation
| Metric | CL | DEO |
|---|---|---|
| P/E ratio | 33.38 | N/A |
| Forward P/E | 21.80 | N/A |
| P/S ratio | 3.20 | N/A |
| P/B ratio | 285.69 | 4.33 |
| EV / EBITDA | 14.82 | N/A |
| FCF yield | 5.72% | N/A |
Profitability
| Metric | CL | DEO |
|---|---|---|
| Gross margin | 60.42% | 59.47% |
| Operating margin | 20.65% | 28.36% |
| Net margin | 9.68% | 8.84% |
| ROE | 863.14% | 15.95% |
| ROIC | 29.91% | 10.97% |
Dividends
| Metric | CL | DEO |
|---|---|---|
| Dividend yield | 2.48% | 3.92% |
| Payout ratio | 83.20% | N/A |
Growth (annualized)
| Metric | CL | DEO |
|---|---|---|
| Revenue CAGR (5Y) | 4.26% | 2.17% |
| EPS CAGR (5Y) | -3.47% | -13.13% |
| FCF CAGR (5Y) | 7.70% | -5.30% |
| Total return CAGR (5Y) | 4.72% | -13.10% |
Frequently asked
- Which has grown faster, CL or DEO?
- Over the past five years, CL grew revenue faster — CL at a 4.26% CAGR versus DEO at 2.17%.
- Does CL or DEO pay a bigger dividend?
- CL yields 2.48% and DEO yields 3.92% based on trailing dividends and the latest price.
- Is CL or DEO more profitable?
- CL runs the higher net margin — CL at 9.68% versus DEO at 8.84%.
- How have CL and DEO total returns compared?
- Over the past 10 years, CL delivered 3.74% and DEO delivered -0.73% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Colgate-Palmolive P/E ratioColgate-Palmolive dividend yieldDiageo dividend yieldColgate-Palmolive ROEDiageo ROEColgate-Palmolive operating marginDiageo operating marginColgate-Palmolive revenue growthDiageo revenue growthColgate-Palmolive free cash flowDiageo free cash flow
Colgate-Palmolive & Diageo appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 2, 2026.