Citigroup Inc. (C) vs Morgan Stanley (MS)
A side-by-side comparison of Citigroup Inc. and Morgan Stanley across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
C
Citigroup Inc.
$132.49Financial ServicesDelayed quote: Jul 28, 2026, 3:59 PM EDT
MS
Morgan Stanley
$211.59Financial ServicesDelayed quote: Jul 28, 2026, 3:59 PM EDT
Total return — C vs MS
growth of $100 · dividends reinvested · last 30yC +151.7%MS +3534.4%MS compounded faster
Log scale — wide-divergence pair
C MS
C vs MS: by the numbers
- •MS is the larger company ($333.74B vs $227.21B market cap).
- •C trades at the lower trailing earnings multiple (14.37 vs 17.47 P/E), one valuation lens rather than an overall verdict.
- •MS converts more revenue to profit (15.99% vs 11.59% net margin).
- •MS grew revenue faster over the past five years (18.41% vs 13.75% CAGR).
- •MS pays the higher dividend yield (1.86% vs 1.80%).
Metrics side by side
Valuation
| Metric | C | MS |
|---|---|---|
| P/E ratio | 14.37 | 17.47 |
| Forward P/E | 11.92 | 16.68 |
| P/S ratio | 1.50 | 2.70 |
| P/B ratio | 1.09 | 2.99 |
| PEG ratio | 0.81 | 0.60 |
Profitability
| Metric | C | MS |
|---|---|---|
| Gross margin | 44.55% | 59.72% |
| Operating margin | 16.09% | 20.70% |
| Net margin | 11.59% | 15.99% |
| ROE | 8.40% | 17.70% |
| ROIC | 0.95% | 1.69% |
Dividends
| Metric | C | MS |
|---|---|---|
| Dividend yield | 1.80% | 1.86% |
| Payout ratio | 33.20% | 38.68% |
Growth (annualized)
| Metric | C | MS |
|---|---|---|
| Revenue CAGR (5Y) | 13.75% | 18.41% |
| EPS CAGR (5Y) | 8.77% | 9.56% |
| Total return CAGR (5Y) | 18.16% | 20.87% |
Frequently asked
- Which has the lower trailing P/E, C or MS?
- C has the lower trailing P/E: C trades at 14.37 and MS at 17.47. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, C or MS?
- Over the past five years, MS grew revenue faster — C at a 13.75% CAGR versus MS at 18.41%.
- Does C or MS pay a bigger dividend?
- C yields 1.80% and MS yields 1.86% based on trailing dividends and the latest price.
- Is C or MS more profitable?
- MS runs the higher net margin — C at 11.59% versus MS at 15.99%.
- How have C and MS total returns compared?
- Over the past 10 years, C delivered 14.95% and MS delivered 25.41% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Citigroup P/E ratioMorgan Stanley P/E ratioCitigroup dividend yieldMorgan Stanley dividend yieldCitigroup ROEMorgan Stanley ROECitigroup operating marginMorgan Stanley operating marginCitigroup revenue growthMorgan Stanley revenue growthCitigroup free cash flowMorgan Stanley free cash flow
Citigroup & Morgan Stanley appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.