Cboe Global Markets, Inc. (CBOE) vs Principal Financial Group, Inc. (PFG)

CBOE leads on 9 of 14 compared metrics, though PFG is the cheaper stock.

A side-by-side comparison of Cboe Global Markets, Inc. and Principal Financial Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 27, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare

Total return — CBOE vs PFG

growth of $100 · last 16y
CBOE +645.5%PFG +316.3%CBOE compounded faster
05001kStart $10020132016201920222025$745$416
CBOE PFG

CBOE vs PFG: by the numbers

  • CBOE is the larger company ($25.35B vs $23.28B market cap).
  • PFG trades at the lower earnings multiple (15.44 vs 20.68 P/E).
  • CBOE converts more revenue to profit (25.77% vs 10.03% net margin).
  • CBOE grew revenue faster over the past five years (6.39% vs 2.90% CAGR).
  • PFG pays the higher dividend yield (3.04% vs 1.19%).

Which is better, CBOE or PFG?

Metric tally: CBOE 9 · PFG 5

It depends on what you're optimizing for:

ValuePFG(lower P/E)
GrowthCBOE(faster 5Y revenue CAGR)
IncomePFG(higher dividend yield)
QualityCBOE(higher ROIC)

Metrics side by side

Valuation

MetricCBOEPFG
P/E ratio20.6815.44
Forward P/E16.8711.54
P/S ratio5.311.54
P/B ratio4.732.01
PEG ratio0.5416.60

Profitability

MetricCBOEPFG
Gross margin52.22%48.68%
Operating margin34.30%12.36%
Net margin25.77%10.03%
ROE22.99%13.12%
ROIC15.31%0.39%

Dividends

MetricCBOEPFG
Dividend yield1.19%3.04%
Payout ratio27.53%61.65%

Growth (annualized)

MetricCBOEPFG
Revenue CAGR (5Y)6.39%2.90%
EPS CAGR (5Y)19.57%0.93%
Total return CAGR (5Y)16.28%14.87%

Frequently asked

Which is better, CBOE or PFG?
It depends on your goal. value: PFG (lower P/E); growth: CBOE (faster 5Y revenue CAGR); income: PFG (higher dividend yield); quality: CBOE (higher ROIC). Across all compared metrics, CBOE leads 9 to 5.
Is CBOE or PFG cheaper?
On trailing earnings, PFG is cheaper: CBOE trades at a 20.68 P/E and PFG at 15.44.
Which has grown faster, CBOE or PFG?
Over the past five years, CBOE grew revenue faster — CBOE at a 6.39% CAGR versus PFG at 2.90%.
Does CBOE or PFG pay a bigger dividend?
CBOE yields 1.19% and PFG yields 3.04% based on trailing dividends and the latest price.
Is CBOE or PFG more profitable?
CBOE runs the higher net margin — CBOE at 25.77% versus PFG at 10.03%.
Which has been the better investment, CBOE or PFG?
Over the past 10-year, CBOE delivered the higher annualized total return — CBOE at 15.60% versus PFG at 14.61%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 27, 2026.